I offer forward-thinking CMO leadership and provide custom plans to plot the shortest path to growth. Areas of expertise include customer acquisition, brand strategy, conversion rate optimization, and churn mitigation. Past and present clients include: SALESPEAK.AI - Marketing strategy for this AI-driven platform that fully revolutionizes the B2B sales process. FANDOM - Marketing lead on a new product launch for the world’s largest entertainment & gaming fan platform that serves over 350 million users a month. MOTOR TREND +: TEN (Acquired by Discovery Communications) - Marketing lead for the launch of a new SVOD service. Rapidly scaled subscribers/revenue for a successful exit. JUKIN MEDIA (Acquired by Trusted Media Brands) - Acting Head of Marketing for industry-leading multi-platform network focused on user-generated video content that drives 180+ Million Fans and 3+ Billion Monthly Views. QUALCOMM – Digital marketing, branding, social media, and PR consultant for the Snapdragon processor. THE SAN FRANCISCO SYMPHONY - Advisory council member, which comprised of thought leaders in marketing, technology, data science, and other key industries. INTEL - Brand marketing consultant for the new line of Ultrabook PCs with Intel Inside. CLEARPLAY - Fractional CMO for this industry-leading filtering service that lets viewers watch family-friendly versions of the TV shows and movies they stream. AUDIOSOCKET - Marketing lead for this music licensing platform that makes finding and licensing great music simple. NOWCOM - Acting Head of Marketing for DealerCenter, which is an industry-leading B2B SaaS platform for the automotive and financial services verticals. SPHERO - Marketing and licensing consultant for the first robotic ball that is controlled from a smartphone or tablet.

Slate Digital is among the most respected names in professional audio, specializing in the industry’s most authentic analog-modeled DSP software plugins, as well as creating the number one selling microphone and control surfaces in the United States. The world’s most influential recording artists & engineers are among our customers, but we pride ourselves on being affordable, user-friendly, and accessible to anyone wanting to record, mix, and master audio. Key Achievements: * Drove 104% year-over-year user growth while reducing churn by 40% via relentless optimization. * Implemented SEO strategies that increased organic traffic conversions by 159% annually. * Successfully reduced customer acquisition cost by over 85% year-over-year while improving conversion rates by 97%.

The World's Top Customer Experience, Employee Experience and Enterprise Learning Communities. Key Achievements: * Drove over a 75% increase in annual revenue YOY * Winner of Inc. 5000 and 100 Fastest Growing Private Companies in the Bay Area awards (2022) * Grew active email subscribers by 100% * Increased organic search traffic by 91% YOY

Civilized is the first premium lifestyle brand that embraces and highlights modern cannabis, CBD and hemp culture; reflecting the millions of adults who choose to enjoy cannabis as part of a healthy, balanced lifestyle. Key Achievements: * Drove over a 300% increase in annual revenue * Grew traffic from 100k uniques to over 3M uniques a month * Increased organic search traffic 400% Year-Over-Year * Grew active email subscribers 1200% Year-Over-Year

Hallmark+ is the leading family-friendly subscription-based streaming service. It is currently available on a wide variety of connected devices including mobile, tablet, and stream-to-television viewing platforms. Recruited to build marketing team, develop brand positioning and drive customer acquisition. Lead ROI based performance marketing functions across channels including SEM, SEO, Affiliates, Display, Social and Mobile. Key Achievements: * Optimized conversion funnel and drove a 10X increase in paying members over one year period * Developed strategic partnerships with Xbox, Roku, Crayola, Common Sense Media and Netgear to deliver 30 million+ free impressions. * Successfully launched iOS App that was featured globally by Apple and secured highly positive reviews from leading outlets that included CNET and The Next Web. * Enhanced UX by leading a redesign for desktop and mobile apps, as well as launching a recommendation engine. * Led market research project to successfully position company within subscription video streaming space.

Codemasters is a world-leading video games developer and publisher Key Achievements: * During first 12 months increased gross revenue over 300% vs. the previous fiscal year * Managed the development and marketing of branded flash games, Facebook/iPhone apps and product websites, including the well-received release of the Formula One App, F1 2009. * Leveraged viral/social flash game driving 300,000 downloads for “DiRT 2” during a three week campaign. * Launched digital marketing initiatives that consistently outperformed site average by over 100% for key metrics such as CTR, CPC and CTA. Campaigns received critical acclaim from Adweek, IGN and Gamespot.

Konami Digital Entertainment is a leading, international digital entertainment company that publishes video games for game consoles such as PlayStation 4, Xbox one, Nintendo Switch, as well as mobile games. The company’s popular franchises include Metal Gear Solid, Pro Evolution Soccer, Silent Hill, DanceDanceRevolution and Castlevania, among other top titles. Key Achievements: * Spearheaded marketing campaign for music-based products that resulted in a 30% increase in sales. * Oversaw marketing during a period of record growth for the company. * Developed digital marketing initiative resulting in a 500% increase in marketing leads.

Recruited to negotiate multi-million dollar agreements with sports associations such the NFL, NBA, MLB and NHL. Established strategic alliances resulting in millions of impressions and media value. Key Achievements: * Signed high profile athletes such as Allen Iverson, Jason Giambi and Brian Urlacher. * Forged mutually beneficial partnerships with blue chip brands such as Coca-Cola, Exxon/Mobile, Chrysler and Reebok, resulting over 100M impressions per year.

* Devised brand strategies for Disney, ESPN and X Games franchises. * Established the creation and execution of fully integrated marketing campaigns and managed business relationships with ESPN and key partners. * Launched new lines of sports products across multiple gaming platforms, driving sales for X Games and ESPN branded titles to more than $50M at retail.

* Developed strategic business plan for the interactive entertainment and toy categories; negotiated licensing deals, managed existing account base, and formulated marketing plans for all products. * Increased MLB royalty income from the interactive category by more than 200% in three years. * Pitched and signed five new partners resulting in licensed products for every viable gaming platform.