As the marketing lead, and cofounder - I'm supporting the team with demand gen strategy and execution.

Empowering women in B2B sales and marketing through education and action. Join us: https://www.womeninrevenue.org/join

Supporting software teams with B2B marketing strategy and execution.

As the Head of Demand Generation at Olark Live Chat, I'm a strategic and results-driven professional. I focus on brand strategy, product marketing, demand generation, and performance marketing initiatives to drive growth and exceptional results in our fast-paced environment. With my expertise, I develop and execute comprehensive brand strategies (with a team of in-house experts and external agencies), create compelling messaging, and optimize campaigns across various channels, such as digital advertising, content marketing, email, events, and social media. My focus is on maximizing lead generation, achieving revenue targets, and aligning marketing efforts with our broader business objectives.

As part of the marketing program, I am privileged to teach "Business in a Digital Age" to graduate students. Business in a Digital Age looks at how organizations structure and manage their business in a digital age to stay current, strategic, and profitable. The course begins by reviewing the history of business in Canada from the beginning of the fur trade in the seventeenth century to the emergence of the digital economy in the twenty-first century.

I get to partner with Jon Goss to mentor some of the top marketers in their industries.

As the Director, Demand Generation (Growth/Performance marketing) I was responsible for Leading a cross functional team in the development and overseeing the execution of our product, brand, demand gen and performance marketing strategy in order to drive our lead generation and pipeline growth at an efficient CPL as well as revenue across SEM, email, Display, Social, events and SEO / Paid, earned and owned, affiliates, etc

- Paid search and paid social campaigns – Facebook, LinkedIn and Google - advertising strategy and execution - Implemented user acquisition campaigns against established objectives and budgets across multiple channels – with a focus on growing active users and maximizing ROAS - Provided digital marketing expertise to support the development of key marketing programs, including making recommendations on advertising, and consumer promotions based on member insight data. - Led the creation of creative and copy for ABM strategies based on industries and personas. - Partnered closely with senior leadership, CTO, CMO, Customer marketing, and Product marketing team

- Developed and managed financial compliance to support innovation goals and objectives - Created and analyzed reports that led from an 85% efficiency to a 96% efficiency standard - Data analysis of performance looking into key metrics using Microsoft Excel – identifying largest areas for improvement and implementing strategies to capitalize on these opportunities

As Director, Marketing Communications - I worked with B2B (Demand Gen/Acquistion), B2C and B2B2C clients to grow their organizations. I led teams that worked on projects in different industries - Tech, Finance, e-commerce etc.

- Public Relations, UX and digital strategies, Product marketing, Brand Plan, Product development and launch for various products including CPG brands - Managed research, creative design & design thinking – Coaching team members on tools like AWS, Adobe Photoshop, Illustrator, Adobe Analytics and Google Analytics - Responsible for overall program and content strategy, coordinated content reviews and approvals with local stakeholders to maximize local relevancy for various clients. - Business development, sales and strategized marketing for company product. - B2B and B2C clients - SaaS, Financial, Insurance industries