Established and managed a freelance marketing business, offering interim or fractional marketing leadership with a focus on Go-to-Market (GTM) strategy, Account-Based Marketing (ABM), fundraising, and Conversion Rate Optimization (CRO). • Lead demand generation and inbound growth at Xcitium, a cybersecurity SaaS overseeing growth from $12M ARR to over $25M ARR in 8 months through a focus on automation, ABM, and quality content. • Headed $500k/mo. go-to-market strategy, direct mail initiatives, sales enablement efforts, and reporting processes as Interim Director of Marketing for GG Homes | iBuySD, a major home buyer and real estate investment company in Southern California. • Developed go-to-market strategy, fundraising materials, and overall marketing strategy as Fractional CMO for Creative Intell, a B2B SaaS product in legal space for music industry. Helped business achieve $4M seed round funding. • Steered go-to-market and all digital strategy as Fractional Senior Director for Lighthouse Global, a B2B SaaS & Service provider in legal spaces. Grew SaaS revenue from $1M to $6M ARR • Orchestrated GTM and strategy for Muse Threads, a luxury bamboo clothing brand, as Fractional CMO • Guided Go-to-Market and all marketing strategies and tactics as Fractional CMO for Dragonfly PHD, a B2B SaaS product in the healthcare space serving pharmacies. Helped with successful exit. • Quarterbacked brand refresh, persona mapping, customer journey, Go-to-Market strategy, and execution as Fractional CMO for Elateral, a B2B SaaS product. • Served as Fractional CMO for CoPatient, a healthcare payment technology platform. Assisted with successful exit. • Executed on all inbound and outbound marketing activities as Interim VP Marketing for Up n' go, a restaurant payment technology company. Grew MQLs & SQLs 400%+ • Led inbound and outbound communication, community team, and customer success as Interim Head of Product Marketing for Credit Repair Cloud, a SaaS for credit repair.

Operated large-scale direct mail, digital marketing, and telemarketing business as P&L and Business Product Owner. Mastered SEM, SEO, PPC, and e-mail marketing to oversee end-to-end demand generation and brand strategy execution. • Escalated advertising spend from $5k to $750k per month, driving revenue growth from $22 million to over $100 million in 3 years. • Constructed in-house agency structure, leading to growth of 11 direct reports and multiple indirect staff in global offices. • Pioneered digital marketing initiatives, including onboarding of Marketo and launching e-mail campaign with 20% open rates. • Amplified e-mail program to reach 10+ million consumers and managed $750,000 monthly budget across all paid channels, maintaining 9x ROAS. • Devised successful strategies to dominate all top-tier paid search positions. Independently formulated a complex account-based marketing (ABM) strategic approach. • Overhauled existing website and checkout process, resulting in a 15% surge in conversion rates. • Enhanced conversion rates by 10% through focused redesign of the website and payment funnel. • Engineered a sophisticated account-based marketing (ABM) strategy using data-driven insights and personalization, enhancing engagement and conversions among key accounts. • Undertook a comprehensive revamp of the website and checkout funnel, implementing user-friendly design and streamlined processes, resulting in a 15% increase in conversion rates. • Boosted conversion rates by 10% through a focused redesign of the website and payment pathway, employing user testing, web analytics, and optimization techniques.

I acted as the de-facto Chief Marketing Officer for a market worth $4 billion, overseeing all traffic drivers: SEO, SEM, Paid/Organic Social, Email, (Managed 200+ employees) & A/B testing initiatives across various storefronts. Utilized comprehensive industry expertise, propelled marketing, customer onboarding, and conversion initiatives, aligning with operational objectives. Maintained complete control over website aesthetics, on-site merchandising, A/B testing on all store pages, SEO, SEM, and email communication. • Executed a complete overhaul of a Lawn & Garden website in collaboration with a global team of over 40 members, enhancing click-through rates by 12% and generating $400 million in top-line revenue; this strategy was adopted by 12+ departments. • Led B2B and Account-Based Marketing (ABM) project for business account registration strategy, creating campaigns resulting in inception of new accounts worth over $150 million in the first year. • Negotiated $60 million annually in co-op marketing budget with vendors, facilitated product launches, and designed a business acquisition strategy that led to $150 million in additional sales. • Boosted email conversion efficiency by 350bps YoY while dispatching over 200 million emails annually. • Orchestrated email and organic search traffic channels, achieving 40% YoY growth amassing over $120 million in revenue growth

As Business Analyst/Salesforce Administrator, I have strategically steered targeted business analysis, RFPs, and pricing initiatives for this high-end luxury scotch whiskey manufacturer. Conceptualized, developed, and implemented new profitable pricing strategies. Competitively designed and negotiated large price structures for 120 SKUs in 13 states and Canada. Actively assessed price structures to align goals and boost the bottom line to $35 million in annual revenue. I acted at the central US CFO, and in addition to that, I acted as our US Salesforce.com Administrator. On-boarded us onto the platform, integrated our ERP system, trained 100+ sales team members, and served as the platform's ongoing support. During my tenure, I have improved gross profits by 2.5% average, increased business profits by $375,000 annually, and successfully increased revenue by $19 million annually. On-boarded Salesforce.com and integrated ERP system with all nationwide distributors and trained 100+ sales representatives on the Salesforce.com system as the "go-to" system support. I collaborated with Central U.S. and Canada distributors to negotiate pricing across 120 SKUs.

As a Business Manager, I have applied prior successes toward mentoring and managing a top-performing team of 14 associates across inside sales, warehouse, accounting, and customer service initiatives generating $25 million in revenue. Expertly developed and implemented a strategy to streamline processes. I concurrently served as designated Project Manager on a 10,000-square-foot office and warehouse expansion/remodel project. I have permanently reduced inventory excess by $350,000, boosted inventory turnover to save $300,000 annually effectively, and achieved $310,000 in EBIT improvements within the first year of new streamlined processes.

I profitably drove start-up and successful operations of this growth-centric niche online retailer and wholesaler of garden supplies, decorations, and home goods to generate $3.5+ million in annual business revenue. Grew business within three years to $3.5 million, recruited, trained, and managed a team of 5 staff.