“That’s what I do. I know things and I help.” I’ve been mainly servicing different start-ups and indie devs on their marketing efforts – from strategic planning, to building operational fundamentals, to simply growing their user base. Consultant ● Naavik ● Q2 2025 - Present Naavik is a leading research, consulting, and advisory firm specializing in the games business. I serve as a resident marketing consultant, engaging in positioning and GTM advisory work. (naavik.co) Mentor ● Merak Fund ● Q2 2025 - Present Exel by Merak is an $80M Saudi Arabia-based gaming fund and accelerator designed to support MENA start-ups. I serve as a mentor of Exel to help emerging studios grow and make an impact in the industry. (exelbymerak.com) VP of Growth ● WorldWinner ● Q1 2024 - Q4 2024 WorldWinner is a leading real money gaming platform with flagship products such as Wheel of Fortune, Bejeweled, Yahtzee, and FanDuel Faceoff. I helped the company grow its depositors base through improvements across its marketing stack, including cleaner data attribution, new UA channels, new creative pipeline, ASO, new capabilities (influencers & affiliates), and CRM initiatives. (worldwinner.com) Fraction CMO ● Midnight ● Q3 2023 - Q4 2023 Midnight, a web3 gaming company, was building the world’s first deconstructed MMO, consisting of a portfolio of AA PC games. I helped the company’s GTM efforts in preparation for the platform and launch titles releases. (midnight.io)

I loved the mission at Mythical -- to bring the next billion users to Web3 through quality games. My time there overlapped with some of the toughest crypto market conditions. It's in this harsh environment that I'm particularly proud of what were accomplished: launched Rarity League, the NFL-licensed generative art collection, launched the first blockchain game on Epic Games Store (Blankos), geo-launched the racing game Nitro Nation, and scaling NFL Rivals to millions of downloads.

Animoca Brands acquired nWay in January 2020. The acquisition accelerated nWay’s growth in the web3 space with support in resources, know-how, and strategic partnerships. We worked hand-in-hand between Animoca and nWay on Wreck League and other blockchain gaming products. It was the best web3 ecosystem crash course anyone can ask for.

nWay gave me the first taste of life at a start-up, and I became a more innovative leader as a result of it. I learned to be faster, more nimble, scrappier, more resilient, and more creative. Reported directly to the Founder/CEO, I helped nWay build out its Publishing capabilities, which included Product Management, Analytics, Product Marketing, User Acquisition, and Community, to launch a number of play-to-earn (Olympic Games Jam and Battlepalooza), free-to-play (Power Rangers: Legacy Wars, WWE Undefeated) and HD crossplay (Power Rangers: Battle for the Grid) games, as well as an esports league (Battle for the Grid League) and a P2E gaming tech platform (nWayPlay).

I was brought on as publishing hire #3 in WB’s newly minted SF office, focusing on mobile games. It was a really rewarding experience to get to build the Central Publishing Team from scratch, which included functions such as slate planning, product marketing, consumer insights, first party relations, PR, social media, influencers marketing, community management, and CRM. It was an amazing experience to get to work on some of my favorite entertainment brands -- like Batman, Harry Potter, LEGO, Lord of the Rings, and Game of Thrones -- on the biggest gaming platform. Mobile games publishing revenue grew by 4.5X during my four years at Warner.

YouTube gave me the opportunity to hone my digital marketing skills and introduced me to Google’s speed of innovation. I also had the chance to work on a number of high impact product launches, including Chromecast, YouTube Original Programming, and YouTube creator loyalty program.

My main goal at LucasArts was to take Star Wars, an established brand in traditional media, and build it up in the fast-growing gaming space, where Star Wars is just one of the many brands. The results: Force Unleashed II raked in nine-digits in revenue within its first month of sales (2010); the Clone Wars marketing campaign picked up numerous industry awards (2009); and LEGO Star Wars became the #1 Star Wars gaming franchise of all time (2008). I also had the chance to work outside of games -- directly on the launch for Star Wars on Blu-ray and in 3D – to get a fuller experience managing a true “transmedia” brand (2011). Outside of Star Wars, I also launched the #1 New Kids IP of 2006, Thrillville, whose success spawned a sequel that won the 2007 Best Toys/Games Marketing Campaign (Kids Power Marketing Awards).

I took the most important lesson from b-school: to follow your passion; and switched from consulting into toys. As a major 80s pop-culture geek, I got a bit of that Tom-Hanks-in-the-movie-Big experience at Play Along (acquired by Jakks), the home to Care Bears and Cabbage Patch Kids toys, when I went there right after my MBA. The gig introduced me to the world of marketing and I was involved from soup to nuts – from positioning, packaging, advertising, retail marketing, digital, to PR. I also got the chance to launch products in a variety of toy categories – from dolls, to action figures, to games – which was a blast.

Putting in a few years at one of the “Big Fives” was a great way to start my career. I picked up a great analytical foundation, learned how to create structure around ambiguous problems, and most importantly, figured out how to ramp up quickly to develop expertise in unfamiliar businesses. I spent the first two years in the US HQ and the next two helping start Andersen’s new EMEA economic practice in London (’99 – 01). I really appreciated the global experience. I was mostly involved in giving out transfer pricing advice to Fortune 500 companies, including those in fashion, CPG, software and consumer electronics. My favorite project was a global brand valuation for a whiskey company. I had to do a lot of whiskey sampling to learn the brands and products. Poor me.