Charles Royce
Testimonials
Services
Experience
Testimonials
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I can't give a high enough recommendation for the work Chip Royce has done. He is a trusted counsel to our management team and has helped us overhaul our company strategy that has fueled our amazing g...
Tech-Savvy Software Architect | Crafting Robust Applications for Tomorrow
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Challenging Professional Services' Sacred Cows | 3.5X Client Growth Through Relationship Science Steven was Charles (Chip)'s client. Chip is an outstanding advisor. His counsel has been valuable to us...
CX Transformation Provocateur
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Chip helped evaluate our GTM strategy for an upcoming product launch. He provided a different perspective and more focus on how to approach this new initiative. It was truly impressive to see Chip imm...
Chief Commercial Officer at Victory Live
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Experience

OnePriceTaxes (acquired by Intuit/CreditKarma)
Fractional Head of Business Development
Jan 2016 - Oct 2014
Consumer Online Tax Prep Software
2016 ARR: $8MM / Bootstrapped
From: Low-cost provider of consumer online tax prep
To: Pivot to add a B2B white-label platform
Result: Partnerships with leading accounting and consumer tax prep firms
- 10X revenue growth at higher margins than direct-to-consumer
- successful acquisition by Intuit/CreditKarma

Fusion3 3D Printers
Fractional VP Sales & Marketing > CEO
Nov 2014 - Dec 2022
Manufacturer of Commercial 3D Printing Solutions
2022 Annual Revenues: $10MM / Family Owned
From: $250K revenues, based in a family garage
To: Top supplier to top aerospace, manufacturing, education, and government, direct and distributor networks, 35 employees, always profitable.

Logitix (now Victory Live)
Growth/Partnerships Strategy Consultant
Sep 2023 - Mar 2025
Sports & Entertainment Ticket Platform (SaaS)
2024 Annual Revenues: $230MM / Private Equity Owned
From: Compressed margins, distribution challenges
To: Strategic partner network driving premium value
Result: 600% margin increase, premium acquisition exit
- Identified high-value partner segments
- Created partnership playbooks
- Improved operational efficiency
- Attracted strategic acquirer

Plantd
Fractional Chief Growth Officer
May 2024 - Nov 2024
CleanTech Manufacturer of Engineered Building Products
2024 Revenues: $5MM / Series A, Raised $46.6M
From: Unpredictable sales, complex forecasting
To: Strategic Partnership Sales Motion
Result: Secured two 8-figure, 5-year distribution deals
- Transformed sales approach
- Established partnership framework
- Improved forecast accuracy
- Pipeline of new partners in the building materials & furniture industries

3C Institute (Quest, Share)
Fractional Growth Officer
Oct 2024 - Present
Survey Platform for Academic Research (SaaS)
Client: Profitable/Bootstrapped developer, $20MM ARR
From: Academic tool buried within a larger professional services org
To: Standalone SaaS product for research professionals
Results: Market-ready platform launched in Q1, 2025
- Defined product-market fit through extensive research
- Created differentiated positioning and pricing strategy
- Built a complete go-to-market playbook
- Established scalable sales and marketing operations

CxPilots
Growth Strategy / Turnaround Consultant
Feb 2024 - Nov 2024
Professional Services Innovation
ARR: $500K (was $2MM) / Privately-held
From: Cost-center customer experience function
To: Revenue-generating strategic offering
Result: New service line driving 1.4X annual growth ($500K -> $1.2MM ARR)
- Repositioned core services
- Created premium value proposition

Enter the Void
Strategy Consultant
Sep 2024 - Feb 2025
Web 3.0 Development Platform (Blockchain)
Pre-Revenue / Pre-Seed, $150K raised
From: Technology seeking a problem to solve
To: Market-validated pivot opportunity
Result: Saved millions in misdirected development
- Identified critical market misalignment
- Discovered new high-potential use case
- Protected resources through early pivot
- Positioned for Q3 2025 market entry
Ceemo.Ai
Fractional Chief Marketing Officer
Apr 2024 - Oct 2025
AI Brand Generation Platform (SaaS)
$1.5MM ARR / Seed Stage, Raised $750K
From: Zero marketing infrastructure, founder-led sales
To: Scalable revenue engine with clear metrics and processes
Result: System to drive consistent revenue, raising Series A
- Implemented full revenue operations stack
- Created repeatable sales processes
- Built lead-generation framework & automation
- Established executive performance dashboard

Lenovo
Director, Global Alliances
Apr 2008 - Apr 2014

Dell
GM Alternate Channels / Alliance Marketing Lead
Nov 2002 - Apr 2008