Strategic advisor to the President leading enterprise data architecture, systems integration, and digital transformation across the university. Direct institutional research function, technology roadmap execution, and cross-divisional systems strategy. Architect comprehensive technology platforms and enable data-driven decision-making at the executive level. - Enterprise systems architecture and integration (SIS, CRM, LMS, HRIS, financial systems) - AI integration leadership and org-wide initiatives - Predictive analytics and decision intelligence for enrollment, retention, and resource allocation - Data governance, quality frameworks, and master data management - Executive dashboard development and business intelligence - HubSpot CRM platform administration and revenue operations - Technology evaluation, vendor management, and implementation leadership - Cross-functional workflow optimization and change management

Lead half of the BISA (Business Innovation / Strategic Advancement) division, including: - Divisional infrastructure: OKRs/KPIs, org design, strategy - Functions led: Admissions, BizDev, Creative Services, Growth (including credit and non-credit programs), and Institutional Research - Technology vision: Architecture, administration, user management, and configuration of LMS, CMS, CRM, and application systems as well as additional tech stack items focused on Hubspot as a full-service platform. In 2023 I comprehensively mapped the university's technology systems and developed a roadmap for technology comprising multiple centralizations, consolidations, and cost-savings of $200k+ a year. In 2025, I completed a centralized front-end technology stack project integrating PsyCAS and Hubspot as a single source of truth for the lead generation and enrollment funnels, including real-time reporting that empowers our leaders to make effective and fast decisions - breaking a decade-long deadlock on technology progress in enrollment. In 2025, I also completed a complete overhaul of the university's website, migrating from Drupal and EMP to Hubspot CMS. - University leadership projects, workgroups, and hiring committees

Led and built operational excellence with a team of top notch experts in mental health: - Implementation of a business operating system, including roles, people, and platforms - Guiding the strategic process towards traction using OKRs - Developing talent, facilitating product management and growth management - Led scoping, design, and implementation of Hubspot CRM+CMS including data architecture - 2022-23 Team Award for "Outstanding Innovation in Advancing the University’s Strategic Plan" Institutional Research: - Led comprehensive technology platforms and critical reporting review - Produced a visual map of data and integrations at the university to facilitate improvements

Joined during COVID to build CAPS (Continuing and Professional Studies) operational infrastructure from the ground up. Scoped and launched the division's CRM, reporting workflows, and business operating system. This role grew into the Managing Director position as the division expanded.

I take consulting engagements focused on data infrastructure, CRM architecture, operational systems, and org design. Past clients include ed-tech companies, bootcamps, and cybersecurity training firms. If you're trying to figure out why your systems aren't talking to each other or why your team is making decisions without good data, that's my wheelhouse. Open to fractional and project-based work.

- Championing and facilitating business alignment through functional analysis and metric design - Implementing OKRs and other strategic initiatives - Consulting on operations execution

- Increased cross-product sales visibility by onboarding additional B2C and B2B products into the unified platform I built and launched in 2019 - Consulted with each operational section of the organization on workflow design, process improvement, and systems consolidation - including standardizing on Asana for work ticketing, roadmaps, and resource allocation - Advised Revenue and Expense Reporting workgroup, Technology Portfolio workgroup, and other units on macro level operational vision and gap analysis - Drove a strategic vision for centralized product operations and services throughout the organization and defined product operations models we support - Created a roadmap of sprints and milestones for the operations side of the business - Managed and developed the Product Operations team and coordinated associated stakeholders in sales operations and marketing operations to enable product launches - Managed, developed, and expanded the Admissions Team while streamlining workflows and business processes and achieving enrollment targets for our open enrollment programs - Piloted the creation of an Enrollment Advising capacity and defined admissions-centric customer service models - Overhauled participant data collection at SU to become GDPR and CCPA compliant ahead of requirement

- Improved applicant-to-enrollment conversion from 15% to 27% - Scaled admissions team from 2 to 6 FTE; built and managed remote Student Advisor team - Built the organization's first analytics infrastructure from scratch: HubSpot, Stitch, BigQuery - Achieved Fullstack's first-ever 50/50 gender cohort through the Grace Hopper Program

I consulted for Moringa school to help them develop data-driven approaches to Admissions and their other related operations.

At Hack Reactor, I filled several roles - starting as Director of Admissions for our original campus, then scaling us up to 9 campuses. As Senior Director of Data Analytics, I: • Built the business intelligence team and company approach to data-driven decision-making from scratch • Migrated the entire business from ad hoc spreadsheets to SalesForce as a single source of truth

As Director of Admissions for our nationwide campuses, I: • Expanded admissions operations to cover nine schools as we grew from 350 to 2000 students per year • Directly managed and developed a team of ten admissions personnel, including two managers

As Director of Admissions for our original campus, I: • Increased application rate, acceptance rate, and successful outcome rate by improving admissions tooling • Implemented Stripe, HelpScout, YouCanBookMe and tooling for cheat-proof interviews

Ship.io was a continuous integration (CI) solution for mobile development. Coming on board as the first non-technical hire, it came down to me to gain insight into our customer funnel and the way our users interacted with our product. As the sole owner of Ship.io’s customer-facing marketing, events planning, social media, and growth strategy, I: • Defined and instrumented the customer acquisition funnel from scratch • Presided over a 700% increase in all relevant metrics: signups, twitter followers, unique traffic, blog traffic • Served as the primary marketing writer, including blogging, newsletters, and white papers

UniversityNow is an organization providing accredited online courses and a pioneering hybrid physical/online degree with their university, New Charter, in Oakland. As a Program Manager, I: • Built a team of 40 course designers and PhD experts to develop all MBA and MSCJ curricula • Created the organizational tools that powered the course development process

Clicktime is a SaaS suite used by companies that need specialized, accessible, and easy to use timekeeping. As an Account Executive, I: • Owned small business and nonprofit sales for our flagship B2B product • Identified a business opportunity to integrate with QuickBooks, which helped drive new business