Jordan Morrison
Testimonials
Services
Experience
Testimonials
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Jordan is a tenacious worker. She shows an unrivaled commitment to self-growth, absorbs new information quickly, and has a natural passion for learning and improving. The doctors and patients with who...
Digital Marketing Director & freelancer for 17+ years in SEQ, paid search, a/b testing, & analytics. Contractor for multiple large companies across the US-specializing in SaaS, ecomm, medical, and education sectors.
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I first met Jordan at a networking event in Atlanta. Since then we've had a chance to meet at several occasions at different mixers. Jordan is always the life of the gathering. She is friendly helpful...
Senior IT leader driving digital transformation, automation, and enterprise systems modernization in healthcare and regulated environments.
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I have had the pleasure of working and collaborating on a few projects with Jordan. She possesses an exceptional understanding of the Medical/Healthcare sector and consistently demonstrates her knowle...
Senior Commercial Territory Manager - Alabama, Kansas & Missouri at Nationwide Insurance Company.
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I have had the pleasure of working closely with Jordan Morrison in her fractional leadership role with Allyzent, and I can say without hesitation that she brings a rare combination of strategic clarit...
Healthcare Strategy and Operations Leader
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Friendly, efficient, knowledgeable!
Medical Director at Kalter Physical Medicine & Rehab P.C., Medical Director at Marvin Kalter Spine & Joint Rehab, P.C
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It was a true privilege to work with Jordan during her recent career search in the medical sales space. As a recruiter, I meet many talented professionals, but Jordan stood out from day one as someone...
People-Focused Talent Acquisition Professional | Growing Teams Through Authenticity & Strategy | Strategic Hiring Partner | Sales & Recruiting Expert | Delivering High-Impact Results Through Collaboration & Growth
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Jordan seemingly never tires. It's rare to meet someone in the professional world with the drive and well-sprung of energy she pours into her goals. Her ability to sell is natural. Paired with her per...
Brand Builder | Marketing Leader | Business Growth Strategist
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Experience
Synera Advisory Group
Director of Strategic Partnerships
Oct 2025 - Present
As a senior leader at Synera Advisory Group, I drive business growth strategy for a physician-founded consulting firm that partners with pioneering MedTech, and Biotech companies to accelerate market adoption. My role is to bridge the gap between innovation and execution-ensuring that disruptive healthcare technologies don't just enter the market, but thrive.
I collaborate with physicians, health systems, and MedTech innovators to focus on commercialization, physician engagement, and real-world clinical integration. I help our clients build credibility, navigate reimbursement, and achieve sustainable growth.
At Loupes, our vision is simple: partnerships that transform. I embody this mission by aligning innovative technologies with the surgeons, providers, and patients they are designed to serve-delivering strategies that drive adoption, improve outcomes, and unlock new opportunities across the healthcare ecosystem.
Focus:
*Business Development and Strategic Partnerships in MedTech and Biotech
*Physician Engagement and Healthcare Advisory Consulting
*Go-To-Market Strategy and Medical Device Commercialization
*Hospital, ASC and Pilot Trial Site Market Development
*Innovation Leadership and Growth Enablement
Allyzent
Fractional Commercialization Officer
Dec 2025 - Present
As Fractional Commercial Officer / COO for Allyzent, I drive the commercial, operational, and go-to-market infrastructure behind the company’s core mission:
resolving—not routing—clinical and administrative workflows through proprietary conversational AI that integrates directly into any EMR.
1. Go-to-Market & Commercial Strategy
• Develop commercialization strategies for HIPAA-compliant LLMs, EMR-integrated automation, and AI workload reduction tools.
• Build buyer journey maps across health systems, clinical operations, revenue cycle teams, and physician groups.
• Define pricing, packaging, expansion pathways, and pilot-to-scale frameworks.
2. Healthcare Workflow & EMR Integration Strategy
• Translate complex clinical and administrative workflows into automation pathways aligned with Allyzent’s AI engine.
• Shape deployment strategies for integrations across Epic, Cerner, Athena, eClinicalWorks, and other EMRs.
• Build playbooks for operational readiness and staff adoption.
3. Strategic Partnerships & Ecosystem Expansion
• Create and manage partnerships with EMR vendors, RCM platforms, digital health organizations, large multi-location practices, and enterprise health systems.
• Build physician advisory relationships to guide use-case prioritization and workflow optimization.
• Lead alliance strategy with CROs, automation platforms, and data middleware that extend Allyzent’s footprint.
4. Revenue Operations & Commercial Execution
• Build the revenue engine: sales operations, pipeline systems, KPI dashboards, forecasting, and commercial processes.
• Assist in structuring enterprise pilots, proof-of-value engagements, and ROI documentation.
5. Regulatory, Compliance, & Risk Architecture
• Ensure commercialization strategy aligns with HIPAA, SOC2, ISO, data governance, AI safety, and enterprise IT standards.
• Support technical documentation for health-system security reviews, risk assessments, and procurement.
Synergist Medical Management
Chief Clinical Officer
Jun 2020 - Present
• Led sales team to implement evidence-based practices resulting in a 20% increase in revenue.
• Developed innovative medical solutions to improve patient compliance and outcomes.
• Provided clinical consulting expertise to drive growth and success in the healthcare sector.
Synergist Medical Management
Founder / Chief Clinical Officer
Mar 2005 - Present
1.Practice Management and Revenue Optimization:
*Conduct in-depth practice assessments to identify inefficiencies and implement workflow improvements
*Develop billing and revenue cycle strategies to optimize reimbursements and reduce claim denials
*Implement patient flow enhancements to improve efficiency and maximize appointment capacity
*Establish referral network strategies to increase patient acquisition and provider collaboration
2. Healthcare Consulting and Business Development
*Partner with physicians and administrators to develop growth strategies tailored to specialty-specific needs.
*Drive market expansion initiatives for medical groups looking to scale operations
*Provide regulatory compliance guidance to ensure adherence to HIPPA, CMS, and industry standards.
*Advise on technology adoption, including EHR integrations and practice management solutions.
3.Medical Device and Nutraceutical Sales and Product Implementation
*Consult on medical device procurement and integration, ensuring optimal product utilization.
*Provide clinical training and education for physicians and staff on new technologies and best practices.
*Support vendor negotiations and contract management to ensure cost-effective purchasing.
*Develop and execute sales strategies to drive adoption of medical products in clinical settings.
4. Physician and Staff Training
*Lead training programs on revenue optimization, clinical efficiency, and patient engagement.
*Educate healthcare professionals on best practices in practice management and sales techniques.
*Implement leadership development programs to strengthen team dynamics and staff performance.
Industries and Specialties Served:
Orthopedics | Neurosurgery | Plastic Surgery and Aesthetics | Podiatry | Pain Management | Primary Care
Outpatient Clinics | In Patient | Surgical Operating Rooms | Hospital | Ambulatory Surgery Centers
Synergist Biotech
Chief Innovation Officer
Jun 2005 - Present
Synergist Biotech is a forward-thinking medical technology and biotechnology partner dedicated to bringing innovative healthcare solutions to market. We specialize in bridging the gap between cutting-edge science and real world adoption, empowering surgeons, healthcare providers, and health systems to deliver better patient outcomes.
Our portfolio spans advanced wound care, orthopedics, spine, and minimally invasive therapies, with a focus on commercialization, physician engagement, and distribution strategy. We partner with global innovators, physician groups, and healthcare organizations to accelerate adoption, optimize workflows, and ensure long term growth.
We believe true innovation is not just about technology, but about partnerships that transform the way care is delivered. By aligning with visionary companies and healthcare providers, we help turn pioneering ideas into proven, scalable solutions.
What We Do:
Commercialization and Sales Strategy
-Launch and scale innovative medical devices and biotech solutions
Physician and Hospital Partnerships
-Build trusted relationships with providers and health systems
Distribution and Growth
-Develop 1099 and W2 sales channels to expand market reach
Clinical and Market Integration
-Support education, reimbursement, and real-world clinical adoption
Synergy Today. Advancement Tomorrow
F Care Systems USA
Fractional National Sales Director
Jun 2025 - Oct 2025
As a Territory Business Manager, I lead strategic outreach and relationship development across [Region, e.g., the Midwest], partnering with outpatient practices, surgical specialists, and procedural teams to deliver innovative, minimally invasive technologies that elevate patient care and practice efficiency.
I work consultatively with colorectal, vascular, and aesthetic providers—supporting them from first demo through clinical integration. Whether introducing new RF-based solutions or optimizing existing workflows, I serve as a trusted advisor to help physicians meet their goals for outcomes, revenue, and procedural flow.
Key Highlights:
• Manage multi-state territory growth and pipeline development
• Lead in-services, demos, and clinical education for procedural teams
• Collaborate with physicians, practice managers, and ASC leaders
• Drive adoption of outpatient solutions aligned with evolving care models
• Maintain deep clinical knowledge across RF technology and CPT coding
SYNERGIST
Certified Health and Wellness Coach
Sep 2022 - Mar 2025
integrative Wellness Practitioner and Health Coach
Enovis
Clinical Liaison | Clinical Sales Representative
Feb 2023 - Feb 2025
1.Sales and Business Development
*Develop and Execute territory sales strategies to exceed revenue and market share goals
*Identify, Prospect, and Engage healthcare providers, hospital administrators, surgeons, and hospital staff to drive product adoption
*Conduct competitive market analysis to position products effectively and maximize sales potential.
*Expand hospital, surgical center, and outpatient clinic partnerships to increase product utilization.
*Manage contract negotiations, pricing structures, and long-term customer relationships
2.Product Expertise and Clinical Support
*Provide product demonstrations, in-servicing, and hands-on training to physicians, nurses and clinical staff.
*Offer operating room and procedural support, ensuring proper product use and patient safety.
*Translate clinical research and technical specifications into value driven sales conversations.
*Serve as a trusted consultant by delivering evidence based recommendations tailored to physician and patient needs.
3. Account Management and Customer Success
*Build and maintain long-term relationships with key decision makers including Hospital C-Suite, Surgeons, Hospital Administration and procurement teams.
*Serve as a primary point of contact for post sales support, troubleshooting, and ongoing education.
*Drive customer retention and loyalty by providing superior service and continuous product engagement
*Collaborate with cross-functional teams marketing, research and development, education and training to refine product positioning and market penetration strategies.
4.Market Expansion and Growth Strategy
*Identify new business opportunities, including product bundling, upselling, and territory expansion.
*Work closely with distributors and key opinion leaders to enhance market presence and credibility.
*Stay ahead of industry trends, competitor activity and emerging medical technologies to adapt sales approach accordingly.
Specific industry experience Ortho Joint Reconstruction
Vanderbilt University
Neonatal Intensive Care
Jun 2020 - Apr 2024
• Provided essential support to multi-disciplinary teams in the Neonatal Intensive Care unit at Vanderbilt University.
• Assisted with patient care, monitored vital signs, and ensured a clean, safe environment for critically ill newborns.
• Collaborated with nurses, respiratory therapists, and physicians to deliver high-quality care and support to infants and their families.
Radio Mix FM
On Air Personality
Nov 2019 - Apr 2020
Children's Healthcare of Atlanta
Orthopedic Technician
Sep 2012 - Oct 2014