I work with early-stage startups, mid-market companies, and mission-driven teams to move from uncertainty to execution. Under Arvakura, I step in as fractional product leadership, clarifying roadmaps, aligning teams, and accelerating delivery. For broader engagements, I also co-founded Stravika, a consulting practice with my partner that combines strategy, design, and technology to deliver beyond product leadership. Highlights: • Guided early-stage and mid-market companies from raw AI concepts to shipped, compliant products. • Built a Slack-integrated case evaluation tool that let CS reps self-serve model tests — reducing turnaround from 2 days to 10 minutes and freeing 20+ developer hours per week. • Delivered a prompt-tuning workspace with versioning, audit trail, and RAG traceability — cutting iteration cycles from days to hours (on track for minutes). • Led roadmap and CMS rebuild for a B2B SaaS platform — clarified MVP scope, GTM strategy, and positioned the team for first paying customers within the quarter. • Designed ML-augmented HITL workflows that cut manual ops effort by up to 80% across two client projects. • Provide pro-bono AI guidance to nonprofits (ArtLifting, Audubon) and mentor product leaders globally through ADPList.

• Developed and managed a comprehensive campaign data pipeline hourly, processing tens of millions of dollars in ad spend on multiple ad platforms (Google Ads, Google DV360, Amazon, and Roku). • Managed a sophisticated YouTube content data pipeline, optimized to harvest over 20 million videos with varied retrieval cadences (hourly, daily, weekly, monthly), and pushed that to an ML/AI pipeline for nuanced content evaluation. • Directed the productization of YouTube content machine learning pipelines, enabling predictive analytics across billions of YouTube videos with custom ML models making over 100 million daily predictions. • Launched a new ML pipeline integrating OpenAI's GPT-3.5 API, achieving 80% accuracy in scoring and classifying millions CTV videos into the IAB content taxonomy for brand safety and suitability in 30 days. • Enhanced an ML campaign optimization engine with pacing and delivery capabilities features, driving a 35% increase in adoption. • Train, coach, and motivate a dedicated seven-member product management team comprised of Product Managers, Data Analysts, Product designers, and Human Review Project managers. • Partner closely with leadership and customers to design detailed product roadmaps in alignment with new business initiatives to enhance company-wide efficiencies.

• Spearheaded all phases of launching the first industry cross-platform (YouTube, Facebook, and Instagram) Video Advertising Platform, improving agencies’ and brands’ ability to build, optimize (AI optimization engine), and report; the platform was used to execute, optimize, and report on over $500M of ad media. • Brought to market a self-service analytics platform on Looker, allowing the entire organization to analyze campaign performance data (Google Ads, Facebook, Twitter) and YouTube contextual/metadata. • Collaborated with C-Suite, PMs, Engineering, Design, and Data teams to create, plan, and own the company-wide product roadmap. • Defined, monitored, and analyzed quarterly OKRs to measure progress against company goals, providing actionable insights and recommendations for senior executive decision-making.

• Ideated, developed, and delivered the first third-party platform for Ad Ops to create and execute Google Ads YouTube campaigns. • Devised and launched a first-in-industry YouTube campaign real-time reporting platform, providing customers (brands and agencies) access to their campaign insights on demand.

• Achieved measurable success in owning a 0-1 enterprise social advertising platform that empowered agencies and brands, including Lexus, Hyundai, Nike, Sony, P&G, Walmart, and Universal, to engage customers directly on social platforms, delivering the first ads on the Facebook platform such as Facebook and Twitter. • Introduced the social advertising activation platform, social analytics, and social advertising units, consisting of commerce, video, live streaming, lead generation, and branding ad units. • Realized significant results for brands, 100k simultaneous live streams for a Lexus launch, commerce units delivering $100,000/hour, 89% conversion rate for a CPG product, and 40,000 leads in 10 days for a lead generation campaign. • Designed a roadmap to capitalize on new market opportunities, onboard business partners, and deliver experiences to empower brands to activate their fans on social media.

• Served as the product owner of a consumer rating and review platform and a subsequent e-commerce marketplace to enable consumers to identify “good” green products that fit their lifestyle. • Guided the executive team on product definition, goal setting, design, user experience, build, and release for both 0-1 products. • Navigated deal negotiations with all third-party partners, resulting in a savings of nearly $1M. • Recruited, vetted, and hired the development and design teams while inspiring virtual cross-functional teams and vendors to deliver the platform MVP in 90 days, staying on time and under budget.

• Product ownership of a consumer pet services platform where members could find pet service providers (pet sitting, walking, grooming, or training), pet education, and community (play dates, exchanging pet sitting, and general support). • Drove the executive team through product definition, goal setting, design, user experience, build, and release. • Founded and leveraged a Customer Advisory Panel. The panel gave input on product roadmap, features, and community management. • Grew and cultivated the community from zero to 15,000 registered users in the first six months. Launched sites in five nationwide geographies within six months. • Instituted monthly strategy sessions and quarterly off-site discussions to involve the advisors and executive team in product planning and strategy.