Lida Tohidi
Testimonials
Services
Experience
Testimonials
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James was Lida's client Lida joined our first venture coming out of our corporate venture studio as one of the founding team EIRs. Not only was she technically instrumental to the successful launch of...
Founder, Corporate Venture Builder, Innovation Leader
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I worked with Lida at Gembah where we were working on growth initiatives for the organization that
had low cost and effort but high impact. Not only did she deliver on ideas for Greenfield tactics, bu...
Emerging Tech for the Enterprise
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Experience

Pidari Consultancy
Chief Product Officer
Jan 2020 - Present
I typically partner with a couple of companies at a time, helping them build and scale products that matter. Depending on the stage and scope, I either:
• Own Product end-to-end
• Drive select high-impact initiatives
Also:
• Lead product and program management for clients
• Part of co-founding team that won Google Startup Battle award from 1000+ teams all around the world
• Manage all client advisory services and partnering with others
My work spans product strategy, roadmapping, 0 to 1 MVPs, GTM, user research, product analytics, and sprint execution. I adapt to what’s most valuable for the business, and move fast without losing focus.
Our clients have comprised Aledade, Blume, Canary Health, Creator, Daka Labs, Deloitte, Everwise, Expeditors, FarmHill, Gembah, Gladly, Glo, Hired, Kip Health, Kiva, Lyra Health, Masterclass, Orbit TMS, Osmo, Outcomes, Pacific Life, Principal Financial Group, Rhythm, Spire, SumIt, Tradewin, Treasury Dynamics, Welkin Health, WellSet, and WeTravel.

Cahwen
Chief Executive Officer
Feb 2023 - Present
From our farm to your cup, thoughtfully, and without shortcuts. Cahwen sources organic, fair-trade coffee directly from our farm in El Salvador. Carefully grown micro-batch beans, fair wages, and long-term investment in the people who make the work possible, 55% of our farming team are women.
We focus on what truly matters:
Traceable, farm-to-cup sourcing
Responsible, sustainable practices
Coffee that reflects care at every step
Currently sold out. If you’d like to be notified when the next roast is available, follow along at www.cahwen.com 🌱

Braintrust
Principal Product Manager
Jan 2020 - Present
On the Braintrust platform, there are 4000+ clients and 50,000+ talent members, who have made over $300 million of income. Braintrust is trusted by Fortune 1000 global enterprises including Nestlé, Porsche, Atlassian, Goldman Sachs, and Nike, to name a few.
Braintrust’s network model allows talent to retain 100% of their market rate, while enabling organizations to pull together flexible teams of highly-skilled technical and design talent, no matter where they’re located. This ensures that client budgets go 2-3 times further by cutting out expensive middlemen. This new business model of minimizing fees and enabling users to control the network is uniquely enabled by a blockchain token.

PX Venture Studio
Head of Product
Jun 2022 - Oct 2023
Led product management and first PM hire for Principal Financial Group's venture studio, focusing on a fintech SaaS product. Spearheaded discovery and delivery efforts, driving cross-functional collaboration to bring innovative solutions to market. Conducted in-depth customer research and ran iterative tests to assess desirability, viability, and feasibility, refining the business model to ensure strong market fit and accurate forecasting.

General Assembly
Lead Instructor
Feb 2018 - Oct 2023
- Taught part-time programs and workshops at General Assembly (GA). The boot-camp program at GA was a 10 week immersive experience that teaches the fundamental theories, techniques, and tools of digital marketing.
- The program was taught by top experts and is designed to provide students with real world experience through a variety of client-facing projects. This accelerated program allowed participants to learn from experienced faculty, develop skills with hands-on experience, and build lasting industry connections.

WEST Diversity & Inclusion, LLC
Coach / Advisor
Jan 2016 - Jan 2022
- Working directly with the CEO and advising WEST (Women Entering and Staying in Tech) team
- WEST is a dynamic learning community designed by, and for, 500+ women in technology
- Our mission is to help more women enter and flourish in technical roles through 1:1 mentorship and community development

BrainStation
Lead Educator
Jan 2019 - Jan 2020
- Taught as a Lead Educator for various marketing courses. The accelerated program allowed participants to learn from experienced marketers, develop skills with hands-on experience, and build lasting industry connections.

23 Design
Managing Director
Jan 2017 - Jan 2018
23 Design is now frog design!
- Led team of branding and marketing specialists, product and design strategists, and developers
- Our clients included: Pepsi (GEPP), Spero Ventures, SV Academy, Telefonica, among many others
- Managed team that designed products, brands, experiences, and services for companies of different sizes
23 Design is a leading branding and strategic design firm with a team of 30, with offices in San Francisco and Mexico City.

Omada Health
Team Lead
Jan 2016 - Jan 2017
I led the Marketing Operations team, which was responsible for growth i.e. customer acquisition, referral, best-in-class analysis, automation, execution, and optimization of campaigns to drive all consumer enrollment in, i.e. revenue from, the Omada® program.
Omada is on a mission to inspire and enable people everywhere to live free of chronic disease, and to empower people to be their own cure. Omada Health pioneers digital therapeutics: digital health programs that are affordable, scalable, and most importantly – effective.
Named one of Fast Company’s “50 Most Innovative Companies in the World,” Omada's team includes folks from Google, IDEO, Harvard, Stanford, and Columbia. Omada Health's approach has been embraced by major employers across the US, including Costco and Iron Mountain, as well as leading health plans, such as Kaiser Permanente and Humana.
F
FEISTEE
CEO
Jan 2014 - Jan 2016
I founded this company, managed our team, and led operations for our business, which had a positive exit.
In a real-time format, FEISTEE gives you the holistic health and wellness advice you need, when and where you need it. From your phone, you can access our professionals for expert personalized advice dispensed in minutes.