After years of working in corporate America across a range of marketing and communications roles, I decided to go out on my own — offering fractional marketing services to small and mid-sized businesses that need both strategy and execution. HOW CAN I HELP YOUR BUSINESS With my background, I typically support clients in two key ways: - Fractional Marketing Partner If your business needs to elevate its marketing but isn’t sure where to start, I can help build a right-sized plan that fits your goals and budget. I’ve led marketing efforts for both B2B and B2C companies, across digital, email, social, SEO, and website development. I’m resourceful, hands-on, and know how to get results with lean teams and budgets. Plus, when needed, I tap into a trusted network of freelance designers and creatives — so we stay scrappy and strategic. - Plug-In Brand or Project Manager If your team doesn’t have the bandwidth or skill set to take on additional projects — or simply can’t justify a full-time hire — I can step in and hit the ground running. Thanks to my corporate experience, I’m able to ramp up quickly, lead cross-functional teams, and keep projects moving forward without missing a beat. If you need help like this or know a fellow business owner that does, let's chat. SOME OF MY CLIENTS Scotts Miracle Gro Rug Doctor Bonnie Plants FLIRT Communications Brilliant Group Fumex Air Filtration Services White Hat Vista Global Logistics

Directly responsible for all aspects of our social media presence, email marketing and influencer programs; from planning and publishing to execution and tracking.

Developed and implemented strategy for increasing Bonnie Plants brand awareness and affinity across all consumer segments, with a focus on new consumers, millennials and Hispanics.

Responsible for developing strategy and marketing plans for multi-brand lifestyle & lifestage programs, aimed at intersecting with consumers interests and increasing engagement.

Drove development of regionally relevant marketing, communications and in-store plans within the West & South regions, supporting ~$360M in retail sales in Home Centers and Mass Retailers.

Lead cross-functional teams in the analysis, planning and execution of key projects necessary for delivering brand volume and profit goals.

Responsible for designing and launching new programs for our retail pharmacy partners aimed to generate revenue and loyalty.

Generated over $1.2 million in annual sales of general merchandise products by actively managing inventory, suppliers and trade marketing budget.

Actively contributed to the re-design of the processes and procedures for the annual Retail Business Conference, transforming the event from a cost center to a P&L for the business and achieving 17 % cost reduction and 5% increase in repeated business.