Natalie Hoop
Testimonials
Services
Experience
Testimonials
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Noel A. worked with Natalie on the same team. I had the pleasure of working alongside Natalie Hoop during our time at Empora Title, and I truly can't speak highly enough about her. From day one, Natal...
Sr. Customer Success Manager
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Leveraging Generative Al for Ops Efficiency and Improved Work/Life Experience. Empowering Business Success. Jennie reported directly to Natalie. Though I only worked with Natalie for a year, I truly e...
Chief of Staff
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Working with Natalie Hoop has truly been a dream. She stepped in as not just a Fractional Strategic Operations Leader, but as a true partner who understood our mission and our challenges.
I had been ...
Founder
Moose's Mom
Client
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Demisha was Natalie's client
Natalie is a GEM. I honestly can't put into words how impactful she has been to me. She knows how to
pull you back in when you go overboard! She's extremely organized, str...
Out of office
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I worked with Natalie while I was refining my fractional positioning and offers. Our conversations were
helpful in creating space to step back and think more intentionally about the direction I wanted...
Fractional CMO
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Experience

Hoop Strategy & Consulting
Founder & Fractional COO / Strategic Operations Partner
Jan 2023 - Present
I partner with venture-backed and high-growth startups to rebuild the operational systems that support scale. My work spans Strategic Operations, Revenue Operations, systems design, financial clarity, cross-functional leadership, and CEO enablement. I combine diagnostic depth with fast execution to produce measurable results.
Representative Outcomes:
• Increased sales +238% in 30 days through revenue system rebuild
• Improved margin by 68 points in four months
• Reduced sales cycle by 71%
• Extended runway 4–13 months
• Built operating models across Revenue, Delivery, Finance, and CX
• Reduced operational costs by 63% and saved ~$1M annually
Clients span SaaS, HealthTech, D2C, marketplace, and B2B services.

The Fractional Launch Lab
Founder & Coach for New and Experienced Fractional Leaders
Jun 2025 - Present
Founder of The Fractional Launch Lab, a comprehensive coaching and strategy program that supports both new and established fractional operators in building sustainable, scalable fractional businesses. I help leaders clarify their positioning, refine their offers, price with confidence, and build the operational and go-to-market systems needed for consistent revenue.
The program blends mindset work, business design, operational frameworks, pricing strategy, GTM planning, and accountability to help fractionals grow with clarity and momentum.
Focus Areas:
• Positioning and value articulation
• Offers, pricing models, and retainer structures
• Go-to-market strategy (LinkedIn, referrals, partnerships)
• Systems, workflows, and business operations
• Confidence, identity, and mindset for fractional leadership
Sequel
Head of Operations
Dec 2022 - Dec 2024
As the first operational leader at Sequel, I was brought in to build the foundation for scalable growth, operational efficiency, and strategic execution in preparation for market entry. Partnering closely with the CEO, I established critical processes across manufacturing, fulfillment, HR, finance, IT, and customer service, while navigating resource constraints.
I specialize in building operational strategies that scale, aligning cross-functional teams, and driving market transformation for mission-driven organizations.
► Developed and implemented operational infrastructure, aligning core business functions to support early-stage growth and expansion
► Oversaw phased product rollouts in multiple states, managing e-commerce launch, and positioning Sequel for expansion nationally in 2024.
► Led vendor strategy, securing partnerships that streamlined logistics, compliance, and employee support systems
Strongsuit
Head Of Operations
Jan 2022 - Jan 2023
I built the operational backbone of this fast-scaling startup, optimizing HR, IT, Revenue, and Member Operations to drive efficiency, profitability, and customer success. Partnered closely with the founder to streamline processes and establish scalable infrastructure for long-term growth.
Here I revamped project management into a high-impact Member Success function, significantly improving financial performance and customer experience in just 4 months.
► Scoped, vetted, and secured vendor agreements for HRIS, insurance, and health benefits, strengthening company infrastructure for scale.
► Developed and launched a performance management system, resulting in full employee engagement score month over month
► Designed and implemented 40+ process improvements, increasing productivity and consistency across teams
Empora Title
Client Success Leader -Scaling Operations, Market Innovation
Jan 2021 - Jan 2022
Employee #12 and first customer success hire, led end-to-end client management for this digital-first title agency, with a strong focus on revolutionizing client escrow and settlement services. I trained and mentored newly hired CSMs, and established rigorous tracking and monitoring.
► Scoped, vetted, and secured vendor agreements for innovative Tech Stack, including a Ticketing system, Chatbot, Live Chat, eFax, and advanced phone system to enhance customer communication and satisfaction significantly
► Achieved seamless execution of title work, settlement services, and real estate deal closings for critical client accounts, resulting in unparalleled customer experiences
Beam Dental
Director of Customer Operations
Jan 2019 - Jan 2021
Brought in to scale and optimize operations for an innovative dental insurance startup, reporting to the VP of Operations (founder and original COO), aligning the infrastructure to the company’s mission. I led the transformation into a fully operational call center, implementing technologies that saved the company up to $1M annually, partnering across Product, Legal, Marketing, Sales, Engineering, HR, Analytics, and Talent Acquisition on initiatives:
► Unified fragmented customer service departments into a single customer operations division, reducing costs by 63%
► Developed a forward-thinking 5-year plan to optimize customer experience, aligning customer-facing processes with long-term company growth
► Introduced a data-driven ticket tagging system, providing analytics to pinpoint root causes, accelerate resolutions, and enhance the customer journey
Zaner-Bloser
Customer Experience Operations
Jan 2018 - Jan 2019
Supported SaaS sales and customer success in educational publishing, gaining leadership and process improvement experience.
Sally Beauty
District Manager | Operations
Jan 2016 - Jan 2017
Managed teams, budgets, and manual P&L development. Built strong financial forecasting skills, optimized operational processes, and implemented training programs.
Petco
Market Leader
Jan 2009 - Jan 2016
Managed teams, budgets, and manual P&L development. Built strong financial forecasting skills, optimized operational processes, and implemented training programs.