Partnering with US-based B2B and e-commerce clients to design and execute growth marketing strategies that scale demand generation and turn paid media into a predictable revenue engine. Highlights ✅ Built full-funnel paid media strategies (Google, LinkedIn, Meta, Reddit) aligned with revenue goals and sales cycles. ✅ Delivered 30%+ lift in qualified leads within 3 months by scaling and optimizing campaigns. ✅ Reduced CAC by 20% across accounts through funnel optimization, restructuring, and improved tracking. ✅ Designed ABM plays that moved target accounts from awareness to opportunities in under 90 days.

Led global Performance Marketing, reporting to the CMO, and managed multi-million $ budgets across demand generation channels. Partnered with Sales, Product Marketing, and RevOps to align spend with pipeline and ARR growth. Highlights ✅ Delivered $25M+ pipeline in FY25 with a 13x ROI, surpassing targets. ✅ Scaled industry logos and enterprise wins, expanding Talkdesk’s market share. ✅ Increased AI demo growth by 150%+, making AI ⅓ of total pipeline. ✅ Boosted conversion rates and qualified opportunities through improved lead routing and attribution. Worked with executive leadership to drive scalable growth, budget strategy, and GTM execution that translated into measurable revenue impact.

Strategic thinker, leading the Performance Marketing team in a high growth US based tech company. Reporting directly to the CMO. Overseeing 7 lead generation channels including paid search, social, web, 3rd party, ABM, multiple vendors and external agencies. Managing and optimizing multi-million $ budgets that span across channels, regions, industries and objectives from brand awareness to demand generation, to ultimately drive sales and find new opportunities to grow the business. I have grown the business YoY by delivering: - Inquiries +24% (YoY) - Paid Search Demo Requests +40% (YoY) - Marketing Qualified Leads +12% (YoY) - $$ Pipeline from new businesses + 9% (YoY) - Inquiry to MQL conversion rate + 14% (YoY) - MQL to Opportunity conversion rate +43% (YoY) - 35% engagement rate from targeted accounts (ABM) Presenting insights, trends and sharing learnings with key leadership executives as well as advising on solutions and next steps is also a crucial part of my work as a manager. I am as comfortable driving the paid media marketing strategy as stepping in to execute where need be analysing data, driving website optimisation, A/B testing, identifying and solving roadblocks, creating content, writing briefs, audience segmentation, to analysing competitors and supporting other teams to drive business results. Analytics tools and data visualization tools like Tableau, Google Data Studio, Salesforce, Google Analytics and others are an everyday staple to better understand consumers and create meaningful campaigns that attract and convert prospects into paying customers. The go-to person for channels, campaign performance, content, goals, reports, budgets, ROI, not just for my team but for the key stakeholders in the Growth Marketing team. I am also curious and eager to learn and coach others which I have been doing for the past 3 years in mentor-mentee programs.

Managing Paid Search for US, Brazil and 6sense ABM globally.  Delivering search and display campaigns, managing large budgets with country and channel breakdown.  Over the past year my work has delivered continuous growth including: - brand awareness +50% (YoY) - paid search leads +308% (YoY) - marketing qualified leads + 83% (YoY) - sales qualified opportunities +46% (YoY) - $ pipeline +51% (YoY) Landing page testing and optimisation, channel and content mix strategy and driving an increase in demo requests (+113%YoY) are also an important part of my work at Talkdesk.  Other channels: I have previously managed EMEA campaigns for LinkedIn and am focused now on opportunities to optimise 3rd party vendors.

Leading multi-channel digital marketing campaigns for national and international clients (including PPC, Facebook Ads campaigns, Email Marketing, Content Marketing, SEO and Landing Page optimisation); Budget tracking and forecasting, process optimisation for scale, weekly and ad hoc KPI reporting; Combining different data sources (Google Ads, Google Analytics, Social Media Listening, CRM, Market Research) and working with Commercial and Marketing teams in generating actionable data insights to maximize ROI and identify growth opportunities.

Building and optimising effective paid, owned and earned digital campaigns across channels from inception to delivery, reporting and optimisation to achieve objectives and ROI. Managing a Social Media Officer and a Customer Service Officer on the effective use of social media channels; training and advising Communications and Customer Service team members, in digital and social media best practices, key insights, current trends, platform updates and campaign insights. Auditing, evaluating and consolidating social media accounts and brands; coordination of accounts strategic growth plans, appropriate programming and internal process to deliver optimal customer experience. Working closely with Senior Management and digital teams providing issues management support, leveraging customer insights, emerging themes and issues to create and execute customer centric cross-channel timely campaigns in line with brand voice, positioning and target audience. Identifying opportunities for partnerships internally and externally, with external agencies, partners, influencers on content and campaigns to ensure a regular flow of high-quality targeted content and campaigns, and increased and effective brand exposure.

A community project funded by the State Library of Victoria, providing information in Portuguese and English about the Portuguese community in Australia through a website www.portuguese.org.au that includes a forum and uses social networks Twitter, Facebook and Youtube. Setting up the website including analyzing competitors, planning the site look and feel, editing and creating written and visual content for website, promoting it through several channels and generating advertisement revenue. Building partnerships with community, businesses, organisations, and other stakeholders; supporting and promoting community development projects, initiatives and events. Leading a team of designers, web developers, journalists and others to create, update and manage the site using Drupal as our content management system (CMS).

Managing coordination and dissemination of communication materials and marketing collateral including newsletters, press releases, research reports, web articles, events and brochures. Working closely with staff across the organisation to ensure coordination and consistent messaging across all channels. Sourcing, creating, and editing multimedia content for publication on the Website and social media. Communications plans and strategies development and implementation; performance measurement of communication activities to identify gaps and enhance effectiveness.