Online ads, no bullsh*t. I create and manage social and search ads that actually convert, without all the big agency BS. Let me help your consumer-facing business drive leads and growth through effective marketing strategy, social and search advertising, optimization, lead magnets and more. Specialties include: Meta ads, Google ads, paid ad strategy and execution, audience identification, conversion optimization.

I led the performance marketing team at SubjectWell, the largest marketplace for clinical trials. My mission was to generate and nurture high-quality patient leads for clients, while optimizing the DTC patient experience and conversion rates across platforms. Key highlights: • As employee number 30, I built the Performance Marketing team and our patient-facing brand from the ground up, including hiring and training the team; creating a new brand aesthetic, voice, website and more for TrialSearch; and through continued testing and optimization, established tried and true formulas to recruit new patients into clinical trials • Spearhead ongoing testing and implementation of various enhancements to patient/user flows (authoritative landing pages, single page screeners, new study search experience) - some of which leading to a decrease of 200%+ in cost per qualified lead and doubled the lead capture rate • Identify and launch new search, social and native channels to acquire additional patients • Lead continual testing and optimization efforts among team to improve conversion rates and reduce costs including ad copy variations, image and video testing, landing page variant testing, audience testing, etc. • Direct development team on projects that help to reduce manual task time, reduce ad cost waste, decrease ad spend and enable continual conversion rate testing and optimization

Leader of digital marketing department, product and development team, SEO/SEM agency and programs, and email marketing team. Set strategy and oversee enhancements for edinarealty.com, the leading regional real estate website, managing a yearly budget of more than three quarters of a million dollars. Envision and bring to life strategies and programs that attract, nurture and convert leads – collecting data and analyzing success metrics across the entire customer journey. Continued ownership of digital marketing manager responsibilities listed under previous role below. Major accomplishments: • Reduced website development spend by half and realigned cost with budget, while delivering high-impact website enhancements with measurable ROI, e.g: -- Launched indexable property search result pages, which led to a 30% increase in organic sessions, a 98% increase in goal completions, a 136% increase in goal value and a 60% reduction in bounce rate for that site section -- Devised and led development of new website features for home sellers (also customizable by each of our Realtors), increasing home seller leads by 82% • Led transition of CRM functionality to a lead-to-contact model to increase efficiencies for internal sales and marketing teams and track the lead lifecycle from initial contact to close • Implemented swim lane style roadmap to prioritize and develop both features and large enhancements on a regular cadence – doubling the number of releases per average month

Manager of digital marketing programs, including search (organic and paid), email marketing, social advertising, analytics, conversion rate optimization and lead generation efforts. Created and implemented strategic digital marketing campaigns to grow visibility, improve conversion rates and increase lead volume for the company and our agents. Major accomplishments: • Increased recruiting leads for two consecutive years by 37% and 40% YoY through launch and promotion of a new info session program, concepting and steering the development of a new careers microsite and leading optimization strategies across campaigns and landing pages • Spearheaded creation and digital promotion of new premium content pieces, which converted at 18% (landing page featured in Unbounce) and captured 2500+ high-value leads • Initiated, pitched and led CRO program, whose successful experiments have produced: -- +71% increase in account creations on edinarealty.com -- +27% increase in requests for home showings from mobile devices • Envisioned and solutioned marketing automation processes to connect lead generation forms to CRM and email marketing systems • Increased productivity and results of email team, growing consumer touch points by more than 100% and launching recruiting journeys that led to hundreds of responses from potential agents • Implemented RICE (reach, impact, confidence, effort) scoring methodology for business and stakeholders to prioritize web enhancements that will generate the largest ROI

Digital Marketing Specialist: • Developed and executed digital marketing strategies across media channels from concept to launch • Managed operational and tactical aspects of digital advertising and search campaigns for international audiences, metrics include: - Increased monthly search conversion rate 5x through account optimization - Decreased cost per conversion for top-performing campaign from $30+ per converted click to $11.20 • Provided analytics on effectiveness of managed digital marketing channels, including spend, demand and return on ad spend • Analyzed campaign performance, researched campaign issues and formulated actionable solutions based off findings • Worked with global marketing team to develop new digital marketing programs to better acquire customers Marketing Coordinator: • Managed our Google PPC strategy and implementation • Served as global social media champion • Created and executed social media campaigns for tradeshows, conferences and networking events • Initiated guest blogging strategy with partner, QuickMobile, and authored posts monthly • Wrote and edited copy for print and web • Personally initiated and implemented a Salesforce cloud database for US marketing to track activity, spend and results • Planned and executed marketing events • Managed marketing budget

As CCHI's social media marketing consultant, I planned and implemented monthly social media campaigns, leveraging their multiple platforms and a multi-faceted approach to help them gain followers, awareness and new applicants for certification. Through both organic and paid social methods, I grew their Facebook followers by 231%, their LinkedIn community by 72% and their Twitter followers by 73%. I also introduced Facebook advertising to the organization; continually increasing the reach, the number of clicks and the CTR, all while reducing the cost per click of each advertising campaign I managed.

St. Paul Lung Clinic, a division of Pulmonary & Critical Care Associates, is the oldest and most comprehensive pulmonary, critical care and sleep disorders clinic in St. Paul. Our physicians and ancillary health care providers are dedicated to providing current and compassionate care for disorders of the lungs and respiratory system. My responsibilities included: • Heading the project management for total redesign of Web site, including content, navigation and aesthetic • Graphic design, copy writing and management of the printing process for all marketing pieces • Arranging logistics for events, such as health fairs and events sponsored by the clinic • Establishing/maintaining brand and image consistency through logo use, patient materials and internal or external documents

MARKETING ASSOCIATE (2009 - 2010) Managed social media accounts, created graphics and copy for brochures, wrote and coordinated mass e-mail communications through Constant Contact, edited Web site content, wrote/edited newsletter articles and assembled quarterly newsletter, established and maintained brand consistency. DEVELOPMENT ASSOCIATE (2008 - 2009) • Managed Sage database. • Wrote, edited, and completed grant requests from RFPs to submission. • Conducted donor analytics. • Assisted in event planning and coordination.