Led global partner program strategy and operations, including program redesign and Salesforce PRM migration. Streamlined processes, optimized incentives, and drove cross-functional alignment to enhance partner experience and growth.

Partner Customer Success Leader: Leader of partner customer success on the global partner lifecycle strategy team driving a successful partner customer success product (Lifecycle Advantage - LCA). Revenue Growth: Increased partner product usage by 152%, contributing $218.1M in FY23 revenue and $221.6M annually through digital lifecycle product marketing. Increased Partner Value: Achieved 18% higher contract retention, 14% higher renewal rate, 12% higher attach rate, 250% higher partner rebate payout, and 42% higher usage scores. Strategic Program Management: Designed and implemented partner program initiatives, established governance, and ensured alignment with business priorities. Subject Matter Expert: Provided strategic direction on customer success, fostered collaboration with partners, and piloted programs for continuous improvement. Data-Driven Optimization: Established, monitored, and analyzed partner program and product performance metrics (KPIs and OKRs) to identify and implement program improvements. Digital Transformation: Led monthly product launches, managed marketing enablement content, and orchestrated product lifecycle marketing for 7,000 partners, reaching 140k+ contacts.

• Planned, developed, and executed successful marketing strategies to promote revenue growth throughout multiple vertical markets. Interacted extensively with EVPs and Sales VPs to ensure all marketing efforts directly aligned with monthly sales goals. • Led and directed a team of three while supporting operations in a medium-sized company with $58M in revenue and with 3 distinct business units, 12 products, and 15+ reps. Prioritized workloads, established policies and procedures, and implemented processes to streamline and improve marketing programs. • Architected digital content marketing strategies to improve web lead generation by 400%. • Introduced digital marketing best practices and supported company growth from $36M to $58M in 2 years. • Spearheaded the radical redesign of the website; results delivered a 40% increase in organic traffic and a 20% increase in direct traffic. • Achieved organizational goals and objectives through effective campaign development, lead generation, client engagement, ROI reporting, content delivery, and systems automation. • Created an end-to-end trade show, lead generation process including customer validation, nurture campaigns, lead tracking, and landing page development.

• Devised digital marketing strategy and planning for a specific business group within Philips Respironics. • Managed deployment of digital programs and provided hands-on project management to produce world-class digital communications, marketing, and campaigns. • Supported and implemented focused digital marketing activities including natural search, pay for placement, email marketing, digital advertising, social media, and mobile.

• Serve as the technical point of contact for four award winners (ATHENA Award®, YWCA Rising Star, Seton Hill Entrepreneurial Excellence, Award for Community Service) in coordinating the production of the event video and sponsor video loop, copywriting for program book (four award winner's biographical information), script writing for day of event for emcee.

• Successfully and effectively coordinated demand and lead generation marketing campaigns associated with full-scale, above-the-funnel nurture marketing program. • Implemented change management and turnaround activity on client campaign that had been mishandled; effectively reorganized campaign and retained client that produced $125K in annual firm revenue. • Championed the grassroots development of new brand positioning and digital marketing campaigns that simultaneously furthered the goals and objectives of 5-6 individual clients. • Managed thought leadership activities and consulted with team members and copywriters; involved clients in the creation, branding, and unveiling of their marketing campaigns. Developed strategy that directly appealed to individual and targeted audiences. • Identified campaign targets, realized pain points, and presented client solutions; partnered with clients to gain consensus and understanding of campaign goals.

• Responsible for ensuring effective marketing message and communication with vendor, manufacturer and dealer partners such as Xerox and other large national brands. • Created and executed marketing plans for organization; results allowed for a positive presence to be established in the local small and medium-sized business market. • Rebranded all sales literature, instituted quarterly company e-newsletter, managed and distributed new customer information packets and re-launched website. • Researched, developed and engaged in ongoing updating of all local mailing lists and press contacts. • Strategized and gained consensus with company owner on all aspects and budget requirements of marketing program.

Serve as a consultant managing portions of marketing, public relations, media relations and reception planning for the Music on the Edge concert series within the music department at the University of Pittsburgh. Develop marketing plans and strategies to increase awareness and develop consistent branding and messaging for the series.

• Served as primary marketing contact and representative for large manufacturing company; managed $500K budget and all company marketing and communication activity including initiating media contact, scheduling and coordinating sales collateral development. • Consistently delivered best-in-class strategy while remaining under budget. • Engaged in complete rebranding efforts related to print advertising, collateral, web-based marketing and public relations outreach; brought company up-to-date in advertising and marketing outreach efforts. • Evaluated and assessed industry trends through business publications, competitor activity and outside influences in order to gather data and create effective strategy; present and report findings to C-level team. • Created and distributed company press releases, trade publication advertising, new product launch information and trade journal articles; engaged in all scheduling activities in order to ensure timely delivery and launch of information. • Developed distribution and contact lists related to trade publications, press contacts, editors and entities key in the promotion of the organization.