Charles Royce
Testimonials
Services
Experience

Testimonials

Experience

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OnePriceTaxes (acquired by Intuit/CreditKarma)
Fractional Head of Business Development
Jan 2016 - Oct 2014
Consumer Online Tax Prep Software 2016 ARR: $8MM / Bootstrapped From: Low-cost provider of consumer online tax prep To: Pivot to add a B2B white-label platform Result: Partnerships with leading accounting and consumer tax prep firms - 10X revenue growth at higher margins than direct-to-consumer - successful acquisition by Intuit/CreditKarma
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Fusion3 3D Printers
Fractional VP Sales & Marketing > CEO
Nov 2014 - Dec 2022
Manufacturer of Commercial 3D Printing Solutions 2022 Annual Revenues: $10MM / Family Owned From: $250K revenues, based in a family garage To: Top supplier to top aerospace, manufacturing, education, and government, direct and distributor networks, 35 employees, always profitable.
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Logitix (now Victory Live)
Growth/Partnerships Strategy Consultant
Sep 2023 - Mar 2025
Sports & Entertainment Ticket Platform (SaaS) 2024 Annual Revenues: $230MM / Private Equity Owned From: Compressed margins, distribution challenges To: Strategic partner network driving premium value Result: 600% margin increase, premium acquisition exit - Identified high-value partner segments - Created partnership playbooks - Improved operational efficiency - Attracted strategic acquirer
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Plantd
Fractional Chief Growth Officer
May 2024 - Nov 2024
CleanTech Manufacturer of Engineered Building Products 2024 Revenues: $5MM / Series A, Raised $46.6M From: Unpredictable sales, complex forecasting To: Strategic Partnership Sales Motion Result: Secured two 8-figure, 5-year distribution deals - Transformed sales approach - Established partnership framework - Improved forecast accuracy - Pipeline of new partners in the building materials & furniture industries
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3C Institute (Quest, Share)
Fractional Growth Officer
Oct 2024 - Present
Survey Platform for Academic Research (SaaS) Client: Profitable/Bootstrapped developer, $20MM ARR From: Academic tool buried within a larger professional services org To: Standalone SaaS product for research professionals Results: Market-ready platform launched in Q1, 2025 - Defined product-market fit through extensive research - Created differentiated positioning and pricing strategy - Built a complete go-to-market playbook - Established scalable sales and marketing operations
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CxPilots
Growth Strategy / Turnaround Consultant
Feb 2024 - Nov 2024
Professional Services Innovation ARR: $500K (was $2MM) / Privately-held From: Cost-center customer experience function To: Revenue-generating strategic offering Result: New service line driving 1.4X annual growth ($500K -> $1.2MM ARR) - Repositioned core services - Created premium value proposition
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Enter the Void
Strategy Consultant
Sep 2024 - Feb 2025
Web 3.0 Development Platform (Blockchain) Pre-Revenue / Pre-Seed, $150K raised From: Technology seeking a problem to solve To: Market-validated pivot opportunity Result: Saved millions in misdirected development - Identified critical market misalignment - Discovered new high-potential use case - Protected resources through early pivot - Positioned for Q3 2025 market entry
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Ceemo.Ai
Fractional Chief Marketing Officer
Apr 2024 - Oct 2025
AI Brand Generation Platform (SaaS) $1.5MM ARR / Seed Stage, Raised $750K From: Zero marketing infrastructure, founder-led sales To: Scalable revenue engine with clear metrics and processes Result: System to drive consistent revenue, raising Series A - Implemented full revenue operations stack - Created repeatable sales processes - Built lead-generation framework & automation - Established executive performance dashboard
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Lenovo
Director, Global Alliances
Apr 2008 - Apr 2014
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Dell
GM Alternate Channels / Alliance Marketing Lead
Nov 2002 - Apr 2008