𝐆𝐓𝐌 𝐀𝐝𝐯𝐢𝐬𝐨𝐫 𝐟𝐨𝐫 𝐀𝐈, 𝐂𝐥𝐢𝐦𝐚𝐭𝐞 𝐓𝐞𝐜𝐡, 𝐚𝐧𝐝 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 StartX is a selective Stanford-affiliated accelerator and founder community that admits highly vetted innovators across AI, climate technology, health, and fintech. Advisors are chosen based on deep functional expertise and the ability to accelerate early commercial traction. • Advise selected StartX founders on GTM design across AI, enterprise innovation, climate technology, and next-generation consumer products. • Partner with CEOs to refine enterprise sales motions, identify vertical wedges, and build early revenue systems that shorten time to validation. • Support founders on segmentation, ICP development, commercial positioning, and fundraising narrative refinement.

𝐀𝐈-𝐃𝐫𝐢𝐯𝐞𝐧 𝐆𝐫𝐨𝐰𝐭𝐡 & 𝐌𝐚𝐫𝐤𝐞𝐭 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 Venture-backed clean-tech startup. • Scaled ARR 20x in 2 years through AI-powered acquisition, 200+ creator partnerships, and multi-channel expansion (Enterprise, DTC, Amazon). • Increased LTV 45% and customer engagement 60% by transforming CRM, personalization, and UX across the full customer lifecycle. • Secured Tesla and Google fleet pilots valued at $5M ARR, establishing enterprise revenue channels. • Oversaw P&L, demand generation, pricing strategy, and international expansion initiatives.

𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 & 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 • Reallocated $30M to high-ROI digital channels, driving +30% e-commerce growth and +118% retail store revenue year-over-year. • Expanded under-35 market share by 15% through targeted acquisition and retention programs. • Increased company-wide customer retention and profitability via integrated loyalty, CRM, and omnichannel strategies. • Oversaw full-funnel digital marketing, merchandising, and DTC P&L to accelerate profitability across channels.

𝐌𝐮𝐥𝐭𝐢-𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐆𝐫𝐨𝐰𝐭𝐡 & 𝐁𝐫𝐚𝐧𝐝 𝐌𝐨𝐝𝐞𝐫𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧 • Delivered $1B annual sales with +20% YOY growth by overhauling brand positioning, analytics, and demand generation engines. • Expanded market share by 20% through integrated campaigns spanning TV, radio, digital, and print. • Directed a 100+ person marketing team with an $80M budget, driving profitable growth across diverse product categories and customer segments. • Instituted advanced marketing analytics to optimize spend allocation and accelerate category penetration.

𝐀𝐈-𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐆𝐓𝐌, 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 & 𝐌𝐚𝐫𝐤𝐞𝐭 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 Partnering with CEOs, boards, and investors to scale revenue, reposition brands, and prepare companies for major funding and market expansion. • Leading an AI-powered marketing org transformation for a major global fintech platform, including team architecture, content automation, lifecycle acceleration, and enterprise-scale GTM modernization • Advise AI-powered SaaS, AI-driven wellness, robotics, and CPG/food companies on scaling revenue, transforming brand positioning, and preparing for major funding events. • Deliver >40% average revenue growth within 12 months across 10+ clients. • Guide startups from seed to Series B, influencing $250M+ in funding and market entry in 15+ countries. • Currently advising multiple AI-powered SaaS and wellness ventures, with additional clients in advanced pipeline stages.

𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗔𝗜-𝗗𝗿𝗶𝘃𝗲𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗥𝗲𝘁𝗮𝗶𝗹 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 ⦁ Advise global brands on AI-driven omnichannel strategies and digital commerce transformation ⦁ Define industry best practices for growth marketing, automation, and AI implementation

𝐆𝐥𝐨𝐛𝐚𝐥 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 & 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐆𝐫𝐨𝐰𝐭𝐡 • Launched HP’s first global e-commerce and DTC marketing organization across 24 countries, unifying consumer, SMB, and enterprise product categories under one scalable revenue engine. • Increased global e-commerce revenue by 50% to exceed $2B while adding $180M in profit through MarTech innovation, advanced personalization, and optimized pricing models. • Built a centralized, data-driven marketing hub that enabled faster market entry, consistent brand positioning, and double-digit growth across regions. • Established regional execution playbooks that aligned sales, marketing, and channel partners, accelerating HP’s shift toward direct-to-consumer sales worldwide.

𝐒𝐚𝐚𝐒 𝐆𝐓𝐌 𝐋𝐚𝐮𝐧𝐜𝐡 & 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐢𝐨𝐧 • Architected and executed the go-to-market strategy for QuickBooks Online, building a scalable SaaS revenue engine that achieved $500M+ ARR. • Introduced PLG and Jobs-To-Be-Done frameworks to drive rapid SMB adoption, boosting conversion and retention rates. • Delivered +32% YoY revenue growth while reducing cost-to-serve, increasing profitability across the SMB segment. • Partnered cross-functionally with product, engineering, and sales to accelerate feature adoption and expand into new customer segments.

𝐎𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 & 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐒𝐜𝐚𝐥𝐞 • Led the digital transformation that scaled eCommerce revenue from $750M to $8B in four years, positioning Macy’s as a top-tier omnichannel retailer. • Unified online and in-store experiences through loyalty, personalization, and data-driven merchandising, boosting customer retention and lifetime value. • Directed $150M+ annual marketing investment and a 55-person team, delivering sustained double-digit growth across digital and retail channels. • Partnered with Bain & Co. to embed digital-first strategies into enterprise leadership and operations, accelerating innovation at scale.

StartX is a selective Stanford-affiliated accelerator and founder community that admits highly vetted innovators across AI, climate technology, health, and fintech. Advisors are chosen based on deep functional expertise and the ability to accelerate early commercial traction. • Advise selected StartX founders on GTM design across AI, enterprise innovation, climate technology, and next-generation consumer products. • Partner with CEOs to refine enterprise sales motions, identify vertical wedges, and build early revenue systems that shorten time to validation. • Support founders on segmentation, ICP development, commercial positioning, and fundraising narrative refinement.