Zeljko (Zelko) Riha MCIPR.
Experience
Experience
BSKS Hrvatska (Unmanned Systems in Emergency Responses Croatia)
Vice President
Apr 2024 - Present
Izborom na 3. Skupštini BSKS, izabran sam na mandat potpredsjednika.
BSKS Hrvatska (Unmanned Systems in Emergency Responses Croatia)
Communications Officer (Volunteer Position)
Dec 2023 - Present
BSKS Hrvatska okuplja stručnjake iz svih relevantnih područja za sigurnu i učinkovitu upotrebu bespilotnih sustava u svrhu očuvanja ljudskog života, zdravlja i imovine. BSKS Hrvatska ima članove diljem područja Republike Hrvatske. Rad BSKS Hrvatska definiran je Zakonom o sustavu civilne zaštite.
NatWest Business
NatWest Accelerator Mentor
Nov 2023 - Present
At NatWest Accelerator I am mentoring UK entrepreneurs on how to scale their business to the next level, and helping them with my marketing and communications experience.
NatWest's free Accelerator programme specialising in wrap-around support provides:
- one-to-one coaching with our experienced acceleration managers
- a programme of thought leadership and events
- access to a network of like-minded peers, supported by our ecosystem managers
- focused support with access to experts from across your specialism
- use of our modern co-working spaces in one of our nationwide hubs
If you want to find out more about the NatWest Accelerator, ping me!
Fractional Consultants Ltd.
Fractional CMO / Founding & Managing Partner
Apr 2021 - Present
In charge of complete marketing strategy - team hiring and management, budgeting and planning and focusing on significant business growth.
Area of focus: B2B, B2G, B2D, B2C - EMEA & US region
Top 3 achievements:
- Increased lead conversion by 30% on the UK market
- Hired and mentored international marketing teams
- Built a Go-to-Market strategy for EMEA & US market
zriha.consulting
Managing Director
Apr 2021 - Present
By 2021, zriha consulting had grown and become an integral part of the Riha & Stamac Group Ltd, broadening its capacity to serve a wider range of clients.
BIRD incubator
Core Mentor for Marketing & Communications
Dec 2020 - Present
In my role as a mentor for BIRD Incubator, one of Europe's largest and most successful AI-focused startup incubators, my key responsibility is to provide guidance and expertise in the realms of marketing and communications.
Founded by Poslovna Inteligencija in 2021, BIRD Incubator's primary objective is to nurture early-stage AI startups and foster the growth of the Croatian startup ecosystem. Leveraging my extensive experience and insights, I support these budding businesses in formulating robust marketing strategies, enhancing their communication skills, and effectively positioning themselves in the dynamic marketplace.
Include
Chief Marketing Officer
Jan 2019 - Jan 2021
Hired to transform the marketing department at Include in order to help the company in its business expansion to the European and UK market. During my time, we achieved substantial growth in product awareness and demand for Include smart city solutions:
- Significant impact on media mentions and boosting the perception of the company as a regional market leader
- Improving marketing contribution to the sales
- Due to performance marketing, dramatically increase in site traffic
In addition, I helped improve overall company processes and helped in the company's reputation and branding.
BaseStone
Chief Marketing Officer
Jan 2017 - Jan 2019
Build the marketing organization at BaseStone, a SaaS construction software company backed by Techstars London and other private investors. BaseStone was sold in 2019 to an industry leader in the UK.
- Made the BaseStone brand famous among UK construction engineers and positioned the brand as an innovative leader in the construction industry
- Create a unique digital acquisition strategy where we increased MQL's by 40% and web sign-ups by 25% (YoY)
- Secured numerous construction industry awards: Digital Construction Award Winner In The Best Application of Technology Category; New Civil Engineer TechFest Awards Finalist; Highly Commended for the Application of Technology Award, with Skanska UK.
- Innovate with mixing B2B and B2C tactics in driving mobile app downloads
mStart d.o.o.
Project Manager
Jan 2016 - Jan 2017
As the Project Manager and Head of the Corporate Startup Incubator at a premier digital transformation firm in Croatia, my responsibilities centered around spearheading internal innovation projects, including the creation of novel products and services. Throughout my time there, I played an integral role in launching the mStart corporate accelerator. This initiative saw the birth and subsequent success of three remarkable startups.
TISAK
Project Manager
Jan 2015 - Jan 2016
Carried the executive responsibility for all digital projects and marketing endeavours, encompassing a variety of key tasks:
- Managing a significant digital project that culminated in the creation of Croatia's first nationwide parcel locker service, an initiative later acquired by Croatian Post.
- Meticulously planned, budgeted, and developed digital marketing strategies for a 3,000+ employee company, overseeing its digital activities across all channels, including social media and paid search.
-Pioneering achievement of launching Croatia's first experimental parcel drone delivery
R
Rentashopper
Failed Founder & CEO
Oct 2014 - Nov 2015
In 2014, I initiated the concept of Rentashopper. This project successfully completed its tenure in the startup incubator program in ZIP Zagreb. The project achieved its Minimum Viable Product (MVP) phase of development.
What was it all about? Envision a world with professional shopping assistance at your fingertips – no more navigating through tedious online stores or dealing with defective products!
Leveraging cutting-edge technology, we offer you the pinnacle of online shopping experiences – you can purchase precisely what the shopper sees, from anywhere in the world, in real time.
However, it's often the case that startups, despite their potential, fall short of achieving their intended greatness due to factors like insufficient funding and time constraints. Rentashopper.com was one such case, but the journey was a thrilling ride and a priceless learning experience.