Marketing consultant focused on Fractional CMO and and Advisory roles for start-up and growth-oriented companies. • Providing consulting services in growth, performance marketing, digital transformation, brand development and other areas of marketing leadership.

Mentoring startup founders on growth and performance marketing.

Marketing lead for a 300+ person health organization overseeing a talented and versatile team of 20+. Revenue, Growth and Operations focused helping the company achieve their best year ever in 2022. Revenue growth averaged 20% year over year from 2020 to 2022.

Discipline lead for Marketing Science in the Critical Mass New York Office: - Marketing Science Agency Lead for the following relationships: BMW, Norwegian Cruise Lines, SAP, Marriott Hotels, McKinsey Consulting, Quinnipiac University, Ascension, and LegalShield - Supported other relationships such as: Nissan North America, Infiniti Global, Co-Star Group and Visa - Currently guiding and mentoring a team of eight directly with project-based indirect support of others - Responsible for over $3 million in billable services for clients in 2017 - Lead the Marketing Science Innovation Team, tasked with finding new platforms, technologies and methodologies related to Marketing and Data Technology that can be adopted by the agency and its clients In addition, accomplished the following milestones for Critical Mass and its clients: - Currently oversee a team focused on the Digital Transformation of BMWUSA.com that has resulted in a 24% improvement in lead conversion since inception in early 2017 - Tasked by SAP’s Innovation Lab, SAP’s internal personalization and optimization team; to lead sitewide optimization efforts which in 2017 resulted in a 40% lift in performance over prior experiences - Researched and strategized a migration to Domo as a business intelligence solution for Infiniti Global - Migrated Ascension from a new technology stack that included Google BigQuery and Google Data Studio - Managed a complete remigration to the Adobe Marketing Cloud for Nissan North America which included three digital experiences: Nissan USA, Infiniti USA and Nissan Commercial Vehicles Selected as CMVP (Employee of the Month) in April of 2016, chosen from over 1,000 Critical Mass employees

Head of audience development, analytics, and digital optimization programs at NY Daily News, including: o Grew NYDN from a regional digital news website to a national ComScore 100 website with over 60M unique visitors in late 2014. o Digital revenue more than doubled over the course of 2014 to 2015 as new advertising partners were brought on board and readership more than quadrupled. o Rebuilt the digital technology stack for NYDN bringing on a number of technologies, including Adobe Analytics, Adobe Target, Adobe Dynamic Tag Manager, Chartbeat, and Parsely. o Scheduled, implemented, and analyzed A/B and Multivariate testing campaigns using Adobe Target o Distributed digital insights used to determine the next steps in site enhancement and optimization strategy to the technical and editorial teams.

Oversight of all performance marketing activities of company, including: - Reported to Chief Marketing Officer, who was also on Board of Directors and Investor in company - Managed annual marketing budget of $5 million split across performance-based marketing channels - Led team of four direct reports focused on improving direct and digital marketing campaigns - Promoted three times based on performance and skills obtained - Improved direct marketing sales over 600% and annualized premiums grew from $17 million in 2008 to over $85 million in 2014 Led company in technology adoptions, such as: - Initiated research and procurement of database marketing platform that led to company purchasing and implementing Redpoint Interaction and Redpoint Data Management - Researched and implemented new web analytics platform that increased online conversion rates and resulted in an increase in total number of online sales - Implemented online lead-generation program which included a comprehensive communication strategy targeting leads in a real-time basis along with a waterfall to drive towards enrollment - Oversaw technical migrations including the migration of email service providers, marketing databases, list providers and marketing/IT driven initiatives Created and implemented forecast model used in financial and operational planning for business: - Forecast model was utilized by company executives for forecasting and comparison purposes to actuals in financial reporting - Model predicted call volume, online visitor traffic, policy sales and day to day details to determine staff requirements, spending and sales by channel - Provided an outline for a multi-channel allocation model used to determine marketing budget

Oversaw traditional marketing communications for company, which included TV, Print and trade show marketing along with $1MM annual budget. • Implemented search engine optimization (SEO) for company websites resulting in multiple top 10 listings. • Managed 30+ Search (SEM) campaigns with an approximate ad spend of $250,000 annually. • Originated e-mail marketing campaigns while achieving, on average, a 23% open rate with minimal opt-out. • Prepared marketing design and copy such as; catalogs, brochures, packaging and print.