Scale your brand with battle-tested Fractional CMO

e-commerce and DTC growth leaders.

Knex matches growth-stage e-commerce and DTC brands with fractional executives who have scaled paid acquisition, optimized unit economics, and built brand moats. Get the expertise to break through your next revenue milestone.

How it works

Define what you need

Tell Knex where expert guidance could move the needle — growth, fundraising, product, tech, operations, or beyond.

Get instant matches

See vetted experts who fit your goals. Each has proven experience, domain expertise, and testimonials vetted by Knex.

Book a free consult

Meet your top choices right from their profile. If it's not the right fit, you can revisit again anytime.

Engage with confidence

Simple, transparent equity and cash services for you to choose from. Then we handle all contracting, payments and compliance for you.

Testimonials

"Our CAC was spiraling and ROAS was declining. The fractional CMO from Knex restructured our entire paid media strategy and turned things around in 60 days."

Ryan Fitzgerald

"We needed someone who understood both brand building and performance marketing. Knex matched us with exactly that profile."

Olivia Harper

"The fractional CFO Knex found for us finally gave us clarity on contribution margins by channel and product — data we should have had a year ago."

Nathan Scott

Why Companies Trust Knex

Every expert on Knex is carefully vetted to ensure you work with proven talent.

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With Verified Testimonials
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Knex Vetted Experts
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Transparent pricing

You can book services straight from any Knex talent profile.

Free Matching

Free to get matched and meet experts. Book free 30-min consults with as many people as you like.

Equity Advisor Engagements

$499 activation fee
Charged only when you confirm a match. This covers vetting, onboarding, and contract documentation using FAST standards.

Cash Engagements

Transparent pricing lives on each expert's profile. Knex includes a 10% platform fee on all cash engagements. This covers vetting, onboarding, contracting, payments, and compliance.

About

At Knex, our mission to empower startups to scale faster by matching them with the right fractional executive at the right time.

Katie Murphy

Katie is the Founder & CEO. With 16 years of experience working with companies ranging from pre-revenue startups to Fortune 50 giants, Katie spent 8 years as a fractional executive before becoming a full-time entrepreneur. She has led exponential growth for startups like BrewDog USA, Singularity University, and ThriveDX, and is recognized as a thought leader on sustainable growth with features on Entrepreneur.com.

FAQs

Frequently asked questions about Knex for E-Commerce / DTC companies.

Do you have fractional leaders with DTC/e-commerce experience?

Yes. Knex has vetted fractional CMOs, growth advisors, and CFOs who have scaled DTC brands and e-commerce businesses. They understand CAC/LTV economics, paid media optimization, retention, and omnichannel strategy.

Can a fractional CMO help fix our paid acquisition?

Absolutely. Our fractional CMOs have managed millions in ad spend across Meta, Google, TikTok, and emerging channels. They bring channel-level expertise and attribution frameworks to optimize your media mix.

What about supply chain and fulfillment expertise?

Knex has fractional supply chain leaders who have optimized 3PL relationships, reduced fulfillment costs, and built inventory management systems for DTC brands scaling from $1M to $50M+.

How do DTC brands typically engage on Knex?

Most DTC brands start with a 30-day growth audit — analyzing unit economics, channel performance, and retention — then move to month-to-month engagements for execution and optimization.

Can I work with multiple experts — one for growth and one for finance?

Yes. Many DTC brands engage a fractional CMO for growth alongside a fractional CFO for financial visibility. This combination ensures growth is profitable and sustainable.