• Led account strategy, project management and client success for multiple accounts across e-commerce and B2B SaaS, spanning PPC, Email, CRO, SEO and Branding & Web Development engagements • Managed a fully remote of platform execution specialists, across multiple time zones • Doubled monthly revenue from $30k to $60 for a consumer pet supply e-commerce in 4 months, at a CAC of approx. $12 • Generated SQLs at a consistent $450 cost per SQL for a B2B Saas financing brand • Brought in $694k in inbound deal pipeline revenue for a new B2B services brand, within the first 3 months of launch, on $18.5k of ad spend.

At Pink Orange, we specialise in marketing for education companies, as well as other brands with longer conversion cycles such as solar. I manage all paid campaigns for our clients, and also oversee all martech implementations including Hubspot and landing page builds During this time, I’ve: • Gained 11.8k leads from paid ads, at a CPL of £2.62 for an education company in the UK • Lowered CPL for an art gallery by 75% through their Facebook ads. • Lowered CPL for a solar panel company by 39% in the first 2 months, and another 64.6% in month 3 • Gained 837 leads for an ESL course provider in Canada at a CPL of $5.08. • Lowered CPL by 56% for an education campaign through A/B testing variations of a landing page calculator • Gained 1847 leads at a CPL of $2.87, and 16 applications at a Cost per Application of $330.90, for a university in Ghana, promoting both Undergraduate and Graduate programs • Attained 6705 students for a government-backed free English-language course in Rwanda, on a paid spend of $7,316.32, for a cost per student of $1.09

During this period, I freelanced with a number of startups, including: • An e-commerce children’s activity book site, where I managed a monthly average of over US$12k ad spend, with an overall ROAS of >3 • A freemium online training platform, where I ran Google ads to get free users at <US$7 per conversion, as well as improved their welcome email sequence to a >50% open rate and >5% click rate • A professional development course organisation, where I attained email signups at <£7 per lead on a budget of <£600 • Conducted a lead-scoring exercise for a SAAS company, analysing their CRM data to which factors had the biggest impacts on conversion rates

Developed a platform dedicated to helping individuals pursue their passions and build fulfilling lives.

Created engaging content for various blogs and online publications.