I support this Seed round startup PIM across brand, marketing, founder thought leadership, pitch deck and other areas.

Daisy is the first national brand and industry leader in smart home installation and servicing. Founded in 2023, through a strategic blend of M&A and franchising, we’ve grew to over two dozen branch locations and over 300 amazing team members network-wide during my time with the company. We not only brought cutting edge 'Technology Curated for Modern Living' into tens of thousands of happy clients' homes, but also created unique and fulfilling career paths for our talented teams. From apprentices to owners, from technicians in the field to central support leaders across the US; at our core, Daisy's strength was our people. And was an incredible, hyper-growth journey - fueled by the grit, collaboration and accountability of so many of those people - that took Daisy from pre-launch to truly changing a long standing industry, in under two years. My role encompassed: - Human Resources: Joined as Employee #12 and led HR through hyper growth, creating a compliant foundation, managing benefits administration, and building a people-first culture to support over 20 branches and 300+ team members - Talent Acquisition: 80+ hires with a 2X faster average time to hire than industry standard - Communications: Led PR driving brand awareness and franchisee lead gen, paired with internal corporate comms - Strategic Initiatives: Drove industry-disrupting people engagement projects leading to 95%+ retention - Franchise Development: Established Fran Dev Dept that brought in company's first franchisees.

Pairing a unique combination of strategy and leadership skills with hands-on execution across People, Communications and Marketing capabilities, I build unique scopes customized to clients' needs with specialties ranging from: - Creating and/or optimizing HR infrastructure across payroll and benefits admin, talent acquisition, and people operations - Building internal communications process and systems - AI enablement and transformation - Analyzing paid and organic acquisition channels to unlock growth potential in both early stage and mature companies - Serving as internal lead / point of contact for external agencies, ie. Digital Media, SEO, PR, Email - driving strategy, day-to-day agency performance management and monthly results/reporting. Supporting agency review, selection, scope assessment/negotiation and onboarding in cases where a partnerships is not yet established - Creating content strategy and overseeing ongoing content creation / distribution - Consulting on partnership and influencer programs with potential scopes ranging from redesign / optimization of materials to onboarding and managing relationships - Collaborating with creative team on branding as well as designs ranging from website to sales and marketing materials (video, email, collateral, pitch decks, etc) - Integrating with and mentoring existing teams as well as advising on recruiting efforts to build out key departments

- GoStork is the first fertility marketplace where intended parents match with top fertility providers. We envision a world where anyone with a dream to start a family has access to an inclusive, trusted, transparent resource that supports their path to parenthood. I was the Founder's first hire. - Starting from zero, scaled to helping intended parents from over 100 countries around the world - 250%+ growth paired with 80% reduction in CAC YOY - 5:1 ROAS in Q1 2023 - 15X lift in conversion rates via marketing-created Concierge service, improving client experience - Features: CNBC, CBS2, Fox5, New York Times, New York Post, Insider, FemTech World, many others - Raised successful pre-seed round - Collaborate with 50+ fertility industry professionals intended parents and influencers to create educational, inspiring and supportive content - building a well recognized brand in the fertility space - Created corporate giveback program - to support the leading infertility organization

- Acquired by PPG Industries, Paintzen is a B2C & B2B marketplace for scoping + booking painting services, visualizing + selecting colors, and purchasing paint + supplies for home and business projects. - After managing key integrations with the new parent company; to strategically meet evolving needs around people, recruiting, development, culture, and legal matters, I created the company's first VP of People role and moved into this new leadership capacity - Created and launched a branded team identity, a shadowing/mentorship program, new benefits + suite of employee perks, a team newsletter, awards, quarterly all-hands event series and charitable initiatives - Revamped employee handbook, recruiting and other materials - Oversaw HR Director managing payroll, benefits administration, recruiting and office management - Lead interface with parent company on key communications, benefits and integrations including 401K and bonus infrastructure; liaised with legal on contracts, HR and brand/trademarks - Oversaw Comms, PR and events - led successful launches in Pittsburgh, Seattle and Houston

- Brought in to transform marketing strategy and build out the department across brand, acquisition, retention/re-engagement and PR - Soon after joining, role grew to additionally oversee Inbound Sales, Customer Service and Design teams (team size grew from 1 to over 10 during tenure as we drove company growth) - 40% improvement in CAC within first 6 months, while driving 30% topline growth via optimized marketing acquisition initiatives + inbound communications strategy (phone/email/live chat), engagement/emails campaigns from top to bottom of funnel - 10X growth in revenue generated from industry/affiliate partnership program - Led GTM for multiple new city launches - Acquired by PPG Industries in January, 2018: I led marketing diligence and strategy presentations - 95% YOY D2C growth in final month in this role

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I volunteer on the Member Experience committee of this incredible community -- where I stay current and I consistently think through the lens of supporting sustainable transformation, driving engagement and building trust through transparency. Always always learning.

HRLF ignites Human Resources executives in New England through a collaborative community that encourages fresh ideas in a rapidly changing world. They provide insights and tools to address business challenges and drive innovation in their members organization.