TEAM LEADERSHIP & DEVELOPMENT | EXECUTIVE ALIGNMENT | OPERATIONAL EFFICIENCY Led strategic global marketing and product management for this manufacturer of respiratory oxygen concentrators and industrial gas generators (oxygen, ozone, nitrogen). Drove product lifecycle management (PLM), optimizing portfolio strategy, new product development (NPD), and end-of-life processes to maximize profitability and align with long-term commercial growth objectives. Achieved a 40% reduction in excess component and whole goods inventory through process improvement initiatives in product obsolescence and SKU rationalization, significantly enhancing operational efficiency and reducing carrying costs. Built and led high-performing marketing and product management teams, focusing on talent acquisition, mentorship, and developing critical upstream/downstream marketing capabilities, including market analysis, competitive intelligence, and go-to-market strategies. Managed global marketing budgets across multiple business units, ensuring alignment with financial targets, and driving executive alignment on strategic priorities and ROI optimization. Conducted thorough market research to identify new market opportunities and inform product development.

BRAND DEVELOPMENT | CROSS-FUNCTIONAL COLLABORATION | C-SUITE ALIGNMENT | DIGITAL STRATEGY Spearheaded comprehensive marketing strategy for this healthcare startup specializing in advanced amniotic skin substitutes and innovative wound care management solutions. Led transformative brand development initiatives, including a complete website redesign, enhancing brand visibility and market positioning within the competitive biologics sector. Drove digital strategy execution, fostered cross-functional collaboration among sales, operations, finance, IT, customer service, key business partners, and executive leadership, ensuring alignment on strategic objectives. Managed external vendors for competitive intelligence, digital marketing, sales enablement, and web development, optimizing resource allocation and maximizing ROI. Developed and executed content marketing strategies, creating engaging and informative content to educate healthcare professionals and patients. Conducted in-depth market analysis to identify emerging trends and opportunities, informing product positioning and go-to-market strategies. Delivered impactful presentations to C-suite executives, demonstrating marketing performance and aligning strategies with overall business goals.

PRODUCT LAUNCH | C-SUITE ALIGNMENT | SALES ENABLEMENT | CROSS-FUNCTIONAL LEADERSHIP Owned incision care commercialization strategies for this private medical company, specializing in wound management, surgical solutions, and pressure ulcer prevention. Drove a 77% revenue increase in advanced surgical dressings through impactful sales enablement tools and training, resulting in the most successful product launch in company history, contributing 35% to global growth and earning the prestigious Global Marketing Excellence Award. Orchestrated a comprehensive business development strategy, assembling and managing a 30+ member cross-functional team to drive commercial execution, financial modeling, market access, and competitive intelligence for a critical negative pressure device launch. Directed a double-arm market research study with an external firm, uncovering vital customer insights and pricing dynamics. Translated findings into actionable strategic recommendations, influencing executive decisions and shaping the go-to-market strategy. Developed and optimized sophisticated customer segmentation strategies, training a 200+ person matrixed sales team to identify key influencers across service lines and enhance targeted outreach. Cultivated strong C-suite alignment, ensuring marketing initiatives were aligned with overall business objectives. Focused on driving revenue growth, market penetration, and enhancing brand positioning within the competitive wound care industry. Led the development of marketing collateral and promotional materials to support sales efforts and enhance customer engagement.

PRODUCT DEVELOPMENT | DATA-DRIVEN INSIGHTS | CROSS-FUNCTIONAL COLLABORATION Drove product development strategies for advanced endoscopy imaging systems, focusing on data-driven insights and cross-functional collaboration. Developed comprehensive product requirements, rigorous validation protocols, and targeted customer surveys to ensure optimal market alignment and stringent regulatory compliance. Led critical field validation testing during live clinical procedures in endoscopy suites, providing invaluable real-time insights to R&D teams, significantly enhancing product performance, reliability, and user experience. Optimized endoscope functionality and software interface through the execution of 12 impactful sustaining engineering projects, fostering close partnerships with international R&D teams in Israel and Germany to drive continuous innovation and improve clinical outcomes. Leveraged data analysis from customer feedback and clinical trials to inform product enhancements and feature prioritization. Conducted thorough competitive analysis to identify market gaps and inform strategic product roadmaps. Ensured seamless communication and collaboration between engineering, marketing, and clinical teams, facilitating efficient product development cycles. Focused on delivering high-quality medical devices that met the evolving needs of healthcare professionals and patients. Contributed to the development of technical documentation and training materials to support product launch and adoption. Provided technical support and expertise during product demonstrations and customer interactions. Focused on improving product performance, reliability, and user experience.

MARKETING LEADERSHIP | PRODUCT LAUNCH STRATEGY | MEDTECH MARKETING | SALES ENABLEMENT As an Independent Marketing Consultant, I brought transformative leadership and a proven track record of driving exceptional results within the medical device and healthcare industries. My consultancy was built upon a foundation of strategic acumen, a passion for innovation, and a commitment to delivering tangible value to my clients. I specialized in partnering with organizations to navigate complex market dynamics, optimize their marketing strategies, and achieve sustainable growth.

STRATEGIC PLANNING | CROSS-FUNCTIONAL LEADERSHIP | KEY OPINION LEADER (KOL) ENGAGEMENT Drove significant revenue growth, achieving a 27% increase in disposables and capital equipment sales through strategic marketing initiatives, comprehensive competitive intelligence, effective product positioning, insightful data analytics, and impactful sales enablement programs. Demonstrated exceptional cross-functional leadership by leading teams through a critical field analysis, subsequent product improvements, and a voluntary FDA recall, resulting in an 800% reduction in Bravo pH capsule failures. Cultivated and managed a highly influential Key Opinion Leader (KOL) advisory board, fostering collaboration that led to the publication of peer-reviewed articles, effectively influenced clinical practice guidelines, and reshaped the reflux testing diagnostic algorithm throughout the gastroenterology field. Developed and executed strategic planning initiatives, aligning marketing and product strategies with overall business objectives. Utilized data-driven decision-making to identify market trends and opportunities, informing product development and marketing campaigns. Conducted thorough market analysis to assess competitive landscapes and identify key differentiators. Enhanced brand awareness and market penetration through targeted marketing strategies and KOL engagement. Fostered strong relationships with healthcare professionals and key stakeholders, driving product adoption and market leadership. Focused on improving patient outcomes and advancing medical practice through innovative product solutions and collaborative partnerships. Delivered impactful presentations to executive leadership, showcasing marketing performance and strategic initiatives.

PRODUCT REPOSITIONING | SALES ENABLEMENT & TRAINING | KEY OPINION LEADER MANAGEMENT Drove significant sales growth, achieving a 20% increase in niche dental implant capital equipment and disposables, and a 9% increase in a declining product category, through strategic competitive analysis, comprehensive strategic planning, impactful sales enablement, and targeted sales training for a 200-person sales team. Developed and implemented a transformative product repositioning strategy, securing buy-in from Executive Leadership, Sales Training, Global Marketing, and the Matrixed Sales Organization, revitalizing the product line's market presence. Amplified brand exposure for the implant product line by strategically rebuilding and strengthening Key Opinion Leader (KOL) relationships, successfully re-signing all KOLs to consulting agreements, and managing the development of impactful podium presentations and hands-on workshops. Conducted in-depth market research to identify emerging trends and opportunities, informing strategic product positioning and marketing initiatives. Developed and delivered engaging training programs, equipping the sales team with the knowledge and tools necessary to drive sales growth. Managed KOL engagement, fostering strong relationships and leveraging their expertise to enhance brand credibility and market influence. Focused on driving revenue growth, market share expansion, and enhancing brand perception within the competitive dental implant market. Delivered impactful presentations to key stakeholders, showcasing marketing strategies and results.

Held marketing leadership roles focusing on strategic planning and product marketing within the MedTech, Medical Device, and Biologics industries.

Developed and implemented marketing strategies that contributed to significant business growth.