Trio empowers people and businesses to build stronger teams faster, so they can develop better software and more sustainable IT departments. -- Partner with executive leadership to align sales and marketing efforts, streamlining processes and creating improved alignment between teams. ● Developed and implemented marketing KPIs to measure and optimize team performance. ● Manage a team of 7 marketing professionals from SEO Managers, content creators, UX developers, Graphic Designers and Paid Media Managers. ● Realigned SEO, content strategy, and paid media, increasing ROAS by 20% within the first two months. ● Rebuilt paid media platforms, optimizing campaigns to improve conversion rates. ● Established a content calendar to ensure consistent, high-quality messaging across channels. ● Spearheaded website UX revamp to improve user flow and enhance the customer journey. ● Integrated lead management systems, automating lead flow to drive efficiency and scalability.

Sensa Padel is building a national brand of padel clubs across the US. We're fortunate to be backed by top professional athletes and institutional investors passionate about bringing this amazing sport to the US. We are in the first innings of the padel boom in the US and so excited to be early movers in the industry. -- Work closely with the CEO and leadership team to drive growth and operational success across all locations. ● Partnered with the CEO and leadership to achieve growth across all locations, driving a 20% increase in customer acquisition. ● Developed and executed a marketing roadmap, boosting revenue by 15% through integrated campaigns across digital, social, and offline channels. ● Streamlined workflows and introduced automation, reducing campaign execution time by 30%. ● Implemented full-funnel strategies, increasing paid search ROI by 25% and email open rates by 40%. ● Managed cohesive multi-location marketing, ensuring brand consistency and enhancing customer experience. ● Established KPIs, optimizing campaigns to improve conversion rates by 18% and overall marketing ROI. ● Spearheaded partnerships and local events, driving a 12% uplift in brand awareness. ● Built and led a high-performing marketing team, scaling campaigns to align with business objectives. e. [email protected] c.413-478-8832 LinkedIn OVERVIEW Experienced Marketing Professional with a track record of conceptualizing and implementing digital and inbound marketing initiatives to drive brand visibility and demand generation. Highly skilled in executing integrated marketing campaigns to meet KPIs. As a performance driven marketing executive, I am a progressive thinker who successfully develops and evolves all corporate digital activity. I thrive in a team environment and have a strong passion for managing and growing teams. SKILLS & TECH Team Leadership & Development, Conversion Rate Optimization, SEO/SEM, Paid Advertising (PPC, Display, Social Ads) Organic Social Media, Website Management, UI/UX, Agency Management, Data Privacy, ABM, Marketing Automation, CRM Support, Lead Management HubSpot, Marketo, Pardot, Bizible (Marketo Measure) Salesforce, Looker Studio, Gong, Demandbase, GA, GTM, WordPress, Adobe Suite, Figma, Canva, SEMRush, SEOmoz, Monday, Onetrust, LucidChart, Demandbase, 6Sense, Allocadio, Sprout Social, Loomly VOLUNTEER Board Member, Suffield Academy | 2007-Present EDUCATION Simmons College, Boston, MA 2010 BA, Communications | Integrated Marketing

Axonius transforms asset intelligence into intelligent action Axonius was founded in 2017 with one vision - to help you preemptively tackle hard-to-spot exposures, misconfigurations, and operational challenges across your entire technology footprint – all in one place, backed by one asset data model. -- Digital leader responsible for the ongoing expansion and optimization of the website, paid media, organic social, and UI/UX. Strategic leader of the ABX program and head of the Globalization team. Developed and executed a comprehensive digital growth marketing strategy to drive customer acquisition, retention, and revenue growth. This includes identifying emerging market opportunities, crafting data-informed strategies, and ensuring proper processes are in place. ● Led strategy and execution of multi-channel digital marketing programs, increasing website traffic by 40% YoY and inbound leads by 35%. ● Built and managed demand generation strategies across web, email, SEO, SEM, paid media, and landing pages, achieving a 60% improvement in conversion rates and increase from a 1x ROAS to an 8x ROAS during my last year. ● Developed and implemented company-wide customer journey mapping, measuring engagement across key touchpoints. ● Directed creative digital campaigns, improving paid media ROI with custom reporting to track performance. ● Launched an ABX strategy in partnership with Sales and Biz Ops, driving a 20% increase in enterprise prospect engagement. ● Scaled inbound lead generation, capturing both SMB and enterprise audiences effectively. ● Managed a team of 6, hiring top talent focused on a high-performing, results-driven culture. ● Oversaw a multi-million-dollar digital marketing budget, maximizing ROI and resource efficiency. ● Ensured GDPR compliance and implemented cookie policies to uphold data privacy standards.

Responsible for the overall execution and vision for digital marketing and demand generation programs and activities. Develop and execute a digital marketing strategy that supports consistent business growth and enhances brand awareness. ● Translated a vision for online marketing into a coherent digital marketing strategy ● Developed and executed an integrated online strategy aligned with wider company marketing plans ● Led the development of ABM campaign strategies, lead generation, and pipeline accelerator campaigns that included a multi-touch approach ● Directed internal teams and partners to foster cross-functional collaboration within the organization ● Developed and launched a paid search strategy companywide, increasing conversions by 500% ● Increased paid social presence by over 300% ● Managed the launch and implementation of Marketo and Bizible (Marketing Attribution Platform), transitioning away from HubSpot ● Developed a lead scoring methodology and attribution framework ● Developed content calendar and supported execution

As Director of Marketing, I was responsible for the development and execution of comprehensive marketing and communications strategies, overseeing budgets and aligning with corporate goals. ● Hired, trained, and managed marketing and sales support teams ● Supported sales and operations management by providing tools for successful sales growth ● Implemented inbound marketing automation software (HubSpot) and developed an inbound marketing strategy ● Managed corporate branding, B2B, and B2C go-to-market (GTM) strategies. ● Led creative design and copywriting for digital and print assets, as well as internal and external communication ● Directed ABM campaigns, including website, social media, PR, blog creation, and community engagement

I led efforts to develop a fully integrated marketing plan and budget for over 10 different business units. I was responsible for a successful corporate rebrand and the update of all branded assets, including the website, video development, SEM, corporate literature, and customer support materials. I implemented a marketing strategy aimed at maximizing corporate exposure in local, national, and international markets. Additionally, I led all digital efforts to increase brand exposure and lead generation for all business units, and managed all events, trade shows, and conferences to achieve brand positioning and revenue growth goals.

Developed strategic marketing plan for corporate luxury fitness organization and all 10 franchise locations. Led the website redesign project, developed all content, created all paid media campaigns and managed all social channels. Created and implemented an SEO plan. Work with owners to open CrossFit. Led all hiring efforts for all fitness centers. Led photo and video shoots. Developed a web strategy for CrossFit to go from 0-200 members within the first 6 months of opening.

Responsible for prospecting, qualifying leads, uncover pain points, challenges, and provide value ● Ran 3-5 demos per week for prospective customers ● Educated and guided prospects through the sales cycle to help them learn how HubSpot can grow their business in the short term and scale ● Managed a pipeline of primarily outbound prospects (about 75%) as well as inbound leads to identify, engage, and develop relationships with potential buyers ● Qualify prospects’ business goals to determine if HubSpot can be a strategic investment for their business growth ● Closed net new business at or above quota level ● Partnered with marketing and technology departments to execute sales strategy as the company introduces enhancements to existing solutions and/or releases new products