Guiding businesses in digital strategy and e-commerce operations to streamline systems and boost profitability.

Business lead for digital commerce and marketing - DaySpring.com, Amazon, Walmart.com. Strategy, consumer relationships and advertising, sales and merchandising, operations and insights. Member of DaySpring Leadership Team (2024), driving corporate strategy refinement and communication. - Achieved 40% YoY gross margin improvement (2024) by optimizing digital commerce channels, driving out transportation costs, improving site performance, and streamlining product information management. - Drove 2x growth in Amazon topline sales and gross margin, enhancing the customer experience, optimizing listings, and refining operational processes. - Led projects end-to-end for site re-platforms, website re-designs and streamlined workflows, optimizing the experiences across DaySpring.com (Adobe Commerce) and marketplaces like Amazon and Walmart. - Developed a high-performing digital operations team and established a Center of Excellence (COE), driving collaboration with marketing and retail sales for improved execution. - Refined and launched a new Ambassador/Affiliate program, leveraging a new platform to increase brand awareness and create a scalable structure for future growth. - Collaborated closely with the VP of Retail Sales with efforts toward Unified Commerce and effective Customer Experience (CX) for DaySpring, aligning back-end platforms (like PIM) and streamlining operations. Led efforts to enhance customer and consumer brand experience through better onboarding flows and introductory touchpoints, improving conversion and customer loyalty. - Developed and mentored digital teams across marketing, merchandising, and operations, leading to enhanced performance and strategic alignment across DaySpring’s ecommerce channels.

Led merchandising teams and functions for DaySpring direct to consumer businesses - DaySpring.com, Marketplaces (Amazon, Walmart.com, Zulily) and ecommerce Wholesale accounts. Site merchandising, product information creation and management, 3rd party product buy, UX. - Explored, Built Strategy and Led Implementation of Salsify product information management system across DaySpring’s digital platforms, improving product listing accuracy and consistency across Amazon, Walmart.com, and DaySpring.com. - Enhanced merchandising strategy, leading to a 30% increase in marketplace sales and a 15% boost in conversion rates on DaySpring.com. - Led cross-functional teams to streamline product information workflows, improving product presentation and user experience. - Optimized site merchandising and UX, increasing customer retention and driving higher sales per customer. - Pioneered consumer analytics efforts by configuring Google Analytics, segmenting customer data, and producing reports to drive data-driven decisions. This drove a 10% reduction in bounce rates and a 5% increase in average order value by prioritizing UX and merchandising strategies.

Led digital retail marketing direction for DaySpring.com - Consumer marketing: promotion planning, email marketing, social media marketing. Led web store management: product buy, merchandising, UX, website mgt. - Increased email open rates by 25% and sales by 20% through targeted promotional and social media strategies. - Led the redesign of DaySpring.com, optimizing product display and improving site conversion by 15%.

Forecasted and managed product demand and inventories. Analyzed financial impacts and coordinated efforts in Sales & Operations planning. Program management owner and Walmart category management associate. - Reduced stockouts by 30% and improved forecast accuracy, reducing excess inventory costs by 15%. - Streamlined the Sales & Operations Planning (S&OP) process, ensuring better cross-departmental alignment and smoother execution of promotional strategies.