Building product to measure and model what your audience thinks, feels, and says. Element Human turns human behaviors into machine learned empathy. 1.2% of ad views result in a click. We measure the 98.8%. We do this with behavioral learning models (BLM’s). Like how LLMs ingest language context and predict the next word, BLMs ingest body language to predict behaviors and emotional states. Leading all things Product. For the time being, I get to come up with meeting agendas for Marketing, and meeting icebreakers for Engineering.

Building product to measure and model what your audience thinks, feels, and says. Element Human turns human behaviors into machine learned empathy. 1.2% of ad views result in a click. We measure the 98.8%. We do this with behavioral learning models (BLM’s). Like how LLMs ingest language context and predict the next word, BLMs ingest body language to predict behaviors and emotional states. Leading all things Product. For the time being, I get to come up with meeting agendas for Marketing, and meeting icebreakers for Engineering.

Leading Growth Marketing, main areas include - Social, Events, Community, Customer Marketing, Partnerships, Website, and a dash of Product Marketing.

Took a breath after 9 years of fast and furious. Spent time adding skills, planning and executing a wedding, traveling, and consulting for startups (series B, series A, seed, pre-seed). I worked with 4 B2B clients, 2 B2C clients on a variety of work, broad strokes: - Created Marketing strategy foundations and GTM architecture. - Executed in product marketing, content marketing, growth marketing, and marketing analytics.

Stood up marketplace Growth function, including full funnel experimentation program, productized first party data, managed acquisition and retention marketing tactics. Delivered strategic projects such as: product strategy and positioning, growth loops, marketplace replication factors. Implemented product and marketing analytics infrastructure for reporting and optimization.

If 6 years at Amazon was the frying pan, this was the fire. When I joined, we had ~9 months of cash left, COVID was wreaking havoc in schools, and our growth rate had been negative for the last 1.5 years. We had no marketing or data function and almost no one coming to us saying 'hey, I might want to buy the thing you have'. I worked on building those functions and creating demand for the thing we have. Oh, also creating and launching a software product. By the time I left: 2.6x revenue growth rate, 3.1x opportunities, 4.2x leads, 5.7x organic traffic, 3.5x social reach. - Stood up Marketing and Data functions, hired and led team of 6. - Created GTM and Marketing strategies. - Led growth, retention, demand generation, and product marketing. - Implemented revenue operations and reporting - Oversaw company analytics infrastructure buildout - Managed channel partners. - Created PLG motion. - Created and launched software subscription product.

First taste of middle management and the physical foundation of computing! Global category lead for team of 4, owning the automation and energy management category (~$750M spend, 225 deployments). Managed partnerships, Data Center projects, capacity planning and spend, category development, and procurement. The more exciting stuff, led strategic initiatives from product development to product launch: - AWS Thor – IOT predictive maintenance for industrial infrastructure. - Project Poseidon – water monitoring software and data solution. - Software partnership with Inductive Automation for in-house products and customer solution development.

This was a fun role, my first taste of end-end business ownership and triple digit growth. Owned strategy and execution of category P/L (~$350M, 90% YoY growth rate): - Customer acquisition and retention - Pricing and promotion - Inventory management - Financial planning - Partner development and negotiation - Market research and development - Demand forecasting and buying decisions Delivered a couple of noteworthy projects along the way: - New product ‘bootstrap’ (aka launch) program - New category pricing model selection - Emerging marketplace forecasting model optimization

Bright eyed and bushy tailed, I was responsible the marketer for a ~$75M category, 30% YoY growth rate. Created, executed, and optimized marketing campaigns and programs. Accelerated category growth, improved efficiency, and managed external partnerships. 3 extracurricular projects I remember fondly: - Created and launched deal subscription program marketplace wide. - Reverse engineered recommendation engine for automated marketing campaign targeting. - Launched mobile site and UX for digital media products.

Optimized assortment and merchandising in all US stores, produced customer insights reporting, market research, and supplier acquisition targets. Delivered promotion strategy and inventory cadence project, +$2.1M in revenue, +$3.2M in cost savings.

Managed and curated content for personal and professional experiences.

Developed custom web solutions for diverse client needs.