Serve as a strategic marketing advisor and fractional CMO to early-stage and growth-stage companies. Lead go-to-market execution, positioning, demand generation, and marketing team development. Drive measurable impact across pipeline, revenue, and brand strategy. Clients include: • Netchex (HR & Payroll Tech): Designed and implemented a full-funnel demand generation strategy that delivered a consistent and scalable inbound pipeline, leveraging content marketing, paid media, SEO, and partner co-marketing to increase lead volume and improve lead quality over time. • Vic.ai (AI for Finance): Rebuilt and scaled full-funnel enterprise marketing programs tailored to freight/logistics and construction industries, including persona development, vertical-specific messaging, paid acquisition, and content strategy to drive qualified pipeline and accelerate sales cycles. • Theom (AI for Data Security): Developed deeply persona-driven messaging frameworks tailored to both technical and business stakeholders, including CISOs, Heads of Data Engineering, and Compliance teams. This enabled more relevant outreach, improved engagement across the funnel, and better aligned marketing with the priorities of security-conscious enterprise buyers. • Storewise (Retail Automation): Refined the go-to-market (GTM) strategy and competitive positioning to carve out a distinct market narrative in the highly competitive SMB retail tech space. This included audience segmentation, value prop development, and messaging alignment to improve awareness and win rates. Advise on end-to-end product marketing, pricing strategy, and sales enablement to support sales and channel.

DEMANDBRIGHT is a modern growth accelerator for marketers. Our team has saved and generated billions of dollars for leading global enterprises by focusing relentlessly on sophisticated insights, breakout GTM strategies, marketing program engines, innovative technologies, and empowering teams with a growth mindset.

• Promoted to take over all of sales, marketing & partnerships for a 25 person go-to-market org • Managed revenue operations; achieved a 30% increase in overall sales performance through targeted training and process improvements. • Managed a team of 8 Sales Development representatives and 7 Account Executives to drive business development efforts. • Successfully negotiated partnerships with 8 major industry players, boosting brand visibility and collaborative marketing efforts.

Built and scaled the marketing team from 1 to 7 within 6 months. Responsible for both inbound and outbound revenue targets. - Revenue Growth: Increased annual revenue by 100% YoY through targeted marketing campaigns and strategic partnerships. - Market Share Expansion: Grew market share by 25% in competitive sectors by developing and executing a comprehensive marketing strategy. - Lead Generation: Achieved a 40% increase in lead generation by launching co-marketing initiatives with 5 key industry partners. - Team Performance: Led a team of 10 marketing professionals, resulting in a 20% improvement in campaign performance metrics through enhanced training and mentorship. - ROI Improvement: Implemented analytics tools that improved marketing campaign ROI by 30% in 12 months.

- Managed a $5M budget gaining business case approval and allocating resources. - Oversee team of 7 marketers; mentored several direct reports promoted to leadership positions within the organization. - Responsible for a corporate growth rate of 30% by establishing breakthrough new categories; Have overachieved monthly plan targets of MQL and SQL growth goals MoM since start. - Strengthen the combined market research and competitive intelligence teams to leverage insights and build a holistic view of the competitive landscape. - Direct cross-functional team of freelancers, media relations, technical and operational functions to maximize ROI. - Develop and implement marketing strategies and initiatives aligned with the overall business strategy.

- Oversaw all Marketing functions which include branding, corporate communications, product marketing, events, and content marketing. - Identified opportunities for increasing visibility, brand recognition, and engagement with multiple audiences in current markets (investors, press, customers, users, and strategic partners) - Developed an integrated marketing plan that includes digital advertising, SEO, social media campaigns, email marketing, content creation, and video production across multiple channels. - Managed a $1.5 M budget gaining business case approval and allocating resources for marketing campaigns, events, and trade shows. - Analyzed sales forecasting and strategic planning to ensure sales profitability of each marketing initiative by monitoring all marketing channels used. - Modeled marketing organizational structure to identify team hiring and personnel needs, while managing teams to achieve divisional goals.

- Owned and developed go-to-market strategy and programs, including key messaging development and tactical plans, ensuring that all sales and customer-facing teams understand messaging and maximize each channel; optimized go-to-market strategy and tactics to deliver on growth and adoption plans - Advised CEO and executive team in marketing budgeting requirements, forecasts, and overall operating effectiveness to improve the experience and increase performance. - Built out Product, Partner and Brand team structure to ensure fulfillment of company objectives; Manage, coached, and mentored the marketing team. - Set the strategic marketing vision based on a deep understanding of the platform, market opportunity, segmentation, needs analysis, and customer journey - Worked collaboratively with Product and Revenue teams to generate a pipeline of compelling and relevant thought leadership, product content, whitepapers, webinars, blog articles, demos and other materials - Led market intelligence program to validate Saltmine’s market opportunity, and develop actionable insights from engagements with industry analysts and customers to inform the optimization of our content and campaigns; Lead campaign strategy & implementation of user engagement and marketing initiatives - Achieved pipeline generation targets for partner, product, and tradeshow efforts; lead respective teams to create, and deploy various campaign programs.

• Developed and communicated value propositions and messaging for all Toast Payroll products; Worked with Product team to create clear proof points that outline the value proposition and compelling customer facing material such as a videos, case studies and stories • Drove go-to-market sales plays, event series, marketing campaigns and competitive displacement opportunities for Toast that were implemented in conjunction with field, digital and content marketing teams • Planned and executed cross-functional launch plans for several new product lines, such as Tip Management, - acting as a key point of contact across Product, Sales and Marketing organizations • Defined product positioning and packaging for the SMB and Enterprise markets, enabling Sales and Marketing with framework on differentiation • Led product pricing strategy for all new products, while developing customer promotional plays for Payroll in order to drive product demand • Created sales enablement program in order to educate both internal and external stakeholders on our key offerings; Managed various marketing programs (new feature releases, product videos, customer case studies and website launch) that articulated the benefits and use cases of products to drive qualified leads through our marketing engine • Performed ongoing competitive analyses to understand our competition’s positioning and messaging, strengths and weaknesses, while creating new positioning and messaging materials (i.e. battlecards) to improve Toast’s competitive advantage and equip our Sales organization

• Created content for marketing platforms and business development materials, including training content, digital advertising, social media content, presentations, leave behind materials, and case studies • Assisted in operational development of Customer Experience and Product Marketing dept; Recommend and execute strategies to optimize customer journeys and experiences; Crafts value propositions and brand messaging maps tailored to a variety of audiences • Designed and developed all marketing strategies and programs; drive demand for our products with creative and innovative marketing practices • Oversaw the production of all sales enablement materials, including presentations, blog posts, advertisements and social media posts

• Executed new internal communication initiatives to develop communication across various department in the organization; Partnered with outside vendors, including Built In Chicago and LinkedIn on recruiting needs and employment branding • Worked with VP of Marketing to develop internal marketing and culture building strategies, including networking events, social media plans and employee development programs • Created and designed all internal product content, responsible for management of content, quality and design • Drafted comprehensive plan for external communications, including a set of core activities, procedures and products designed to work together to achieve the job goal; Developed a series of standardized tools to be used to implement the communications plan, including information sheets, press kits, media tip sheets, internal briefing forms and procedures

- Assisted with maintenance reports, daily operations, lease management, and administrative procedures for over 400 units - Operated computers programmed with accounting software to record, store and analyze information; Ensured all repairs are handled satisfactorily by contacting residents with service requests; Produced monthly lease, insurance, and parking audit reports - Compiled market surveys and plan resident functions with the Property Manager by enforcing policies within the Condo Association; Worked with the management team and Association to administer effective property objectives and outstanding customer service