As a Fractional CMO, I specialize in helping consumer goods and consumer experience brands refine their branding, strengthen customer relationships, and improve internal processes by developing high-ROI marketing strategies and building high-performing marketing departments. I'm also the Founder and Creative Director of Umlaut Agency, a marketing consultancy and design agency for B2B and B2C brands focused on branding, marketing, creative, and digital strategies. We build beautiful, impactful brands from logo to launch and everything in between and develop custom marketing strategies coupled with multi-channel implementation. Clients include Juvia's Place, Kure Oxygen, The Gameroom Powered by Hasbro, Fly Tru, Evry Health, and many, many more. Services include: Branding Creative Direction Demand Generation Digital Advertising Email Marketing Graphic Design Marketing Strategy Public Relations and Communications SEO & SEM Strategy Social Media Marketing Website Design and Development

Drove the successful launch of two brands in 2017—Belo Media Group, the advertising arm of The Dallas Morning News, and Belo + Company, a full-service performance marketing agency—following a multi-division consolidation, resulting in increased market share and brand recognition. • Delivered cohesive brand strategies that boosted client acquisition and retention, including compelling messaging, high-performing websites, and impactful digital and print campaigns. • Spearheaded promotions, events, social media, and PR initiatives that increased lead generation and expanded audience engagement across key markets. • Optimized operational efficiency and campaign performance by implementing streamlined processes, integrated systems, and robust metric tracking, enabling data-driven decision-making and measurable growth.

* Built and standardized a robust marketing framework and strategic goals, including core brand identity development, creative direction, comprehensive market research and analysis, and the integration of an end-to-end marketing technology stack. * Orchestrated two rebranding initiatives, including new creative branding, website development, and social media presence, and implemented an online advertising and SEO strategy that led to an increase in both new customers and organic positioning. * Played a pivotal role in facilitating departmental reorganization and change management during a merger/acquisition phase. * Launched multiple highly successful content-focused marketing campaigns, resulting in increased inbound leads by more than 500% for Distribion and 350% for Vertical Nerve. These initiatives significantly bolstered the company's revenue stream, elevating marketing efforts from the previous rate of 5% to 35%-40% for all new revenue generated in 2015 and 2016.

Responsible for conceptualizing and implementing Vertical Nerve's marketing strategy. - Market research, planning & competitor analysis - Creative direction, including collateral design and overall branding and messaging - Strategic direction and execution of promotions, events, public relations and advertising - Business and market development - Track & analyze metrics and success criteria for all marketing activities