Chris Macomber
Experience

Experience

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SPAN Digital Innovation
Advisor - Product Strategy and Go To Market
May 2024 - Present
SPAN Digital has an amazing suite of AI-first products in knowledge management and skills management. I have been advising them on overall product strategy and go to market strategy.
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CaaStle
Head of Product
Dec 2023 - Present
CaaStle is the leading B2B technology company driving the next evolution of inventory monetization for apparel and beyond. Our innovative CaaS ("Clothing as a Service'') rental platform has created a new economy for apparel - enabling retailers, fashion brands, content creators, and digital communities in the U.S. and U.K. to strategically participate in the rental economy and connect with highly engaged consumers looking for a more flexible and sustainable way to experience fashion. I am responsible for leading the product function for CaaStle. I am leading an amazing global team of PMs and UX designers. I've transformed the product department into a customer insights and business impact engine by * Increasing our focus on agile customer research cross-referenced with quantitative analysis * Empowering ownership of individual product and business KPIs * Streamlining our product development processes with AI tools and automation * Tightening our collaboration with external and internal stakeholders * Introducing AI features and algorithms into our platform
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Wrollo
Founder / Advisor
Jul 2023 - Present
Wrollo helps your network help you. It provides a platform to allow your network contacts to easily send your message to their matching contacts, retweet your tweets, and/or like your LinkedIn posts.
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WhoKnows Inc.
CEO
May 2013 - Nov 2023
WhoKnows is a lead gen platform that provides an AI-powered “growth lab” for startups to rapidly experiment on what audiences, channels, and messaging work best to build their optimized lead gen engine. It over 370M AI-enriched, verified profiles and run multi-channel sequences via email marketing, SDRs, LinkedIn automation, and paid ads. WhoKnows was acquired by LeadGenius.
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Lytro Inc.
Director of Product Management
Apr 2011 - Apr 2013
I was responsible for leading our PM efforts including working on our next-gen light field cameras, light field R&D roadmap, and envisioning and building a new end to end photography experience from shoot to share based on light-field innovation. I led the team that built the entire off-camera product and platform from scratch. Our product experience includes desktop software, corporate site, ecommerce, web application, mobile application, and social media. I worked extensively on our business development efforts to integrate our product as well as marketing campaigns with partners.
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Reputation.com
Principal Product Manager
Dec 2009 - Apr 2011
I was a Principal Product Manager at Reputation.com, a leader in the growing online reputation market. I led a team of Product Managers and Experience Designers that are responsible for the online reputation side of our business. I and my team launched 3 new freemium offerings and halved our attrition rate for our core products. We seamlessly embedded viral flows for acquisition and game mechanics for engagement.
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Intuit
Product Manager, QuickBooks Online
Feb 2009 - Nov 2009
QuickBooks Online (QBO) is Intuit's flagship online financial management software (FMS). · Responsible for monetizing QBO from acquisition to conversion to attach to additional offerings using A/B testing · Introduced in-product framework to enable rapid testing, measurement, and release to improve upgrade and attach · Notable tests include requiring credit card for all new trialers (and QBO Free users) and showing a startup interrupt message to entice users to upgrade · Drove 3x improvement in new users acquired and 33% improvement in conversion of users to paying subscribers · Redesigned first time use experience which halved the time to value for new users
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Intuit
Product Manager, Intuit Community
Sep 2007 - Feb 2009
INTUIT COMMUNITY Intuit Community is an online community where small business owners can get answers to their business and product-related questions. · Led team of product managers and experience designers to combine all of Intuit's small business forums into one site called Intuit Community using a question and answer format like Yahoo Answers · Led team to embed community directly into QuickBooks 2009 and Intuit.com (Live Community) allowing users can ask, answer, and discover business and product-related questions in the offering · Converted Live Community widget into a platform so all Intuit offerings (and external partners) can embed community directly into their website or product JUMPUP.COM (now Intuit Community) JumpUp was a community where small business owners can start and grow their business and connect with others · Grew the # of users 4x over 6 months using SEO, marketing, and new features · Led redesign of information architecture to focus on key topics for users using analytics and user interviews · Led team to design and build Just Start campaign microsite including widgets and Facebook apps (won Warrillow award for best small business marketing campaign)
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Intuit
Product Manager, QuickBase
Jul 2006 - Sep 2007
QuickBase is a software as a service solution that empowers business users to build Internet applications · Designed and launched the QuickBase Application Library, a customer-contribution repository of solutions to increase the conversion rate of trial users by offering more breadth and variety of application templates
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Cisco Systems
Group Engineer Manager, eLearning
Feb 2003 - Jun 2006
· Managed and led engineering department for Cisco's e-learning application portfolio · Reduced department costs by 25% through normalization of processes across all teams and vendor cost reduction · Created support, development, and project management processes for cross-functional, multi-national teams including application development, content development, support, and training teams
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Sapient
Manager, Technology
Jul 1997 - Feb 2003
Led multiple projects as project manager and architect; clients ranged from startups to corporations; primarily focusing on web offerings