At Red5, I was initially brought on to drive SEO growth, achieving remarkable results with a 200% increase in SEO traffic and a 150% boost in booked meetings within just six months. Building on this success, I expanded marketing efforts across multiple channels: • Paid Advertising: Launched targeted Google Ads and Bing Ads campaigns, driving additional qualified traffic and leads. • Marketing Automation & Analytics: Installed HubSpot, implementing dashboards for lead attribution and integrating all site forms, giving the team clear visibility into lead and opportunity sources. • Website & SEO Optimization: Rebuilt the website, proposed new SEO-focused landing pages, and drove dozens of pages to top 10 rankings on Google, with some reaching positions 1 and 2. • Email Marketing: Developed a comprehensive email program, incorporating product marketing for both existing and new products. • Product Launch: Played a key role in launching Red5 Cloud while continuing to promote Red5 Pro. • Community Engagement: Built an automated outreach program for the Red5 Pro Slack community to foster deeper engagement. These initiatives not only expanded our digital footprint but also helped generate high-quality leads, drive growth, and position Red5 for continued success in a competitive landscape.

Fractional marketing work.

As a Fractional Marketing Executive at Revv, I was hired to establish a high-performing demand generation framework that drove measurable growth. My initial focus was on building scalable systems and campaigns to attract and convert prospects effectively. Key Contributions: • Demand Generation Setup: Launched advertising campaigns across Google Ads, Microsoft Ads, and Meta Ads, optimized for lead generation and conversions. • Conversion Tracking: Implemented robust tracking using Zapier, Salesforce, and ad platforms to ensure accurate attribution and actionable insights. • Website Redesign: Led a complete homepage overhaul to improve user experience and drive higher conversion rates. • High-Converting Social Ads: Created targeted social ads designed to maximize click-through rates and conversions. • Video Content: Produced explainer and product marketing videos to effectively communicate Revv’s value proposition. • Gated Content: Developed lead-generating resources, including eBooks, to nurture prospects through the sales funnel. After running demand generation initiatives for 90 days, I transitioned ongoing management to an internal team, allowing me to pivot toward events and partnerships to drive revenue growth. Current Focus: • Event Strategy: Orchestrating trade show and industry event plans to maximize lead generation and brand visibility. • Partnership Development: Building strategic collaborations to expand Revv’s reach and foster market penetration. With a proven track record in demand generation and a strategic focus on events and partnerships, I deliver results that amplify Revv’s market presence and revenue growth.

As the first marketing hire for CrescendoCX AI, I played a pivotal role in establishing and scaling the company's go-to-market strategy: - Spearheaded the development and implementation of a repeatable go-to-market motion, focusing on lead generation and pipeline growth. - Conducted extensive testing to refine messaging, define the ideal customer profile (ICP), and shape creative direction, ensuring alignment with business objectives. - Architected and deployed a comprehensive marketing technology stack, including Google Ads, LinkedIn Ads, GA4, Apollo.io, Hubspot, Clay.io, and Instantly.io, to optimize lead generation and nurturing processes. - Pioneered a Founder-Led Outreach program to leverage executive relationships and enhance brand credibility. - Achieved remarkable growth, doubling lead generation month-over-month for six consecutive months. - Successfully transitioned responsibilities to an in-house marketing team, ensuring continuity and sustained growth. This role showcased my ability to build marketing functions from the ground up, drive rapid growth, and adapt strategies in a dynamic startup environment.

As Fractional CMO, I spearheaded a comprehensive marketing transformation that significantly boosted the company's digital presence and contributed to its growth: • Led a successful website migration from HubSpot CMS to Webflow, enhancing visual design and achieving a high technical SEO score. This initiative resulted in a 200% increase in organic traffic over six months. • Played a pivotal role in investor relations, participating in meetings and helping secure Seed and Bridge round funding for product development and marketing initiatives. • Developed and implemented a robust content marketing strategy encompassing website optimization, SEO, blog content, product landing pages, and partner collaborations. • Created impactful product marketing videos and provided valuable input for product development, ensuring alignment between marketing efforts and product offerings. • Produced multiple industry-specific case studies, driving content marketing efforts across various sectors. • Managed social media strategy and content distribution, enhancing brand visibility and engagement. • Implemented and optimized digital marketing channels including Google Ads and LinkedIn Ads, while also setting up HubSpot for improved marketing automation and CRM. • Executed targeted outreach campaigns using tools such as Apollo, Clay, and Instantly, expanding the company's reach and lead generation capabilities. This multifaceted approach contributed to the company's growth, improved market positioning, and laid a strong foundation for scalable marketing operations.

At Ecosystems we help B2B companies overcome the challenge of articulating their value to customers. Our software platform enables client-facing teams to align customer stakeholders on their objectives, tactics, metrics, targets, and timelines. It then allows them to calculate with confidence both the potential and, later, real value of addressing that objective or meeting that challenge. We facilitate that conversation across both digital and human-led channels, connecting key stakeholders across silos and over time. Essentially, we provide an AI based digital value platform that quantifies and tracks business value. As a first-time head of marketing, I was hired to build out a high-growth strategy for an emerging enterprise SaaS company. I built and executed on an early stage high growth playbook. This included hiring the team, defining the tech stack, building out the Demand Gen engine, re-platforming our website and revamping social media to generate high quality inbound leads. In addition, I executed an organic growth strategy to take our B2B community from 0 - 3,000 active members in under 2 years. As part of that strategy we host world class events with some of the top names in SaaS including Google, Gainsight, Zuora, Qualtrics and, more.

Manage all aspects of Digital Marketing for Raken. Responsible for 7-Figure budget planning and execution. Increased YOY SEO traffic by 105% in 2019. Successfully implemented machine learning bid automation through Marin 1 in Q3 of 2019. Reduced cost per lead by 36% in 2019. Responsible for new customer acquisition growth across 6sense ABM, Google Ads, Google Display, Google Video, Google Universal App Campaigns, Bing Ads, Capterra, Get App, Software Advice, Linkedin PPC, Linkedin InMail, Linkedin Video, Linkedin Lead Gen, Apple Search Ads, Facebook App Installs, Facebook Video Ads, Facebook Lead Gen, and more.

Recruited to build a team and launch e-commerce for Canyon USA. Tasked with building a comprehensive digital marketing launch strategy and brand awareness campaign. Built online marketing programs ranging from email, social media, CPC, influencer marketing, retargeting and more. Used A/B testing, multivariate testing, and multi-page (Funnel) testing to ensure important decisions were being made with actionable data. All with the goal of forming a unified digital experience for the customer across all online touch points.

Provide a platform to tell digital brand stories for COBRA Golf and PUMA Golf. Seamlessly integrate lifestyle marketing for footwear and apparel with eCommerce growth initiatives. Directed eCommerce, paid media, programmatic display, SEO, content marketing, email marketing, social media and created influencer programs to build international brand awareness. Established retention programs with targeted messaging and segmented consumer emails. Used A/B testing, multivariate testing, and multi-page (Funnel) testing to ensure important decisions were being made with actionable data. Redesigned the consumer experience to focus on premium product and virtually eliminated discount shoppers, therefore dramatically improving company profitability. Managed global campaign marketing calendars for digital, social, and content marketing efforts. Launched and managed strategic eCommerce programs for PUMA North America and COBRA PUMA Golf across UK, Canada, France, Germany, Japan, Australia, Korea and Sweden.

Managed e-commerce global strategy leading to YOY eCommerce revenue growth over 200%. Led aggressive program to automate data management across social, eCommerce, mobile applications and retail event programs. Rebuilt and optimized the search engine marketing program from the ground up quadrupling ROAS. Built consumer profiles for our custom marketing automation program. Worked closely with cross functional teams to build out 360 degree consumer data models.