B2B Consulting Global work through the Cut Through Marketing brand with companies who need help and guidance on how to get the best out of marketing. Projects are very diverse so just three examples: (1) a fast growing UK SaaS company following a merger that included helping them with messaging and content as well as change management integrating the two incumbent marketing departments into one. (2) A German SaaS company wanted a new company name and brand identity to merge the 7 corporate identities they had found themselves with after some acquisitions. The timeframe was 4.5 months, and it happened on time and on budget including job title harmonisation across divisions (previously companies), messaging, IT systems to reception areas. A huge task, but a very fulfilling one. (3) Another German SaaS company, but this time it was looking at their processes - sales and marketing, introducing new processes and/or advising on improvements as well as making sure external agencies were being effectively utilised. For more information, please do not hesitate to drop me a message via LinkedIn.

Setting the strategic direction for the following areas: Channel Marketing, Sales & Channel Enablement, Alliances Marketing, Marketing Communications, Events and Product Marketing with my team split across the UK and German offices.

EMEA Theatre Marketing lead covering Marketing Communications including lead generation, events and PR, Channel Marketing, Sales Promotions and New Product Launches