Sold, Consulted, and strategized comprehensive digital marketing strategies with e-commerce, SaaS, and worked as outsourced liaison to Fortune 1000 companies as an SME for SEO. + Built digital marketing campaigns to grow client’s businesses based on agreed upon KPIs utilizing the best marketing channel based on client target audience and budget. TACTICAL * Frequent contributor to Forbes, Inman, and others. * Perform SEO (Search Engine Optimization) audits on client websites using semrush and screaming frog. * Keyword Research and Organic Traffic Roadmapping * Develop and Manage Content Creation Based on ROI Driven SEO Strategy (Content Marketing) * Develop and Manage PPC (Paid Traffic) Campaigns * Develop and Manage Paid Social Campaigns (Facebook, Instagram, LinkedIn) Tools of the Trade: Local Moz, Moz, Screaming Frog, Brightlocal, Whitespark, SEMRush, Ahrefs, Google Adwords, Analytics, Data Studio, Webmaster Tools (aka Search Console), Google Tag Manager, HotJar, CrazyEgg, Scrapebox Languages (not necessarily fluent): jquery, javascript, php, html, css https://4rdmarketing.com

My fractional digital marketing manager role at StatenWeb is characterized by a strategic, results-focused approach, leveraging my expertise in digital marketing to deliver exceptional outcomes. I bring a blend of technical skill and leadership, ensuring that each campaign not only meets but exceeds client expectations. My commitment to continuous improvement and staying ahead of industry trends makes me an asset for any forward-thinking company looking to enhance its digital presence. -> PPC & SEO Mastery: Successfully implemented cutting-edge PPC campaigns and SEO strategies, significantly boosting online visibility and engagement for enterprise and mid-sized clients. -> Results-Driven Approach: Demonstrated a track record of measurable success, driving tangible improvements in traffic, engagement, and ROI.

Showcase IDX powers the technology behind eXp Realty for eXp World Holdings, Inc. This includes the main domain exprealty.com as well as exprealty.ca and the external business unit of showcaseidx.com Led and supported cross functional teams at a Fortune 1000 corporation to implement programmatic SEO changes at scale that increased traffic from 0 to over 200K unique users a month in 9 months. + Led content team of 4 to increase content output from 20 pieces of content a month to 100. + Hired and trained implementation specialists, writers, and outreach to add additional content and produce 50-100 new SEO backlinks a month. + Leveraged log analysis by combining Google Search Console Data and bot log files to identify and correct an indexation of programmatic SEO pages by 50% + Collaborated with cross-functional agile team to in product-led SEO update of entire code base to Nextjs framework reducing page load by up to 80% and increasing overall indexation. + Advised CMO with budget analysis and strategic planning to communicate to stakeholders the massive growth we experienced + Built semi-automatic Python page builder for programmatic SEO strategy. + Supported external business unit by adding import/export functionality to core product via Python. + Identified large file payloads, SEO opportunities, UX/UI bugs and provided solution documentation for product team meeting for grading and grooming. + Directed dev ops team on redirection, robots.txt file content and whitelisting good bots.

Led a multi-disciplined team to achieve Fortune 400, e-commerce, SaaS, and small business KPIs. Communicated and consulted KPIs to C-suite and VPs of marketing at companies such as the Federal Reserve of St. Louis, Dollywood and Waters Corporation. + Hired, trained, and led a team of 8 content writers producing over 100 pieces of content a month following specific content SOPs + Hired, trained, and led a team of 4 SEO specialists in implementing fundamental SEO on-page practices, outreach and technical audits according to SOPs that increased organic search traffic by a minimum of 10% Month over Month. + Supported CEO in Digital Marketing Strategic planning for multi-channel agency clients that included Paid, Social, Amazon, Video and Organic strategies TACTICAL * Technical audits on site structure and performance (using screamingfrog) * In-Depth keyword analysis to identify search targets that will generate ROI (Ahrefs, Semrush, Google Keyword Planner) * Review our SERP positional progress as well as overall lead performance against KPI (using Google Data Studio and Google Analytics)

+ Market the website {using Wordpress} and the cause + Set up logistics to receive the donations + Manage multiple social media initiatives + Mission Development, Brand Management + Locate appropriate Real Estate

Hired, trained, and led a team of up to 12 in sales and marketing of real estate. Built systems for entire sales process and generated online leads through a multi-channel digital marketing strategy to manage up to over 100 transactions a year. TACTICAL * Developed and implemented SEO (Search Engine Optimization) and Social Media Marketing strategies (aka Digital Marketing) to generate over 1000 real estate leads a month. * Leadership - Led a team based on Patrick Lencioni's Ideal Team Player and John Maxwell's 306 degree leader. * Real Estate Speaker - Speaking on all things real estate, technology and marketing. Social Media topics on maximizing leads and conversion. * Real Estate SEO - Over 80 Keyword Phrases Ranking in the top 10 that drive over 1,000 unique visitors a month on one domain alone * Real Estate PPC - Cost Per Lead Driven down to under $10 on Google PPC * Coding - PHP, CSS, HTML - Own, design, develop multiple real estate entities.

+ Member of the Agent Leadership Council (ALC) which acts as board of directors for the office in conjunction with the Operating Principal + Engage in Community activities and Networking opportunities to grow business, promote the brand and give back to the community + Speak at local events on Short Sales, Technology, Social Media Marketing and Leadership + Teach and Coach Real Estate Agents and other sales professionals on how to leverage technology to assist their clients and drive traffic and customers to their brand.

Owner, Founder, Contractor, Consultant for SEO, SEM, and all thing technical + Focus on SEO as a long term strategy and SEM (usually PPC) for short term lead generation for small business. + Communicated with C-suite small business owners to develop a marketing strategy to further their brand and generate more sales. + Requested Speaker on topics of using social media, seo and sem to generate leads for small businesses.