BENTON NEWELL COMMUNICATIONS GREENVILLE, LLC With a dual background in marketing communications (MARCOM) and operations business management, I am dedicated to transforming complex challenges into actionable strategies that drive success. As a Master of Science and MBA graduate, I bring a unique perspective to problem-solving, merging analytical precision with innovative thinking. My passion has marked my career journey in the healthcare, pharma, and biotechnology sectors, where I have honed my skills in marketing strategy, public relations, SEO, and social media strategy. Whether it's spearheading projects, optimizing operations, or leading diverse teams, my focus remains on delivering tangible results and fostering a culture of growth and excellence. Colleagues and leaders describe me as a dynamic, forward-thinking professional who thrives in fast-paced environments. I am driven by curiosity, a desire to learn, and a commitment to utilizing my skills to achieve impactful outcomes. Currently, I am seeking opportunities to further apply my expertise in the healthcare, pharmaceutical, or biotechnology industries (but not limited to those sectors only), where I can leverage my 30 years of experience. Let's connect and explore how we can collaborate to create meaningful change. Achievements: 01: Spearheaded multi-channel marketing strategies for businesses, enhancing revenue streams. 02: Developed interesting B2B and D2C communications, leading to significant brand visibility and engagement. 03: Achieved a 35% increase in results through targeted Google Ads and LinkedIn campaigns, surpassing organic reach. 04: I have effectively led Benton Newell Communications in developing comprehensive marketing strategies that drive growth and profitability. 05: Engineered data-driven marketing campaigns, resulting in increased lead generation and brand awareness. 06: Created impactful pitch decks and business plans that resonate with stakeholders and clients alike.

01: Directed multi-channel marketing strategies for small and mid-sized businesses, enhancing brand visibility and revenue. 02: Engineered lead generation campaigns through corporate marketing, public relations, and social media, driving client engagement. 03: Conducted market research to improve brand loyalty and retention, resulting in increased client satisfaction and profitability.

Equip students with the knowledge, skills, and mindset required to excel in the fields of marketing and international business. Key Achievements: 01: Developed students' ability to think strategically and analytically about marketing and business challenges. 02: Cultivated an understanding of the global business environment and its impact on marketing strategies. 03: Fostered cultural awareness and adaptability among students to prepare them for international business roles. 04: Encouraged ethical reasoning and social responsibility in business decisions, reflecting the importance of sustainability and corporate ethics.

As Vice President of Diversity of the Triangle AMA, I lead strategic initiatives that foster a culture of inclusion, equity, and representation within the chapter and its extended marketing community. My role ensures that the AMA Triangle authentically reflects the diverse region it serves while driving innovation, member engagement, and social responsibility. Key Responsibilities: 01: Advocate for diversity across all AMA Triangle programs, panels, content, leadership, and membership, ensuring voices from different racial, cultural, gender, age, disability, and LGBTQ+ identities are heard and valued. 02: Curate workshops, speaker series, and networking events that address the intersection of marketing and DEI, while also celebrating heritage months and elevating marginalized perspectives. 03: Partner with the executive board to embed DEI into chapter policies, recruitment, and partnerships, aligning with the AMA’s national DEI goals. 04: Build relationships with HBCUs, minority-owned businesses, LGBTQ+ organizations, and underrepresented marketing professionals in the Triangle to foster inclusive collaboration. 05: Set measurable DEI goals, collect feedback, and report outcomes to ensure continuous improvement and transparency.

Key Achievements: Responsible for the operations, growth, and development of two Advanced nine regions-- oversight of multi-site offices throughout Triangle, and Eastern regions Directed the second largest region in the company to win company awards Responsible for the fiscal responsibility of $30MM in revenue with a 5% profit margin year over year across the three product lines, DME, Home-Health, and Pharmacy Awarded a sleep RFP 1000 bed regional hospital under my leadership that resulted in $1 million more in revenue Increased revenue in the eastern region by 30% garnering either first or second in financial metrics Overhauled a fledgling sales team of 25 with strategic sales planning and increased referrals by 25% Directed and won the largest bid for Transitions LifeCare in Cary, NC (largest in the state of NC) Revamped our logistics team and drivers for point-to-point accuracy, increase on-time delivery and decreased redundant pick-up and deliveries Engineered an efficient plan along with Advanced matrix leaders on the adoption on “Just In Time” principles which decreased cost, better outflow, decreased stock Developed and directed multiple project management and KPI metrics to improve customer experience, compliance, and employee retention Developed and maintained partnerships between acute and non-acute providers to increase referrals Direct oversight of over 100 employees with departments of respiratory, sales, Pharmacy, logistics team, referral support

Director of Market Operations Wilson Physician Practices/Duke Life Point Wilson, NC National, for-profit healthcare system comprising over 70 hospitals and 2300 employed providers, multiple outpatient centers, urgent care center and approximately 70,000 team members. Key Achievements: Director-level operations leadership for nine multi-site multi-specialty physician practices. Responsible for the fiscal responsibility of 40MM P&L Directed the business and financial affairs of the organization by employing a system of accountability and responsible fiscal management including, provider-level accounting, budgeting, internal controls, and timely reporting Developed a revenue cycle scorecard to bring accounts receivables (AR) to MGMA standard of 10% or less A member of the Senior Leadership (O’s) and initiatives throughout Wilson Medical Center and Life Point Actively recruited and succeeded in the acquisition of two internal medicine practices to add to the multi-specialty practice-- written and prepared physician and mid-level contracts Developed a workflow optimization plan that resulted in a 10% increase in wRVU’s for all clinics Developed strategic marketing and public relations programs that achieved 20% growth in four clinics from content marketing initiatives Developed continuous lean principles and processes that slashed waiting times by one-third, increased quality, patient experience, staff satisfaction Conduct monthly operations review of all clinics and provides explanations of variance percent changes, and develops action plans to increase volume and wRVU’s Conceived and developed the Wilson Physician Practices Strategic Plan for 2018 Developing a quality scorecard to increase quality metrics in line with MIPPS measures Developing strategic growth initiatives to locate new clinic locations and determine needs for existing practices Managed all physicians, practice and billing managers as well as a staff of clinical and non-clinical of 25

Led and directed all operations and strategic direction with a responsibility to increase market share and profits. Long and short-range planning included serving large hospital systems, government and commercial payers, external vendors, retail pharmacies, health plans, partnership agreements, and service line management. Redefined organizational structure, major pricing decisions, and perform monthly and yearly evaluation of company operations and financial results. Contributed to new business development through proposals, leading sales presentations, and coaching staff and physicians. Key Achievements: Direct physicians (four GI specialists and four surgeons) and one physician assistant in a clinical setting and two operating rooms Provided general consultative and content advice specific to physician quality reporting requirements across various CMS programs. Performed organizational readiness for data reporting and provided direction and assistance in preparation for present and future data reporting Tripled revenue in endoscopy center (30%) and doubled revenue (20%) year over year in the clinical area by assessing, designing, implementing, and monitoring an end-to-end restructure of patient access, patient accounting, customer service, coding, and collections Conceived and launched Women’s GI clinic profit center to specifically target women and increase market share among that constituent group Successfully negotiated a 10% percent increase of all commercial insurance contracts, resulting in an additional $300K in revenue Created three profit centers for the Endoscopy Center, infusion therapy, anesthesia services, and client billing pathology, which generated a yearly profit of 1MM Conceived and launched a new clinical research/trial division profit center of 50K. Started of two new research projects in phase 3-4 trials and post market for private groups.

Hired part-time (one-year PM contract only) to resurrect, lead, and direct a failing marketing and media relations efforts for all four schools within the College of Technology, Engineering, and Computer Science. Hired to also bring higher exposure and engagement to increase student enrollment and donor involvement. Key Achievements: Resurrected a marketing plan with a new “go-to-market” strategic plan to build brand awareness and perception Engineered a targeted internal and external marketing campaign to reach the intended target market of potential students and new and existing donors Created a “living” marketing campaign using colossal-sized students’ posters and turned-keyed into a donor event drawing increased interest and increased new donors by 5% Collaborated with organizational leaders to create campaigns and goals, which are then worked on by the marketing team. Directed first successful advertising campaigns of the College Developed and created compelling media stories involving current staff and students (as successful influencers) in news organizations though out the State of North Carolina Directed all press announcements, editorials placements, press briefings and supporting materials for the College Developed digital and print collateral pieces to draw attention to the college and increased student enrollment by 35% Developed a development program through inbound sources and donor events that increased existing donor participation for scholarship programs by 10%

I led transformative marketing and development strategies at Hudson River HealthCare, achieving significant growth in patient engagement and funding. • Launched a corporate marketing initiative that increased brand awareness and patient volume by 10%. • Directed a corporate giving program, resulting in a 25% increase in donor contributions. • Developed an interactive website that enhanced online traffic and engagement for the healthcare network.

Provides full-service communication solutions, specializing in digital advertising, social media, and public relations to enhance client marketing plans.