Fractionals›Fractional VP of Marketing›Go-to-Market Strategy

Fractional VP of Marketing for Go-to-Market Strategy in Marketplaces demand generation

Get matched with experienced VP Marketings who specialize in go-to-market strategy.

Knex connects you with vetted Fractional VP of Marketings — experienced executives who provide hands-on marketing execution and team leadership on a fractional basis. Our experts have deep experience working with marketplace and platform businesses, understanding the unique challenges Marketplaces face the classic chicken-and-egg challenge of building supply and demand simultaneously. Get go-to-market strategy expertise from a seasoned VP Marketing who has done it before — without hiring full-time.

Why companies choose this

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Experienced VP Marketing Leadership

Get hands-on marketing execution and team leadership from executives who have led teams at scale. No learning curve — they hit the ground running.

2

Flexible Engagement

Engage your Fractional VP of Marketing on your terms — equity-based advisory, cash engagements, or both. Scale up or down as needs change.

3

Expert Go-to-Market Strategy

Develop and execute a comprehensive go-to-market plan for your product or service launch.

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Marketplaces Expertise

Work with executives who understand marketplace and platform businesses. Marketplaces face the classic chicken-and-egg challenge of building supply and demand simultaneously.

5

Vetted & Verified

Every Knex executive is thoroughly vetted for experience, track record, and culture fit. You only see the best.

6

Risk-Free Matching

Browse profiles, book free 30-minute consultations, and only engage when you've found the right fit.

How it works

1

Define what you need

Tell Knex where expert guidance could move the needle — hands-on marketing execution and team leadership.

2

Get instant matches

See vetted VP Marketings who fit your goals. Each has proven experience, domain expertise, and testimonials vetted by Knex.

3

Book a free consult

Meet your top choices right from their profile. If it's not the right fit, you can revisit again anytime.

4

Engage with confidence

Simple, transparent equity and cash services for you to choose from. We handle contracting, payments, and compliance.

Why Companies Trust Knex

Every expert on Knex is carefully vetted to ensure you work with proven talent.

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Transparent pricing

You can book services straight from any Knex talent profile.

Free to Get Matched

Browse Fractional VP of Marketing profiles and book free consultations. No cost until you decide to engage.

Equity or Cash Engagements

Choose equity advisory ($499 activation) or cash engagements (transparent pricing on each profile).

Knex Handles the Details

We manage contracting, payments, compliance, and engagement logistics so you can focus on building.

Explore more

All Fractional VP of Marketing services → Go-to-Market Strategy with a Fractional Cmo → Go-to-Market Strategy with a Fractional Cro → Browse All Fractional Executives →
Fractional Leadership

About

At Knex, our mission to empower startups to scale faster by matching them with the right fractional executive at the right time.
Katie Murphy
Katie is the Founder & CEO. With 16 years of experience working with companies ranging from pre-revenue startups to Fortune 50 giants, Katie spent 8 years as a fractional executive before becoming a full-time entrepreneur. She has led exponential growth for startups like BrewDog USA, Singularity University, and ThriveDX, and is recognized as a thought leader on sustainable growth with features on Entrepreneur.com.

FAQs

Frequently asked questions about hiring a Fractional VP of Marketing for go-to-market strategy.

What does a Fractional VP of Marketing do?

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A Fractional VP of Marketing is an experienced Vice President of Marketing who works with your company on a part-time or project basis. They provide hands-on marketing execution and team leadership, bringing senior-level expertise without the full-time salary and benefits cost. This model is ideal for companies that need strategic VP Marketing leadership but aren't ready for a full-time hire.

How much does a Fractional VP of Marketing cost?

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On Knex, you can engage a Fractional VP of Marketing through equity advisory ($499 activation fee) or cash engagements (rates vary by expert, visible on their profile with a 10% platform fee). Many companies start with a free 30-minute consultation to find the right fit.

When should I hire a Fractional VP of Marketing?

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Consider a Fractional VP of Marketing when you marketing team needs experienced leadership. Common triggers include marketing team needs experienced leadership and need someone to both strategize and execute. A fractional model lets you get started immediately without a lengthy executive search.

What does a go-to-market strategy engagement include?

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Develop and execute a comprehensive go-to-market plan for your product or service launch. A Knex expert brings frameworks and experience from similar engagements, helping you move faster than building this capability internally. Our VP Marketings are specifically experienced in delivering this type of work.

Do you have VP Marketings with Marketplaces experience?

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Yes. Knex vets all executives for relevant industry experience. Marketplaces face the classic chicken-and-egg challenge of building supply and demand simultaneously. Our Marketplaces experts understand these dynamics and bring proven playbooks.

How does Knex matching work?

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Tell us what you need, and our AI-powered matching engine surfaces the most relevant fractional executives from our vetted network. Browse profiles, book free 30-minute consultations, and engage only when you find the right fit.

What if the match isn't right?

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No obligation. Consultations are free, and you can meet multiple experts before deciding. If an engagement isn't working, you can adjust or end it — there are no long-term contracts.

How fast can I get started?

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Most companies are matched and having their first consultation within 48 hours. For urgent needs, same-day matching is often possible.