I founded Violet Sunflower Solutions to help businesses focus on strategy, growth and value creation, which often get lost when encountering the challenges of running a business day-to-day. Building on my 20+ years of corporate experience in large (and less large), high growth businesses, I have created a consultative process at Violet Sunflower to ensure your mission is my mission, starting with your WHY. If you are a start-up looking to establish a strong foundation, Violet Sunflower Solutions will work with you to focus on the balance of product, sales, and marketing to build a strong foundation, and get you out of the weeds. If you are an established company aiming for the next level, I will develop and execute strategies to fuel your growth and expansion through existing channels, new channels and markets, along with innovation of your product, processes and sales pipeline. And bring your team along for the ride too. Lastly, if you are an individual looking for career mentoring and growth, I will guide you to 'bet on yourself' and take your career to the next level. See more about my process, testimonials, and get to know me at: https://violetsunflower.com Part-time/fractional engagements available.

As General Manager of the Professional Portfolio and Head of The Institute for Luxury Home Marketing, I led the business unit which spearheaded member lifecycle recurring revenue. In this position I was the face of the Colibri Real Estate family of brands, presenting on panels at conferences, deploying thought leadership initiatives and cultivating partner/sponsor relationships. I created strong operational best practices to drive growth through simplicity and leadership collaboration. Grew new member pipeline while also retaining current members at an improvement over prior year. Key Accomplishments: • Launched new category within the Colibri Real Estate brand, exceeding 1st year revenue expectations. • Led the team and strategy to capitalize on a meaningful e-commerce learning and educational solution in 2024 which resulted in significant revenue growth YoY. • Launched B2B partnerships which resulted in new revenue streams for the organization and additional sponsorship solutions, which created value for both partners and members. • Infused enhanced learning capabilities into professional development learning experiences for students, increasing the overall Net Promoter Score for customer satisfaction. • Created annual financial, strategic and tactical business plans to achieve KPI’s and organizational growth objectives. • Achieved results for employee engagement above organizational benchmarks. Developed succession planning tactics to bolster talent strength and create nimbleness in organizational strategy.

While in this role oversaw marketing, sales, product development, instruction and student success, as well as integrations of business acquisitions. Business unit was comprised of both on ground and online Real Estate Schools, over 10 real estate brands. Key Accomplishments: • Developed and led the execution of the strategy to launch a new national brand for real estate education • Developed and led the execution of strategic plans including product development, pricing, marketing, and strategic partner initiatives, in the interest of driving revenue growth, increasing market share and improving the overall competitive advantage of the Colibri Real Estate family of brands. • Launched several partnerships which resulted in an improved value proposition of educational offerings. • Integrated acquisitions into core portfolio while still maintaining unique brand and differentiation. • Regular and trusted advisor to the Colibri C-Suite and Colibri Group Board of Directors.

In my roles at SEI and Capella University (merged with SEI August 2018), I oversaw the strategy to create learning experiences to increase competitive advantage for the organization, optimizing the cost of delivery while improving learning outcomes and student retention. I was the executive sponsor for the organization’s largest partnerships incorporating partner and stakeholder feedback into programming and learning experiences. At the same time, I directed and managed the team that ensured that our learning goals were achieved, organizational KPI’s were met, and product development roadmap and capacity planning model met organizational goals. As Senior Vice President of SEI’s Alternative Learning Division, Jennifer and her team augmented the University revenue streams, testing and developing new areas of growth including Sophia Learning (subscription based general education), skills based learning for employers, and coding bootcamps. • Rolled-out new subscription model for Sophia Learning, a growth accelerator for the business unit, improving the value proposition and use adoption • Identified opportunities for new market offerings leaning into skills-based solutions for large employer partners • Served as the executive sponsor for large employer partnerships across the Universities and Alternative Learning Division • Led the SEI suite of bootcamps, Dev Mountain and Hackbright Academy, enabling paths to employment, including standing up several 100% employer pay cohorts • Consistently achieved engagement scores in the top 10% of national benchmarks

• Led the strategy for the SEI University portfolio related to product offerings to create competitive advantage, optimizing cost of delivery, and accelerating time to complete and student ROI, while at the same time improving student outcomes and employment opportunities. • Served as the executive sponsor for large employer partnerships across the Universities. • Created systems and process to maximize student ROI while at the same time improving student outcomes and employment opportunities. • Evaluated the health of the SEI degree portfolio for optimal business results, while also incorporating employer feedback into program outcomes and results. • Oversaw the relationship with senior level stakeholders and exerted influence in relation to significant long-term strategy and investment decisions within the SEI portfolio. • Oversaw and was accountable for the Portfolio Management and Growth team across all geographies to ensure portfolio goals were achieved. • Managed the business development and sales strategy of new University offerings, along with the planning and execution/go to market. • As core member of Executive Leadership Team provided leadership across the organization and participated in strategy development and core decision making on behalf of the Universities and parent organization. • Regular and trusted advisor to the Capella University Board of Directors, The Strayer University Board of Directors in addition to the SEI Corporate Board of Directors.

• Responsible for achieving enrollment, revenue, and operating income performance for a $250 million business segment, achieving annual growth targets, cost improvement and improved student employment outcomes • Launched and oversaw a Healthcare Advisory board made up of professionals across the nation’s leading healthcare organizations • Managed University Academic leadership, and oversight for over 1000 academic professionals • Developed, lead, and executed business segment strategic plans including product development, pricing, marketing, and strategic partner initiatives, to drive revenue growth, increase market share and improve the overall competitive advantage of Capella University • Partnered with business development, B2B and B2C marketing leadership to define and execute marketing strategies • Partnered with the Chief Academic Officer to create an innovative and world class culture for faculty and academic leadership, to deliver a high-quality learning environment for Capella learners • Provided strategic leadership to several key enterprise growth and quality improvement strategies • Provided insights and leadership to guide Capella's Corporate Social Responsibility Initiatives, and community engagement strategies • Served as the executive sponsor for Capella’s largest employer partnersRevenue Management

• Researched and developed the business case to launch a School of Nursing and Health Sciences within Capella University which included gaining internal stakeholder and Board of Directors buy-in and support. • Created the academic infrastructure and business model, which has resulted in Capella’s University highest growth business unit since inception. • Concepted and launched a School of Nursing and Health Sciences Advisory Board made up of the nation’s leading Nursing and Healthcare Industry Professionals. • Grew Capella’s nursing program from #250 in the nation to within the top 5 schools nationally based on student enrollment. • Launched Capella’s BSN program within the FlexPath academic model, doubling enrollment YoY while in position. • Managed a team of 200+ Academic professionals

• Consistently presented to executive leadership and external clients on business objectives, financial outcomes and opportunities • Initiated and developed comprehensive market analysis for healthcare, nursing and other portfolio products, along with devised the strategic positioning of product portfolio • Developed and implemented product value proposition • Developed annual strategic plans including preparing and presenting to top internal stakeholders, to meet organizational financial objectives • Consistently achieved and exceeded growth targets in dynamic high growth environment • Identified and recommended new growth opportunities and emerging markets • Developed operational systems and processes to meet the needs of learners/customers • Collaborated with academic leadership and faculty to drive positive learner/customer experiences and employment outcomes • Was responsible for oversight of all key vertical marketing initiatives tied to overarching marketing campaigns • Collaborated and influenced to build B2B sales goals and plans