CEOs come to me to be their on-demand CMO. I help B2B companies seize market share through competitive positioning and messaging. Are you ready to cut through the noise? Let's talk: https://calendly.com/ibreathemarketing How I help clients: Inspire and lead teams across marketing, communications, social, and events. Act as a trusted strategic advisor to firm leadership, delivering actionable insights and aligning initiatives with firm-wide goals. Elevate revenue growth through innovative business development strategies and results-driven marketing efforts. Foster accountability by showcasing marketing-driven successes through comprehensive reporting and measurable ROI. Partner with C-suite executives to spearhead transformative initiatives that enhance operational excellence and strengthen the firm’s market position.

Led integrated marketing campaigns, demand generation and SaaS growth strategy that contributed to Professional Services revenue growth objectives. Maintained a data-first approach to forecast, measure, analyze and report on Marketing's impact.

Oversaw all aspects of Marketing that supported revenue growth. This included building, leading and mentoring a marketing team. Led all aspects of Demand Generation, Marketing Strategy, Brand Positioning, Social Media Strategy, Paid Media Channels, Programmatic, Content Marketing, CX, DX and Marketing Analytics.

*Developed performance marketing strategies that accelerated growth and differentiation in the market, acquired customers and created additional revenue streams. *Used ROI and KPI-based multi-media strategies to build targeted audiences using aggressive iterative campaign development, monitoring and testing cycles. *Executed integrated marketing campaigns leveraging channels including SEM, display advertising, paid social, retargeting and account based marketing tactics. *Created and executed go-to-market campaigns for SaaS platforms, including targeted paid advertising and content marketing.

*Led an agile team consisting of content, creative, data, communications, conferences, events and sales staff to drive demand generation and content marketing activities. *Designed marketing initiatives to drive aggressive Annual Reoccurring Revenue (ARR) growth through refined targeting, lead generation and campaigns in partnership with the Sales team.

Developed and executed world-class integrated marketing strategies that illustrated the brand and value proposition of the firm's service offerings across end-to-end platforms (including digital, mobile, social media, email, video and search) to increase usage, engagement and market penetration.

Provided marketing leadership, product vision, strategy, and roadmaps across various organizations to maximize revenue and market penetration, including devising seamless experiences throughout the digital customer lifecycle.

Spearheaded financial marketing, brand, product marketing and sales enablement with a budget of $300M focused on maximizing sales, developing prospect relationships, and enhancing client relationships.

Strengthened the effectiveness of existing marketing programs, industry and branding efforts by targeting new business development and /or client retention (including new products), which accelerated revenue by more than 45%.