Provide strategic marketing leadership for multiple organizations across diverse industries, focusing on scaling growth, optimizing marketing operations, and driving revenue. Develop and execute comprehensive marketing strategies aligned with business goals, encompassing branding, demand generation, digital marketing, and go-to-market initiatives. Collaborate with C-suite executives to identify market opportunities, refine positioning and messaging, and enhance customer engagement. Oversee marketing teams and external vendors, ensuring seamless execution of campaigns and programs.

Responsible for all marketing functions, channels, and alliances. Re-positioned the company as a leader in IAM (access management and authentication space) including next-gen passwordless continuous authentication.

Responsible for worldwide demand generation, Account Based Marketing (ABM), channel, and alliance marketing in the area of network visibility, observability, network security, and cloud security solutions.

Responsible for channel marketing globally. Executed on various key initiatives quickly to accelerate the channel strategy including creation of a new tiered channel program, selection and roll-out of a new partner portal, channel enablement, training and certification, joint marketing plans and campaigns, and recruitment of new partners. Significantly expanded the VAR channel with large and mid-sized key players as well as the OEM channel across the globe. Selected by CRN for prestigious awards.

Led all marketing activities for a provider of email authentication, providing brand protection and anti-fraud defense for organizations in government, high tech, financial services, health care, and other sectors. Built a strong team to create thought leadership and PR programs to get a significant market voice share, accelerated demand generation through all channels including "out-of-the-box" campaigns like Elvis Impersonators, boosted company profile with analysts like Gartner and Forrester, and industry leading content to position the company as a leader. Helped raise a large B round for the company.

Responsible for all marketing functions, and channels. Drove improvements in marketing and business development of this American technology company with global offices, specializing in application self-protection and management solution for IoT, mobile and other applications. Propelled revenues 40% in under one year and built pipeline across multiple geographies. Managed relationships with strategic partners, including IBM, TCS, Wipro and others resulting in over 35% of bookings contribution from channels.

Led marketing and channel sales for a leading company in the Internet of Things (IoT) space. Provided subject matter expertise and thought leadership in marketing that enabled the company to position itself as a leader in Building Control and Automation/IoT and an attractive target for acquisition. Drove efforts in rebranding, creative marketing, PR and channel sales management that earned the company recognition by CRN, CIO Review and others, as a Top IoT company, fueled a 300% increase in sales to resellers, and facilitated its acquisition by General Electric in 2016.

From strategic issues like business plan, messaging and positioning to tactical execution including demand gen, brand development, website, sales tools, salesforce.com, marketing automation, videos, podcasts, collateral, thought leadership, public relations, analyst relations, and product management. Across various segments in enterprise software and cloud solutions such as security, mobile (Mobile Application Platform - MADP/MEAP), Big Data analytics and platform, online advertising, RTB (Real-Time Bidding), and consumer Internet. Some of the companies included Metamarkets, moTwin, Droisys, and WelcomeFaith.

Stabilized and dramatically improved marketing performance of this company specializing in SIEM and big data. Directed marketing functions, including product marketing, inside sales, demand generation, channel marketing, and public and analyst relations. Guided teams in US, Europe, Asia Pacific, and other geographies. Repositioned company from log management space to big data and chief competitor to Splunk. Streamlined demand generation and inside sales processes, and spearheaded creative campaigns that dramatically improved lead-to opportunity conversion. Led aggressive company branding and repositioning campaign that generated three offers and acquisition by TIBCO.

Planned and directed marketing, product management, demand generation, business development and channel marketing. Generated millions of dollars in annual subscription revenue from SaaS-based web-applications and network security products. Established company as a thought leader in its space through leadership roles in key associations. Served on Cloud Commission tasked with providing security recommendations to the US Presidential administration. Partnered with credit card industry standards board to add application security as requirement.