Focus: Brand strategy, digital marketing execution, team scaling Built and led a boutique agency serving startups in retail, wellness, and media with full-funnel digital marketing strategy Delivered brand development, campaign execution, and growth planning across SEO, paid ads, influencer marketing, and content Consulted for early-stage brands across the U.S. and Asia Pacific, aligning marketing initiatives with business goals and customer journeys Built and managed cross-functional remote teams (design, content, media, PR) for agile, results-driven delivery Supported over a dozen brand launches and scaled marketing systems that supported rapid startup growth

Focus: Operational transformation, EOS structure, go-to-market alignment Served as the primary EOS Integrator, implementing company-wide scorecards, rocks, L10 meetings, and role clarity Led the transition of CampusWell from a for-profit to a nonprofit, supporting restructuring across finance, service delivery, and leadership roles Developed internal playbooks and accountability systems to support a distributed team across the U.S. and the Philippines Built and launched CampusWell Lite — a new high-volume, lower-cost tier — including operations, pricing, and implementation workflows Partnered with the CEO on strategic planning, internal comms, and growth strategy for a sustainable scale model

Focus: Startup scaling, EOS implementation, global team building Progressed from Head of Content to EOS Integrator, driving operational alignment across a fast-growing, founder-led agency Launched HireBu, a bootstrapped talent platform, overseeing execution across marketing, product, and delivery Trained and managed a global workforce across Southeast Asia and Europe to fulfill client services and internal operations Led the cultural and systems integration during a merger with a wellness content company, supporting unified processes across finance, ops, and marketing Created repeatable systems that improved efficiency and led to high client retention and delivery consistency