Creating commercial value and impact in scaling technology businesses, through fractional consulting and advisory engagements. Catered for businesses looking to transition from a founder-led sales motion or to improve the output of relatively nascent commercial structures. Primarily for $0-$20m growth stage businesses, but more generally start-ups and scale-ups with a B2B Enterprise and / or B2B Mid Market SaaS sales processes. The main areas of expertise provided include: - Supporting the transition from a founder-led sales motion - Improving the output of a nascent go-to-market org - Identification and documentation of ICP and Key Personas - Constructing and utilising bottom-up revenue models to influence org design, track key metrics, and inform when hires should be made - Designing and adapting sales playbook and end-to-end sales processes, to ensure actionable outcomes and effective performance tracking - Implementing the right operating cadences to drive individual and team over-performance - Creation and adaptation of value propositions, crafting messaging that sells to pain - Individual rep training and coaching to improve attainment - Enhancing the hiring and onboarding process for the commercial team - Designing compensation plans that incentivise the correct behaviours Knowledge has been honed through multiple growth journeys in the $0-20m range, having consistently driven multi-million $ increases in new ARR, which has supported >$160m in new funding from top tier VCs such as Insight Partners, Index, Highland Europe, Balderton, GV, Salesforce Ventures and others. [email protected]

Scalewise connect ambitious tech start-ups with a diverse pool of VP / C-level revenue experts. They inject businesses with the exact support they need at every stage of their growth. Core services include hourly scale coaching, project delivery and fractional, interim and permanent placement.

Pavilion is powered by an international community of sales, marketing, RevOps, and success leaders from the world’s fastest-growing companies. Together, we teach new skills, forge meaningful connections, and help our companies grow.

Spearheaded the transition from a founder-led sales motion to fully fledged commercial team led sell. Shaped the go-to-market and delivered triple digit % YoY growth, with over 1800% growth in total ARR. The company scaled from Series A to B in funding during my tenure.

Leading commercial team across UK, APAC and North America. Throughout my time the company scaled from Seed to Series A in funding and achieved over 450% YoY growth.

First commercial hire in the UK, where I scaled the division initially as a player / coach before progressing into managing the entire UK commercial unit (Sales, Pre-sales, BD, Account Management and Partnerships). Throughout my time the company scaled from Seed to Series C, with over 550% growth in total ARR.

3rd hire in a company that was recognised in 2015 as one of the fastest growing Marketing Technology Company's in Europe, culminating in a Series A investment of $11.5m from Google Ventures and SoftBank Capital. As we scaled I was responsible for running the Enterprise team of the UK sales / partnerships operation, including all new business and partner / channel relationships. Yieldify was acquired by Publicis Groupe in 2022.

As Business Manager for Nearly New AV I was tasked with the identification, due diligence, valuation and execution of companywide strategic opportunities. In particular, I managed the direction of the company and as a result interacted on a daily basis with all the business segments to identify and deliver key strategic priorities, which in turn helped drive the company’s development. I was responsible for the overall business plan of the company and for maximising opportunities across the product portfolio, devising product strategies, coordinating multi-channel marketing activity, analysing performance and targeting new verticals to grow the company’s client base.

Whilst working alongside company Directors I devised the business plan for the forthcoming financial year, specifically geared towards enhancing the growth of this strategically important division. This was a significant year for the company leading up to a rebrand and full scale evaluation of the service proposition, with the major focus on streamlining the warranty programme and developing the company's support offering.