Empowering mission-driven organizations (SMBs and non-profits) to achieve impact by leveling up their marketing, business development, and operations.

Leading the Marketing and Communications committee and serving as a Board Trustee of a new non-profit educating and advocating on thoughtful real estate development in NYC.

Developed a powerful national brand dedicated to advancing systemic solutions for preventing and treating substance use disorder. Spearheaded creative direction, marketing strategy, executive communications, media partnerships, and agency collaborations. Successfully negotiated with partners at Google, YouTube, Facebook, Instagram, and iHeart, securing $1.5M in pro bono ad credits annually. Built and led a top-tier marketing and communications team. Directed fundraising efforts, external relations, and business development initiatives. Launched impactful Spanish-language campaigns, growing audience within and beyond the U.S. Achieved recognition with a Bronze CLIO and a Webby award for an animated PSA that reached tens of millions. Launched Heart of the Matter podcast with host Elizabeth Vargas.

Led all digital marketing and strategy initiatives to advance the mission of curing Parkinson’s Disease, boosting annual giving revenue from $12M to $20M. Directed a dynamic team of 25 marketing, technical, and analytics professionals to engage, grow, and convert audiences for programmatic and fundraising goals. Spearheaded digital transformation projects, including a new website launch, and orchestrated high-profile co-marketing campaigns like "Back to the Future Day" with Nike. Collaborated with the C-Suite and Board on workforce planning, investment strategies, and GDPR compliance, ensuring seamless alignment and growth.

Championed accurate, impartial, and independent journalism as the top marketing executive at Reuters Media. Led a dynamic global B2B marketing team adopting best content marketing practices across NYC and London. Developed innovative strategies, including the launch of lead generation for media products, achieving 400% ROI on corporate sales. Represented the agency at global news conferences.

Launched innovative digital marketing advisory for start-ups, media companies, consumer brands and institutional investors building new revenue streams. Successful client engagements included New York Media (nymag.com), Conde Nast, Goldman Sachs, Bain Consulting, Clear Channel, Ology Media, Schwinn, Cossette Communications, CapitalNewYork, MMB Media, GRG Mobile Solutions, Ida Makeup, howaboutwe.com, and The Wharton School.

Advanced business as the strategy lead for a high-growth 30-member sales team delivering $150M in annual revenue. Researched acquisition platforms and led business development efforts for online video and mobile products. Directed all forecasting, budgeting, and financial reporting activity. Spearheaded continuous improvement projects using process-mapping techniques.

Developed products as the Circulation representative in a joint venture with Microsoft to launch a new portable reader application, Times Reader. Constructed a financial model and served on the negotiation team for a $100M distribution vendor contract. Led teams in the application of Six Sigma methodology to identify $2.5M in profit margin improvement.

Drove paid subscriptions as the head of strategy and operations for the national Direct Mail and Free Standing Insert channels. Delivered 127% of order goal with $10.5M direct mail budget and 9-person team distributing 27M pieces. Earned certification in green-belt Six Sigma courses at the Times’ College Point printing plant.

Developed marketing plan for cross- and up-selling of NYT merchandise across Circulation channels (mail, telemarketing, etc.) and through online store. Explored licensing of new products under NYT brand.

Facilitated the growth of a start-up division from approximately 25 to 85 employees in three years. Maintained a diverse client base, including Sprint PCS, Bank of America, Pfizer, and Target. Produced the department's most profitable piece, a newsletter with circulation of 8M and $1M in annual revenue. Partnered with writers like Walter Isaacson to develop new content offerings for corporate clients.

Produced articles on networking, software and the Internet for both the magazine and award-winning site ZDNet.com.

Empowering mission-driven corporations and non-profits to scale their impact through strategic planning and brand development.