"Jonathan's GTM strategy fueled this growth. Few leaders
combine vision and marketing expertise the way he does."
- Jonathan
GTM Strategy Leader
✓ Verified
❝
As VP of marketing, Jonathan was a significant addition to the management team bringing order, focus and discipline to the marketing organization. A pleasure to work with and a great team player.
- Chuck Zdrojowy
Purpose-driven leadership
✓ Verified
❝
I had the privilege of working with Jonathan as Pavelka's first
Chief Marketing Officer. He's a collaborative and thoughtful
leader who knows how to align people around a clear vision.
Jonathan began ...
- Jonathan
Chief Marketing Officer
✓ Verified
❝
Kirsten worked with Jonathan but on different teams. When you're ready to strip out the hype, the jargon, and the circular language of marketing and get to a pure and simple value proposition for your...
- Kirsten Billhardt
Founder & Principal | Rosedale Travel | Insider Access, Elevated Itineraries, Global Partnerships
✓ Verified
❝
Anna-Lee worked with Jonathan on the same team
Jonathan is a brilliant marketer, and I have thoroughly enjoyed working with and learning from him. He knows the ins and outs of all aspects of marketin...
- Anna-Lee Muck
Brand Strategy Leader | Positioning, Editorial & Creative Direction | Elevating Global B2B Tech Brands
✓ Verified
❝
Janet worked with Jonathan but on different teams
Jonathan is a marketing guru! He had an amazing ability to
synthesize an enormous amount of material and cut directly to
the most important points. Th...
- Janet James
Retired!!
✓ Verified
❝
If I had to make a short list of people that have immensely
impacted my career, Jonathan would be among my top
contenders. He's one of those rare marketers that strives to
keep things simple, always l...
- Federico Gasquet
Communications Strategist and Creative Director
✓ Verified
❝
Jonathan is one of the most talented marketing professionals I've met. His insight and Big Picture visioning skills are among the best. I enjoyed working alongside him and watching him expand others' ...
- Todd Brase
Retired Austin Marketing Executive
✓ Verified
❝
Suzy worked with Jonathan but on different teams
● On
Jonathan has a big marketing mission and small team. So, being
the smart leader, he has created a leveraged 'virtual team'
leveraging skills and r...
- Suzy Meriwether
Retired - Product Marketing Expert & Leader
✓ Verified
❝
Eve-Marie reported to Jonathan directly
● All LinkedIn members
On
I had the privelege of working with Jonathan at Dell. After
inheriting me and several others following an organizational
transition, J...
In my early days at Dell, when I had a massive learning curve, I
often found excuses to sit with Jonathan and his team - a kind
of creative oasis. I greatly admired the way that Jonathan
managed his t...
• Help B2B SaaS companies restore predictable growth when it becomes inconsistent or stalls
• Diagnose where go-to-market breaks down as companies scale, and sales cycles lengthen.,
• Work directly with CEOs and leadership teams to restore clarity, alignment, and execution discipline
• Align product, sales, and marketing around a clear revenue strategy
• Improve pipeline quality, conversion, and velocity across the funnel
• Clarify positioning so complex solutions resonate with buyers
• Restore execution rhythm and forecasting confidence
• Built and led marketing organizations from early stage through market leadership across SaaS, AI, cybersecurity, and enterprise technology
𝗜𝗺𝗽𝗮𝗰𝘁
• 4 successful exits across high-growth technology companies
• Scaled organizations from early traction to market leadership
(for example $5M to $250M, $7M to $248M, $125M to $435M)
P
Pavelka
Chief Marketing Officer
Jul 2023 - Jul 2025
Led marketing strategy, positioning, go-to-market planning, and demand
generation to support the company's next stage of growth.• Rebuilt go-to-market strategy and demand engine to support expansion into the mid-market
• Increased pipeline 165% and sales opportunities 123% through demand and GTM execution improvements
• Drove 148% revenue growth through repositioning and demand acceleration
• Refined ICP and targeting to unlock new mid-market demandAdvisor: Brought in for B series funding readiness. Ignited growth via pivot to mid-market, opening up new customer base.
CC
ClearDATA Cybersecurity
Chief Marketing Officer
Jan 2020 - Jan 2023
Led product and solutions marketing, demand generation, and brand for a
cloud security platform serving healthcare organizations
Increased pipeline 224% and sales-qualified opportunities by 52%
Reduced cost per lead from $300 to $100 while increasing engagement 5×
Built a multi-channel demand engine across paid, owned, and partner channels
Defined positioning and messaging for a complex compliance platform, improving
market clarity and sales effectiveness
RA
Revionics AI Pricing Software (Acquired by Aptos)
Head of Global Marketing
Jan 2017 - Jan 2020
Led global marketing across product marketing, demand generation, brand, and
sales enablement for an AI-driven pricing platform.
• Doubled top-of-funnel pipeline and tripled prospect engagement
• Reduced cost per lead from $280 to $54
• Increased share of voice from ~20% to over 50% in a competitive category
• Led global demand generation, brand, product marketing, and partnerships
FG
Forcepoint global cloud security and services(Acquired by Francisco Partners)
Director of Global Marketing
Jan 2014 - Jan 2017
Led global marketing programs aligned to product launches and enterprise go-
to-market initiatives
*Doubled top-of-funnel pipeline and tripled prospect engagement
• Reduced cost per lead from $280 to $54
• Increased share of voice from ~20% to over 50% in a competitive category
• Led global demand generation, brand, product marketing, and partnerships
RD
RetailMeNot: Digital marketing platform supporting omnichannel retailers
Head of B2B Marketing (Acquired by Ziff Davis)
Jan 2011 - Jan 2014
Head of B2B Marketing
Rebranded a B2C company to B2B, created new B2B Services increasing growth
• Built the B2B marketing and demand generation function from the ground up
• Increased B2B revenue 34% through demand and product expansion
• Launched new data-driven products to expand B2B services and revenue streams
EH
ESO Healthcare Solutions
Vice President of Marketing
Jan 2008 - Jan 2011
Led go-to-market strategy, product marketing, and demand generation during
a key growth phase
Built the B2B marketing and demand generation function from the ground up
*Identified an unmet need between emergency responders and hospitals, leading
to a new customer segment
*Scaled revenue 55% by expanding beyond core users and improving positioning
and market reach
*Improved close rates by 23% through stronger messaging, sales enablement, and
alignment
*Increased B2B revenue 34% through demand and product expansion
Launched new data-driven products to expand B2B services and revenue streams*
Dell
Senior Director of Marketing, Global Solutions Marketing
Jan 2004 - Jan 2008
• Led global go-to-market strategy for B2B solutions and services across commercial segments
• Developed positioning for healthcare, public sector, education, and SMB markets
• Partnered closely with sales on enterprise enablement and vertical expansion
Newgistics
SVP Marketing & Product
Feb 2000 - Feb 2004
• Scaled revenue from $5M to $250M in 3 years
• Led marketing, product, and corporate strategy through rapid growth
• Owned go-to-market strategy, positioning, and demand generation
• Aligned product development with market demand to drive revenue