I operate a fractional CFO advisory firm serving early-stage and growth-stage startups . We help founders build scalable infrastructure, raise capital, and achieve profitability. My work centers on financial packaging, investor narratives, revenue projections, cash flow models, and pricing architecture across multiple industries. Together with my clients, we've developed go-to-market playbooks and revenue strategies that optimize gross margin performance and position companies for successful capital raises. Across my career, I've driven $340M+ in realized impact across marketing, distribution, and sales channels.

During my time at Slay Tv I stabilized finances on a $3M annual operating budget and built cross-functional teams to proactively manage risk, reducing potential losses by 11%. I worked directly with the founder and CEO to align financial vision with strategic business objectives and capital raising efforts. Additionally, I designed and rolled out comprehensive financial reporting to boost data-driven decisions and led efficiency initiates to mitigate operational costs in the first year of relaunch.

At the Baker Group, I managed a $300M transaction pipeline through robust business development and proactive lead generation, supporting consistent due diligence efforts for 25 companies. I oversaw and facilitated deal-flow for recapitalization or M&A, ensuring reliable transaction preparation. By presenting comprehensive market analyses to C-level contacts, I supported informed decision-making for buy-side and sell-side engagements.

While at Suitsupply I led store teams to achieve $12M+ in total sales and triple-digit growth by deploying data-driven sales strategies across flagship locations. My performance initiatives boosted team productivity by 20% while developing a studio services business in Los Angeles, securing $50k in new sales and increasing media-driven brand visibility by 30%

During my time at Ralph Lauren, I supported $28M in D2C sales by executing customer segmentation and analytics campaigns for flagship brands. I launched data-driven product strategies protecting $3M in investments, increasing launch success rates by 15%. A large component of my success came from creating real-time dashboards for consumer insights which improved project timeline efficiency by 20%.

Increased Sheen Magazine’s Instagram following by 11K through the creation and presentation of detailed engagement reports, resulting in a more effective, data-driven social content strategy.

Managed an inventory of 500+ unique celebrity licensing samples, generating actionable metrics and insights to guide brand strategy with stylists and fashion editors at GQ, Glamour, Seventeen, WWD, Kicks, and Slam. Collaborated cross-functionally and reported directly to the Head of PR.