Directed all aspects of creative projects, including advertising campaigns, marketing collateral, packaging, logos, e-commerce websites, email campaigns, trade shows, and online campaigns. Built and managed high-performing creative teams, including graphic designers for print and web, copywriters, producers, and a traffic coordinator, fostering a collaborative and innovative environment. Grew business and established goals for success, driving measurable results for a full-service advertising agency in LA and NYC. Crafted all Statements of Work, P&L, and budgets. Served as Creative Lead in all new business, consistently winning high-profile accounts. Launched fully functional e-commerce sites, brochures, and microsites. Managed multiple vendors/services, including public relations, direct mail, database management and segmentation, along with creative for print and web.

Oversaw and led a team of 25 developers, writers, designers, and freelancers in producing marketing campaigns, and created a streamlined production pipeline. Led development of six successful video game projects and produced five global events by leveraging metaverse technology from conception to release. Implemented effective go-to-market strategy for new and evolving products, as well as product sets across relevant global markets. Managed all trade shows, including GDC, Gamescom, E3, and PAX. Drove 40% sales surge in revenue and expanded the company's reach to new markets by ensuring high-profile collaborations with Sega and Epic Games and strengthening key partnerships with Hyundai automotive, T-Mobile, and LG electronics. Achieved a 55% increase in click-through rate (CTR) and drove a significant 30% surge in traffic to landing pages by revitalizing digital content strategy through conceptualization and production of captivating 15-second ads, 30-second spots, and 60-second trailers. Improved customer acquisition by 50% by optimizing social media conversion rates through A/B testing and implementation of targeted ads. Increased positive user feedback by 40% and revenue by 25% by leading effective collaboration efforts with game designers, artists, programmers, and audio professionals. Drove a remarkable 400% surge in lead generation and contributed to a substantial $150MM YoY increase in revenue for strategic enterprise-wide B2B clients by spearheading execution of comprehensive multi-channel marketing initiatives. Achieved a 45% increase in revenue and 30% market penetration within the first year by developing and implementing comprehensive go-to-market strategies for new and evolving product portfolios across 10+ global markets.

Responsible for redesign of Brand strategy in 6 months, $9 Million overhaul of look and feel, including customer experience. Redesigned full e-commerce site 3day.com and increased appointment scheduling by 200%. Creative Director for all licensed brands including Eddie Bauer, Disney, Lucas Films, MLB, NBA, Marvel, Nickelodeon, Smithsonian, Collegiate and Christopher Lowell. Managed, produced, and art directed photo shoots of over $3 million a year of products, hired producers, stylists, photographers, and crew. Managed and hired Creative team, including graphic designers for print and web, copywriters, producer, and traffic coordinator. Oversaw all graphic design projects, including design and layout of: sample books, advertising campaigns, marketing collateral, packaging, logos, e-commerce websites, email campaigns, and trade show displays.