Expert fractional CMO for DTC & Amazon in fragrance, cosmetics, skincare, fashion. Perfect for brands under $20M seeking sustainable growth and strategic leadership. Brand and Content Strategy - Brand building and strategy including marketing calendar, product launches and promotions - Content strategy, direction, and creation Ecommerce and Product Strategy - Website, content, and inventory management, UX optimization, SEO, analytics - Product positioning & catalogue strategy Paid Advertising Strategy - FB, IG, TikTok, Google, Pinterest, YouTube, affiliate, programmatic TV, direct mail for DTC - Sponsored Products, Sponsored Brands, Sponsored Display for Amazon Influencer Marketing and PR Strategy - Paid, gifting, and VIP influencer partnerships Retention Strategy - Email, SMS, Loyalty and Referral programs

Brands: Le Monde Gourmand, Tru Western, Undone Beauty, Lake & Skye, Glo Zone - Paid acquisition (paid social, paid search & shopping, programmatic TV, affiliate, youtube, display & native, direct mail) - Retention marketing (email, sms, loyalty & referral programs) - Ecomm and UX - Brand marketing - Organic social (influencer marketing, gifting, VIP) - PR - Customer lifecycle management - Amazon

- Paid acquisition (paid social, paid search & shopping, programmatic TV, affiliate, youtube, display & native, direct mail) - Retention marketing (email, sms, loyalty & referral programs) - Ecomm and UX - Customer lifecycle management (CAC, CPA, LTV)

-Developed annual and monthly marketing plans and reporting on those plans against KPIs and financial targets -Expanded and improved paid media customer acquisition and reporting -Implemented advanced customer segmentation -Identified customer journeys and developed strategies and tactics to move prospects and customers through each stage of the lifecycle -Managed vendor relationships for advertising services/tools and continuously maximized performance, value and efficiency -Continued to grow collaborative partnerships with Creative, Merchandising, Planning, and Data Science teams to effectively plan, execute and improve marketing initiatives, programs, and campaigns -Developed, executed and reported on test plans for paid media and promotional campaigns -Analyzed cross-channel and cross-device partner and campaign impact on sales -Researched and evaluated new marketing channels and opportunities to drive profitable growth -Developed an effective SEO strategy to drive growth of organic search traffic -Served as the subject matter expert on digital marketing for the company

Dell Consumer client - Managing Paid Search account of one of the most recognized consumer electronics brands - Ensuring continuous account growth, efficiency and optimizations - Maintaining client relationships as a key point of contact and trusted advisor - Strategizing and implementing new and innovative tactics in order to achieve client’s goals - Collaborating with the analytics team on creating quarterly revenue forecasts based on client’s goals and objectives, factoring in risk and latest account and industry trends - Managing operational and financial aspects of the account - Providing detailed quarterly performance updates and clear recommendations - Proactively drafting POVs for client distribution and clearly clarifying and communicating industry trends/news and new media opportunities - Coaching and developing junior members of the team - Actively sharing best practices with other global teams while being a part of a flagship team

Saks Fifth Avenue/ Saks Off Fifth client - Building and maintaining client relationships as a key contact point and trusted advisor - Managing projects flow across Search/Social and Display teams - Building client portfolio forecasts based on planned strategic initiatives, factoring in risk, upsells and new business opportunities - Conceptualizing, analyzing/applying/evaluating in order to guide accurate, clear and sound recommendations/actions - Drafting POVs for client distribution and clearly clarifying and communicating industry trends/news and new media opportunities

Provides fractional CMO services for small to mid-size brands aiming to scale across DTC and Amazon channels.

Led marketing strategic initiatives to enhance brand presence and customer engagement.

Managed brand strategy and product launches in the cosmetics sector.

Contributed to the development of marketing campaigns for high-end retail.

Directed brand strategy and marketing operations for the fragrance line.