Built a new consumer brand from the ground up—strategy, positioning, voice, website, content, creative, core team and go-to-market plan. As both marketing leader and hands-on creator, I shaped the brand across every major touchpoint, including original video, organic content and launch ads. The brand is fully built and currently awaiting its public launch.

• Mission to create rich content to convey the complex stories of great manufacturing and aerospace brands in simple, powerful terms to consumers, shareholders, internal teams, and prospects to share overall mission and drive revenue. • Directed and produced product-focused brand videos to set messaging for LA-based aerospace startups like Viridian Space and Slingshot Aerospace • The digital agency of record for the 50-year-old manufacturing brand J&R that supplies premium kitchen equipment to the world's finest restaurants around the world. • Entrusted to develop and produce two videos to announce the formation of the new L3Harris brand—formed by Harris and L3 Technologies on July 1, 2019—which became a top 10 aerospace/defense brand. An animated L3Harris video announced the core mission of the new brand, while a documentary I directed fused two cultures. • Curated and deployed social media content, display ads, email marketing, and landing-page strategy for consumer brands, including Mandala Space Ventures and Pneu-Con, leading to increased lead generation. • Augmented cutting-edge holographic interactive with new content to showcase the leading-edge tech of the L3Harris brand, which built upon work I led in their Global Innovation Center (GIC).

Orchestrate all marketing efforts for the four OTP health & beauty brands including Oliveda, Olive Rose, LA Dope, and OliveMush.

• Brought aboard to serve as the creative and project lead for all content for the Harris (now L3Harris) Global Innovation Center, which was the largest project in agency and Harris history. This briefing center features leading-edge creative platforms, including 12 large-scale interactives + two immersive movies, that reinforce the leading-edge technology stories of this massive, diverse aerospace & defense brand. • Successfully delivered 50+ technology stories—collaborating with executives and engineers of 4 divisions— to stay on schedule & on budget for its heralded grand opening. • Writer, producer, director of large-screen immersive videos including Telly-Award-winning Mission Simulator action movie for L3Harris, which seamlessly infused all their technology within this scripted piece that is presented to cabinet-level leaders from the U.S. and around the world. • Directed large, multiscreen interactive projects for GE Healthcare to showcase their best-in-class MRI and X-Ray hardware for high-profile tradeshows, which led to strong engagement with global customers. • Directed MabSelect Prisma campaign—comprised of a custom-built app and 3D animation—that re-established GE as the undisputed leader in the bioprocessing industry. • Writer, producer, and director of six-screen movie—told in 30+ variations—for the 270-degree immersive theater at the Honeywell Tech Experience Center in Dubai, which drove revenue growth in Europe and the Middle East. • Wrote and directed the Boeing T-X aircraft multimedia/video experience—taking the lead with other agencies—which engaged audiences at a USAF show and led to a massive USAF contract for Boeing.

• Hired to unify the voice of the brand, establish a stronger digital presence to reach more customer types, and to start using video to expand new customer acquisition. • Conceptualized, wrote, produced, and directed 100+ videos for strong consumer-focused SureFire brand, launching a YouTube channel going from zero to 1MM+ views per year, which drove product launches and campaigns and grew online sales across new channels. • Fully produced scripted, documentaries, action movies, product, brand, and how-to videos—created on micro-budgets—that generated over 5-million views on YouTube and expanded a passionate fan base. • Orchestrated new product launches 12+ times annually by overseeing print and digital ads, e-blasts, videos, and all media for retailers and consumers. • Head writer & voice of the brand—directing writers and creatives—to lead the way in the industry. • Wrote and directed industry-leading 120+ page SureFire Catalog that laid the foundation for a large portion of annual sales, set the tone for the industry, and even served as a reference for Call of Duty. • Wrote & co-directed eblasts that garnered consistent revenues, including six-figure one-day promotions.