Built and scaled a cross-border consumer brand while developing custom AI tools to drive growth.

Led analytics and strategy for a GenAI SaaS startup, aligning data with GTM execution.

Conducted multi-method, cross-country research in international business and marketing, and taught international marketing strategy at the business school. Applied advanced AI techniques throughout my research.

Delivered consumer insights and mobile tech research; also taught data analytics in business school.

Used customer data analytics to drive global expansion and marketing insights.

Enhanced customer retention and ROI through predictive data modeling.

Researched online consumer behavior as part of MBA thesis.

Developed predictive models and streamlined data workflows.

Built data models, automated data processes, performed in-depth analytics, and led global teams on customer analytics projects.