Intelligentsia is was built to serve startups in their most dynamic early stages—when the demand for growth is at its highest and resources at their most precious. A scale-on-demand brand & marketing studio, Intelligentsia combines the strategic insights of a startup CMO, the agile partnership of a consultant, and the hands-on capabilities of a full-service agency. We help intelligent startups build their brands, plot their marketing, and go the f*ck to market. Learn more at intelstudio.co

Itivate helps founder-led companies build smarter systems, stronger teams, and businesses that run themselves. Itivate's foundational scaling framework, Align My Company™, is a roadmap for sustainable growth that gets founders out of the weeds and back into the driver’s seat. As Fractional CMO, I help bring this game-changing program to more founders and CEOs who want to see their companies soar.

As a founding member of Chief, I developed and host its wildly popular Builders Series, a recurring live event series designed to help executive-level, female entrepreneurs craft the professional operating system to pursue their game-changing ventures. Through a dynamic blend of live conversation, group collaboration, and peer advisory, participants gain key insights from other builders’ challenges and create the resources to help unblock their own, all while building up the personal network every entrepreneur needs to thrive. The Builders Series has been featured for Chief audiences across the nation to large and enthusiastic crowds.

Led marketing, creative, and brand, alongside Zeel's co-founders, during its expansion from DTC wellness into clinical healthcare. Unified marketing tactics across multiple LOBs in a two-sided marketplace into a hybrid B2B/B2C strategy emphasizing customer engagement, sales enablement, and activating internal data intelligence. Advised product strategy and customer/provider success. » Steered a transformative brand pivot into healthcare while sustaining legacy DTC & corporate wellness segments— maintaining critical brand loyalty while the company shifted growth resources elsewhere. » Spearheaded a martech stack overhaul to stand up a Salesforce-powered automation system that saved $34k annually and reduced time to campaign launch by 45%. » Collaborated with data and clinical teams on a research program to analyze patient outcomes and developed resulting data into B2B and DTC content assets. » Introduced AI methodologies including behavior-predictive marketing triggers and ML-driven retention campaigns. » Launched Zeel’s first ERG for women to amplify female voices, nurture their growth, and champion their advancement.

Co-managed $6M marketing budget with a focus on CRM & content marketing, OOH, direct mail, SEO/SEM, and social. Brought external agency functions in-house to build agile marketing & creative processed that balanced brand innovation with data-driven performance. » Directed a brand elevation from mass-market positioning to upscale, concierge wellness; built brand architecture and guidelines unifying DTC business, provider comms, and multiple B2B LOBs. » Architected consumer lifecycle marketing strategy built on leveraging CRM data, mobile engagement, and an omnichannel-integrated lifestyle blog, garnering 62k organic sessions/mo. » Oversaw CRM marketing & automation across multiple audiences in a two-sided marketplace, growing email subscriber base 3x to 500k+ and raising average unique open rates above 60% » Built a comprehensive B2B marketing strategy with the CRO, enhancing full-funnel lead gen with ABM tactics and improving conversion across the sales cycle. » Leveraged channel partnerships with brands such as Hyperice and The Knot to diversify content and secure additional revenue.

Oversaw creative direction and branding for both licensed and original properties. Worked alongside the president/founder and chief content officer to develop creative and GTM strategies for brands and activations across publishing, digital, soft goods, audio, experiential, and beyond. Executed art direction and design for three mass-market books with major co-publishers: "It’s All in Your Head," "Lulu Is a Rhinoceros" (ill. Sophie Corrigan), and "Reverberation: Do Everything Better With Music."

Founded and presided over a full-service agency devoted to building brand and marketing programs across industries including luxury CPG, hospitality, health & wellness, real estate, finance, and tech. Executed high-functioning brand & marketing strategies to align with clients’ dynamic goals and market demands, engaging closely with each client, their cross-functional teams, and other external partners. Notable clients: Newman’s Own, Eileen Fisher, Inspirato, Versace USA, Excel Sports Management, CircleUp, Wiffle Ball, Wheels Up, Planned Parenthood, Louis Jadot, A&E Television International, Burt's Bees, Sally Hansen, and numerous high-growth startups. » Acted as a holistic, external marketing/creative department for startup and scale-up clients, leading budgets up to $5M and engaging closely with leadership, internal teams, and external partners. » Led client workshops on brand development, creative & marketing strategy, and strategic growth roadmapping. » Supported clients on business development initiatives including fundraising & pitch strategies, investor relations, and brand partnerships. » Secured partnerships with top-tier PR firms, such as Evins and Tractenberg & Co., to fulfill their clients’ creative and marketing needs.

Commanded a comprehensive suite of creative activations spanning soft goods, packaging, publishing, print, digital, and experiential campaigns. Executed design, art direction, web development, and production management for such diverse clients as Wiffle Ball, Notorious B.I.G., Julius Erving (Dr. J), Pelé, Jenna Jameson, and Takeru Kobayashi to develop and extend brand presence into the consumer marketplace and pop culture space. Also expanded Wicked Cow’s identity, web presence, presentation assets, and offshoot projects.