I help mission-driven companies grow through strategic marketing that’s clear, compelling, and built to scale. As a fractional marketing leader and consultant, I work with early-stage and growth-stage teams to lay the foundation for sustainable demand, strong brand positioning, and high-impact go-to-market execution. My work spans strategy, messaging, and demand generation—bridging the gap between vision and execution, and helping teams focus on what drives real traction.

Promoted from Director to VP after exceeding annual growth metrics and building a team of highly impactful, engaged employees. Managed and oversaw complete rebrand, staffing and leading teams toward complete website and rebuild of all materials in 16 week time frame. Led multi disciplinary campaigns resulting in $5M+ marketing influenced opportunities, nearly 400% above quota. Generated 1500+ MQLs, 123% to quota. Oversee all aspects of marketing from brand elements, digital presence, content strategy, PR, events, marketing influenced revenue, sales enablement and more. Work collaboratively and cross-functionally with senior leadership to distill and align messages across clinical, product, and business POVs to develop coordinated market strategies. Built and redesigned entire marketing infrastructure including inbound lead flow, forecasting, budget allocation, digital presence, and more.

• Built marketing program from the ground up including onboarding and selection of new CRM (Hubspot), defining marketing and sales handoff, forecasting targets to meet growth goals and reporting success metrics to senior leadership to justify investment dollars and grow the business. • In first year, outperformed all goals including 123% lead creation goal, 185% MQL goal, 152% lead to MQL conversion goal, and 237% opportunity creation goal. • Recruited, hired, and managed team with 100% retention rate including highest departmental satisfaction and engagement score across all departments in 2022. • Launched new product line including market research, persona building, financial projections, website overhaul, operational processes, and more. • Extended marketing’s impact across customer lifecycle through mentorship and development of cross-departmental employees (sales and customer success), resulting in a more highly engaged workforce, increased sales close rates, and improved client retention.

Lead classes of all sizes in fitness routines, requiring knowledge of proper form and technique, as well as exceptional motivational and interpersonal skills. Ability to communicate effectively in front of a large crowd, including superior public speaking skills and ability to act as a team leader to help students meet their fitness goals

• Led marketing efforts for the B2B channel with a focus on driving large group membership growth and broker channel relations. • Integrated marketing and communications lead for special projects related to business development initiatives and strategic growth. Drew from marketing best practices and organizational project management to lead teams to success. • Received ‘exceptional’ and ‘exceeds expectations’ marks in mid-year review based on ability to drive work and make exceptional progress in a short time.

Marketing lead at Advisor Launchpad. Helped to rebrand from Smarsh Sites to Advisor Launchpad. Involved in branding, positioning, copywriting, website creation and concept, public relations, product launch, customer migraton, collateral builds, social media management, and more.

Successfully designed, launched, and executed Customer Advocacy Program, including research and implementation of custom referral software. Created KPIs for customer advocate growth, impacting an accelerated sales cycle and improvement of overall customer experience. Trained sales and client services teams in referral management and best practices. Led launch of Smarsh Sites, including strategizing messaging, designing customer migration communications, and project management. Management and execution of corporate social media accounts (Twitter, LinkedIn, Facebook, Instagram, Slideshare). Built standards for reporting KPIs, keyword and influencer relations, and social media policy. Grew social media reach, awareness and engagement steadily, with many KPIs resulting in over 100% growth in one year. Led marketing initiatives for all partner and channel marketing activities, including joint marketing strategy, campaigns, content creation, and more.s Work with internal teams including HR, Product Development, and Sales to develop communications and support for both internal and external audiences.

Manage client relationships by acting as daily contact for key clients; thorough understanding of client’s strategic goals and plan milestones, timelines, and budgets to achieve campaigns with strong ROI. Liaise between various internal and external departments including Engineering and Technical roles, Creative teams, C-Level to mid Management, Marketing, Sales, and more, requiring exceptional communication to navigate clear expectations across various backgrounds and skill sets. Daily project management, operating under tight deadlines in a fast-paced environment.

Responsible for defining and driving sales-focused marketing campaigns, activities and events in the US, both channel and end-user focused. Architect and implement marketing campaigns to support achievement of fiscal revenue goals. Develop targeted partner recruitment activities, ensuring quality channel partners are attracted to and join the Rise Partner network. Work closely with Microsoft partner network. Develop strategic and tactical marketing plan ensuring agreement and support of all internal dependencies, itemizing milestones, budgets and planned ROI. Liaison with sales teams to ensure clear plan for execution and delivery of sales campaigns to ensure adequate sales pipeline to support revenue goals. Interact with an international team, managing appropriate US Rise branding and reporting to executives on an international level. Acknowledged point of contact for all Rise marketing activities as well as all partners for marketing efforts and queries. Management of channel marketing budget, including both co-op and MDF. Relationship building skills necessary in order to build good working relationships with channel partners to help grow success within partner community. Develop case studies with channel partners to increase PR coverage and raise awareness. Social media interaction and monitoring. Managed third party marketing supplier relationships to ensure well briefed campaigns and appropriately trained staff. Constantly monitor marketing best practices and industry messages (cloud, IAAS, SAAS, etc.). Manage leads process within CRM. Assist in developing copy writing for various marketing projects.

Social media manager and strategist; design and implement tactical marketing campaigns including direct mail, web marketing, telemarketing, etc. Coordinate seminars and tradeshows of all sizes, including driving attendance, overall event coordination, post-event follow up, and more. Provide review and editing assistance for marketing materials, RFPs, SOWs and other external content or collateral. Work with vendor partners to claim Marketing Development/Co-Op Funds (up to 400K annually). Vendor partners include: Citrix, Riverbed, Hitachi, IBM, Microsoft, Aruba, ShoreTel, Symantec, VMware, NetApp, Juniper, Check Point, Quantum, and more.