Matt Gerding
Testimonials
Services
Articles
Experience

Testimonials

Articles

Experience

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Sky Lantern Enterprises
Co-Founder & Managing Partner
Sep 2013 - Present
Provide executive advisory, Fractional VP of Sales, and Fractional Chief Revenue Officer services to founder-led, growth-stage, and middle-market organizations seeking more predictable revenue. Partner with CEOs and leadership teams to strengthen sales execution, forecasting, revenue operations, CRM effectiveness, and cross-functional alignment. Engagements typically begin with a Revenue Operating System™ Assessment and evolve into executive advisory or fractional leadership as organizations scale. Selected outcomes: • Supported 594% revenue growth during an international expansion initiative. • Increased unit sales by 150% through a repeatable go-to-market model. • Delivered $1.5M in operational savings through strategic partnership optimization. • Improved forecasting, CRM adoption, and executive visibility across multiple organizations.
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RE/MAX
Regional Vice President
Oct 2010 - Sep 2013
Led sales, operational, and financial performance across a 137-office RE/MAX franchise network supporting more than 2,000 real estate agents throughout Southern Ohio, Kentucky, and Tennessee. Responsible for regional P&L, franchise growth, market expansion, sales leadership, and operational execution while partnering with franchise owners to improve business performance. Oversaw strategic planning, financial forecasting, leadership development, and performance management across a large multi-location organization. Key accomplishments: • Directed commercial performance across 137 independently owned franchise offices. • Led franchise growth, retention, and regional market expansion initiatives. • Managed regional budgeting, forecasting, and P&L performance. • Developed sales leaders and franchise owners to improve execution and accountability. • Built experience leading large-scale, multi-location operations that required consistent performance management and disciplined execution.
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Plug Power
Director of Sales
Nov 2008 - Oct 2010
Led business development and strategic account growth for emerging hydrogen fuel cell solutions, helping enterprise customers evaluate, adopt, and expand new technology within traditionally established industrial markets. Managed complex B2B sales opportunities, long sales cycles, and strategic customer relationships while collaborating with operations and service teams to deliver measurable business value. Developed expertise in consultative selling, enterprise account management, pipeline forecasting, territory planning, and revenue growth in an emerging technology market. Key accomplishments: • Drove enterprise customer adoption of innovative hydrogen fuel cell technology. • Managed strategic accounts through complex, multi-stakeholder buying processes. • Built business cases that demonstrated operational and financial value. • Developed strong forecasting, pipeline management, and long-term account growth strategies.
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Western Union
Director of National Accounts
Aug 2007 - Nov 2008
Led sales, account management, and market development across major grocery and convenience retail channels, managing a team of 12 account managers responsible for strategic customer relationships and revenue growth. Directed sales execution, forecasting, contract negotiations, and partner development while supporting large, multi-location retail organizations. Worked closely with key accounts to expand market penetration, increase service adoption, and strengthen long-term channel partnerships. Key accomplishments: • Led and developed a team of 12 account managers across multiple markets. • Managed strategic retail partnerships and enterprise customer relationships. • Drove revenue growth through account expansion and increased service adoption. • Strengthened expertise in sales leadership, forecasting, channel strategy, and performance management.
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Bandag
Strategic Account Manager
Sep 1997 - Aug 2007
Managed Bandag's strategic relationship with UPS, one of the company's largest enterprise accounts, overseeing sales planning, forecasting, and operational execution across 103 franchised dealers and 58 UPS districts throughout North America. Led cross-functional teams, franchise partners, and corporate resources to strengthen customer relationships, improve execution, and support long-term account growth. During my 12-year career with Bandag, I progressed through multiple leadership roles, including Fleet Sales Representative, Area Sales Manager, District Manager, and Strategic Account Manager. Key accomplishments: • Contributed to more than $13 million in revenue growth over a three-year period. • Led account management across 103 franchised dealers and 58 UPS districts. • Developed and mentored field and corporate teams supporting enterprise customers. • Built expertise in strategic account management, forecasting, channel leadership, and large-scale operational execution.
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Fifth Third Bank
Investment Associate
Dec 1995 - Sep 1997
Completed Fifth Third Bank's management training program with rotational assignments across corporate tax, retail banking, and investment advisory services. Advised clients on financial planning and investment strategies while gaining experience in financial analysis, portfolio performance, risk assessment, and business reporting. The program established a strong foundation in data-driven decision-making, forecasting, and financial performance management that continues to influence my approach to executive leadership. Key accomplishments: • Completed a competitive rotational leadership development program. • Gained cross-functional experience in banking, finance, and investment services. • Developed expertise in financial analysis, reporting, risk assessment, and client advisory.