Fractional service

Month-to-Month Retainer

Fractional CMO | Making Complex Technology Compelling To Drive Revenue

Louis AnastasOffered by Louis Anastas · Located in Los Angeles but working remotely with clients across the U.S.

About this service

A hands-on fractional CMO engagement for technology companies that are ready to move — but need sharper strategy, stronger marketing, and a senior leader to own the work. I step in with the founder, CEO, and leadership team to identify where stronger marketing can create the greatest business impact, sharpen the strategy and positioning, strengthen the brand and product story, and turn that thinking into marketing that actually reaches the market and gets a response. This is not advisory from the sidelines. I embed with the team and lead the marketing work, make the foundational work when that creates leverage, direct teams and partners, and keep the company focused on the priorities most likely to create engagement, revenue, and sustained growth. We will create momentum that must be maintained to achieve your mission.

What’s included

  • Fractional CMO leadership focused on the company’s highest-impact marketing priorities
  • Sharper strategy, positioning, brand, and go-to-market direction
  • Creation and leadership of the foundational marketing work that brings the strategy to life
  • Stronger messaging, content, campaigns, product launches, and market-facing programs
  • Direction of internal teams, agencies, and specialist partners to improve quality and execution
  • Regular collaboration with the founder, CEO, and leadership team to keep marketing aligned with the business
  • Ongoing review of market response, performance, and priorities to improve results and drive sustained growth
  • Work is organized around a small number of agreed business and marketing priorities so focus stays on the areas with the greatest impact
  • Major new initiatives are handled through reprioritization or a separate scope
  • The engagement is designed to leverage the company’s existing team, agencies, and specialists, with me stepping directly into the work where that creates the most value
  • Before we begin, we can create a short custom engagement agreement outlining priorities, responsibilities, resources, and timeframe based on what the business needs most