We grow companies. Our Collective solves challenges across business, brand, product, executive recruiting, and technology. We have developed a flat, flexible, and efficient model that allows us to support our clients by providing top-down leadership that drives change and accelerates growth, subject matter experts that can execute challenging tasks, and the ability to find and help build top-tier in-house teams through our network. We believe our approach is the future of work. We have reinvented the traditional company by removing; - Traditional hierarchies, - Unnecessary costs, and - A business model that breed inflexibility. As a Chameleon I focus on VP/ SVP of Growth, Chief Marketing Officer and VP of Marketing roles for my clients. My clients hire me for all challenges in their path to substantial growth like: marketing channel disparity (i.e. dependence on only one or two growth channels), growth potential in their existing channel mix (i.e. paid social, paid search, TV/ OTT, SEO, etc.), as well as onboarding new growth channels.

Interim VP of Ecommerce. Stepped in for a vacancy to provide guidance on growth marketing performance, team setup, improved reporting and data visibility, managed vendors, helped with significant cost reductions, and managed all website performance and improvements with internal teams and vendors.

Led all growth marketing initiatives for a leading digital children's clothes retailer, collaborating with the internal team and agency to optimize all growth marketing activities. Spearheaded a successful agency transition, including managing the RFP process and onboarding a new performance marketing agency. Implemented key improvements to the marketing infrastructure, including onboarding new vendors, establishing marketing reporting, and integrating an incrementality testing provider. These efforts significantly increased marketing efficiency and laid the foundation for sustainable growth.

Served as Interim VP of Growth for Saadia Group, overseeing all growth marketing initiatives for their portfolio brands: New York & Company, Fashion to Figure, and Lord & Taylor. Led a comprehensive marketing transformation, including conducting an in-depth assessment, managing an agency RFP and transition, onboarding new vendors, implementing marketing reporting, and establishing incrementality testing to achieve efficient growth for the brands.. This multi-brand engagement, the longest to date, successfully re-established the brands' market presence and drove significant and efficient growth.

Served as Interim VP of Growth for Saadia Group, overseeing all growth marketing initiatives for their portfolio brands: New York & Company, Fashion to Figure, and Lord & Taylor. Led a comprehensive marketing transformation, including conducting an in-depth assessment, managing an agency RFP and transition, onboarding new vendors, implementing marketing reporting, and establishing incrementality testing to achieve efficient growth for the brands.. This multi-brand engagement, the longest to date, successfully re-established the brands' market presence and drove significant and efficient growth.

Stepped in as Interim VP of Growth during a leadership transition, providing strategic direction and overseeing all marketing activities. Managed agency and internal teams, ensuring seamless execution of campaigns. Successfully recruited, hired, and onboarded a new marketing leader. In a subsequent engagement, mentored a high-potential internal leader, contributing to their promotion to a director-level role.

Served as a growth marketing consultant and mentor for a US-based luggage and handbag design company. Provided strategic guidance and hands-on mentorship to a high-potential internal leader, contributing to their development and preparation for a director-level position. Collaborated with the internal team and agency to optimize all marketing channels, driving a return to profitability. Further enhanced marketing effectiveness by onboarding new vendors and implementing incrementality testing.

Spearheaded a successful turnaround for the legacy sunglasses brand by leading a strategic agency transitions and implementing automated reporting to enhance visibility into marketing and business performance. Onboarded and managed two agencies (paid search and paid social), optimizing together marketing campaigns and strategic initiatives.

Growth marketing consultant for about-face, Halsey's vegan makeup brand, during a period of rapid growth and market challenges. Provided strategic leadership and oversight for all marketing channels, including paid social, paid search, content marketing, and more. Mentored and developed the internal marketing team, fostering a high-performing and collaborative environment. Successfully navigated the complexities of the competitive beauty landscape at the time.