✔ Advise early-stage and Series A AI startups on GTM and narrative strategy, crafting founder-led messaging and outbound plays that drive high-conversion ABM campaigns. ✔ Created executive-level content systems—including keynote frameworks, thought leadership series, and media-facing assets—that increased inbound traffic by 4x and positioned founders as category creators. ✔ Produced strategic sales collateral (pitch decks, one-pagers, case studies) that supported investor outreach and enterprise deal velocity. ✔ Built scalable marketing and CRM infrastructure using HubSpot, Apollo, and LinkedIn Sales Navigator to drive segmented lead capture, nurture, and conversion. ✔ Secured brand partnerships with VC firms, accelerator programs, and Future of Work platforms to boost visibility, establish trust, and drive speaking engagements.

✔ Architected executive communications and brand narrative strategy for a global digital platform focused on advancing executive women. ✔ Advised founder and leadership on media positioning, investor decks, and high-stakes public speaking engagements, ensuring message clarity and strategic alignment. ✔ Developed cross-platform content and campaigns in partnership with product, marketing, and analytics teams—driving user growth, engagement, and brand awareness. ✔ Presented data-informed storytelling strategies to senior stakeholders, integrating audience insights and performance metrics into content planning. ✔ Synthesized user research and platform analytics to shape the content roadmap and elevate the community experience.

✔ Spearheaded the company’s inaugural GTM strategy, blending narrative-led content, outbound campaigns, and ABM tactics to reach HR leaders and high-growth startup founders. ✔ Drove sales growth from $750K to $3M—4× revenue expansion—by optimizing pricing, sharpening GTM motions, and expanding enterprise pipeline. ✔ Developed all executive-facing materials—founder pitch decks, sales collateral, and investor communications—establishing early credibility and trust in high-stakes conversations. ✔ Built and scaled a multi-channel thought leadership program (LinkedIn, newsletters, email sequences), tripling inbound traffic and positioning the brand as a disruptive voice in the future-of-hiring space. ✔ Increased demo bookings by 40% within 90 days by revamping outbound messaging with segmented storytelling aligned to hiring pain points. ✔ Launched automated lead capture and nurture flows (via HubSpot), driving qualified trial signups and deepening buyer engagement. ✔ Forged strategic partnerships with Future of Work platforms, founder communities, and industry influencers to amplify brand reach and ecosystem credibility. ✔ Continuously integrated user and market feedback into messaging iterations, ensuring agility and resonance in a fast-moving talent tech landscape.

✔ Led GTM and strategic communications for RISE, a $17M workforce initiative driving inclusive hiring and future-ready upskilling at scale. ✔ Shaped executive narratives and thought leadership that positioned The Mom Project as a Future of Work authority—unlocking partnerships with Google, Accenture, Apple, and other Fortune 500s. ✔ Drove investor relations and strategic narrative development that facilitated an $80 M Series C raise, accelerating The Mom Project’s growth and platform expansion. ✔ Built sales enablement and founder-facing assets (decks, one-pagers, case studies) that accelerated enterprise deals and investor interest. ✔ Launched segmented ABM campaigns targeting HR and DEI leaders, driving qualified lead conversion through personalized storytelling and strategic sequencing. ✔ Oversaw a multi-channel content strategy spanning newsletters, social media, and webinars—amplifying brand visibility, earned media, and inbound traction. ✔ Activated strategic partnerships with VC firms, accelerators, and mission-aligned networks to deepen pipeline referrals and brand trust. ✔ Championed data-backed messaging to connect economic impact with employer outcomes, influencing internal alignment and external positioning.

✔ Advised Fortune 100 clients on high-impact transformation initiatives, with a focus on executive alignment, change communications, and stakeholder engagement across tech, healthcare, and retail. ✔ Developed internal and executive comms frameworks to support agile transformation, ensuring message clarity, organizational buy-in, and sustained cultural adoption. ✔ Partnered directly with C-suite and senior leadership to craft strategic narratives that communicated business value and operational impact across global teams. ✔ Created internal toolkits, leadership talking points, and stakeholder engagement strategies to drive alignment during large-scale change initiatives. ✔ Built trusted relationships with senior decision-makers, translating complex strategy into clear, actionable messaging that resonated across departments and functions. Key Clients: Google | Pfizer | Anthem / Ingenio Rx | PetSmart

✔ Led the development and execution of integrated comms and marketing campaigns that boosted brand awareness by 40% and increased lead generation by 30% within the first year. ✔ Created a high-impact content strategy—including whitepapers, thought leadership pieces, and social media narratives—driving a 25% increase in web traffic and deepening engagement with technical and investor audiences. ✔ Collaborated cross-functionally with product and engineering teams to launch three robotics innovations, crafting go-to-market messaging and launch assets that supported sales success out of the gate. ✔ Translated complex product features into clear, compelling messaging tailored for media, internal stakeholders, and customer segments. ✔ Used analytics tools to refine messaging and campaign strategy in real time, improving conversion rates by 20% through insights-led optimization.